Switzerland in demand with Gulf travelers

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Updated 16 November 2021
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Switzerland in demand with Gulf travelers

  • Switzerland Tourism and its partners are visiting Saudi Arabia with a roadshow celebrating the beauty and variety of the European country

JEDDAH: Switzerland is in demand with Gulf travelers, as visitor numbers from the region almost reached 2019 pre-pandemic levels.

Swiss borders reopened in late June for fully jabbed Gulf Cooperation Council tourists and those with a negative COVID-19 test result, and visitors from the region generated 27,139 overnight hotel stays during the July-September period.

The country wants to increase its visitor share from GCC countries, especially Saudi Arabia, through tourism strategies and a new campaign called “Swisstainable.”

“We want to showcase how sustainable travel in Switzerland is,” GCC director for Switzerland Tourism, Matthias Albrecht, told a press conference in Jeddah on Monday. “We are extremely happy and feel quite emotional that we were able to go back to what we do best, to host guests in our magnificent country. We believe with our beautiful nature and uncrowded boutique towns, as well as wide-open landscapes, Switzerland is the natural choice for a post-COVID holiday. Now that borders are open, we are happy to welcome all our guests again.

“And, as Saudi Arabia is an extremely important market for us, we are even more happy to be back in Saudi Arabia and to meet the media and the travel trade again. Guests from Saudi Arabia were extremely loyal and returned right after the crisis – the more people can travel, the more will return to Switzerland.”

Albrecht said the two biggest source markets from the GCC were Saudi Arabia and the UAE.

Switzerland Tourism and its partners are visiting Saudi Arabia with a roadshow celebrating the beauty and variety of the European country.

The roadshow is organized and hosted by Switzerland Tourism GCC, with delegates meeting travel representatives and tourism agencies from Saudi Arabia.

 


First EU–Saudi roundtable on critical raw materials reflects shared policy commitment

Updated 16 January 2026
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First EU–Saudi roundtable on critical raw materials reflects shared policy commitment

RIYADH: The EU–Saudi Arabia Business and Investment Dialogue on Advancing Critical Raw Materials Value Chains, held in Riyadh as part of the Future Minerals Forum, brought together senior policymakers, industry leaders, and investors to advance strategic cooperation across critical raw materials value chains.

Organized under a Team Europe approach by the EU–GCC Cooperation on Green Transition Project, in coordination with the EU Delegation to Saudi Arabia, the European Chamber of Commerce in the Kingdom and in close cooperation with FMF, the dialogue provided a high-level platform to explore European actions under the EU Critical Raw Materials Act and ResourceEU alongside the Kingdom’s aspirations for minerals, industrial, and investment priorities.

This is in line with Saudi Vision 2030 and broader regional ambitions across the GCC, MENA, and Africa.

ResourceEU is the EU’s new strategic action plan, launched in late 2025, to secure a reliable supply of critical raw materials like lithium, rare earths, and cobalt, reducing dependency on single suppliers, such as China, by boosting domestic extraction, processing, recycling, stockpiling, and strategic partnerships with resource-rich nations.

The first ever EU–Saudi roundtable on critical raw materials was opened by the bloc’s Ambassador to the Kingdom, Christophe Farnaud, together with Saudi Deputy Minister for Mining Development Turki Al-Babtain, turning policy alignment into concrete cooperation.

Farnaud underlined the central role of international cooperation in the implementation of the EU’s critical raw materials policy framework.

“As the European Union advances the implementation of its Critical Raw Materials policy, international cooperation is indispensable to building secure, diversified, and sustainable value chains. Saudi Arabia is a key partner in this effort. This dialogue reflects our shared commitment to translate policy alignment into concrete business and investment cooperation that supports the green and digital transitions,” said the ambassador.

Discussions focused on strengthening resilient, diversified, and responsible CRM supply chains that are essential to the green and digital transitions.

Participants explored concrete opportunities for EU–Saudi cooperation across the full value chain, including exploration, mining, and processing and refining, as well as recycling, downstream manufacturing, and the mobilization of private investment and sustainable finance, underpinned by high environmental, social, and governance standards.

From the Saudi side, the dialogue was framed as a key contribution to the Kingdom’s industrial transformation and long-term economic diversification agenda under Vision 2030, with a strong focus on responsible resource development and global market integration.

“Developing globally competitive mineral hubs and sustainable value chains is a central pillar of Saudi Vision 2030 and the Kingdom’s industrial transformation. Our engagement with the European Union through this dialogue to strengthen upstream and downstream integration, attract high-quality investment, and advance responsible mining and processing. Enhanced cooperation with the EU, capitalizing on the demand dynamics of the EU Critical Raw Materials Act, will be key to delivering long-term value for both sides,” said Al-Babtain.

Valere Moutarlier, deputy director-general for European industry decarbonization, and directorate-general for the internal market, industry, entrepreneurship and SMEs at European Commission, said the EU Critical Raw Materials Act and ResourceEU provided a clear framework to strengthen Europe’s resilience while deepening its cooperation with international partners.

“Cooperation with Saudi Arabia is essential to advancing secure, sustainable, and diversified critical raw materials value chains. Dialogues such as this play a key role in translating policy ambitions into concrete industrial and investment cooperation,” she added.