Saudi Arabia’s Soudah Development launches Switzerland scholarship

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Updated 16 November 2021
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Saudi Arabia’s Soudah Development launches Switzerland scholarship

  • Soudah Development’s initiative to upskill and empower the local community reflects its commitment to create more than 8,000 jobs by 2030

SOUDAH: Soudah Development, a Public Investment Fund company, has launched a new scholarship offering the youth of Soudah and Rijal Almaa an opportunity to study at Switzerland’s best culinary, hospitality and business management schools.

Members of the local community will be offered scholarships to complete diploma, undergraduate or postgraduate courses at four of Switzerland’s most prestigious institutions: The Swiss Hotel Management School, Cesar Ritz Colleges Switzerland, the Culinary Arts Academy, and the Hotel Institute Montreux.

Soudah Development’s initiative to upskill and empower the local community reflects its commitment to create more than 8,000 jobs by 2030. It falls under Vision 2030’s Human Capability Development Program, which was created to develop citizens’ capabilities, prepare them for the future and ensure they compete for the best jobs locally, regionally and globally.

Husameddin Al-Madani, CEO of Soudah Development, said: “We are proud to announce this phase one of our scholarship program that will create a new generation of tourism and hospitality leaders in Soudah and Rijal Almaa. We believe that people are the foundation of sustainable development. They are the key that will unlock our ability to create a luxury mountain tourism destination high above the clouds that welcomes millions of people every year. This announcement is a milestone in our ongoing efforts to empower local communities.”

Al-Madani added: “Our initiative to upskill youth demonstrates the importance we place in building partnerships with the local community. They will be the first people to benefit from our work and we are committed to creating new opportunities to improve lives and livelihoods. Offering world-class training and scholarship programs is one of many ways in which we aim to ensure young people have every opportunity to compete for the best jobs in the future.”


Misk youth delegates take Saudi voices to the global stage at WEF in Davos

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Misk youth delegates take Saudi voices to the global stage at WEF in Davos

  • Three delegates from the foundation speak to Arab News about their journeys with Misk and how their trip to Davos has increased their passion for making a difference

DAVOS: Saudi youth delegates from the Misk Foundation have been taking part in this year’s World Economic Forum in Davos, positioning the Kingdom’s next generation of leaders at the heart of global discussions on economic transformation, innovation and future decision-making.

Three delegates from the foundation spoke to Arab News about their journeys with Misk and how their trip to Davos has increased their passion for making a difference.

Abdulaziz Al-Jaloud, a member of the Misk youth delegation, said his journey began through the foundation’s leadership programs, which focus on equipping young Saudis with the skills and confidence to represent the Kingdom internationally.

“Part of my journey through Misk was joining the United Voices and the Fellowship programs,” he said. “The fellowship helps equip you to become a future leader, and the United Voices program helps you be a representative for Saudi Arabia in global events.”

In Davos, Al-Jaloud said the experience has been defined by exposure and engagement rather than observation from the sidelines.

“Being part of the … change that’s happening in the global conversation, and giving back through amplifying the youth voice,” he said.

Asked about the broader climate for young people in Saudi Arabia, Al-Jaloud said empowerment had become a defining feature of the current moment.

“I would say we’re very passionate, we’re very driven,” he said. “The empowerment that exists currently for the youth in Saudi is helping us reach our full potential.”

For Haifa Al-Mofareh, who is also part of the delegation, her involvement with Misk grew out of a desire to support young Saudis working in the space sector and to represent them on global platforms.

“I’m very passionate about space, and I wanted to empower the youth that are working in space,” Al-Mofareh said.

In Davos, she has been participating in discussions focused on ensuring youth play an active role in shaping the future, rather than being limited to symbolic participation.

“I’ve been engaging in discussions about youth that are helping us be part of building the future, not just participating in it or just talking about it,” she said. “That has been a really mind-altering experience.”

She added that international perceptions of Saudi youth often underestimate the scale of opportunity available at home.

“It’s incredible,” Al-Mofareh said. “Everyone I talk to here, especially foreigners, they are baffled by it. Many youth from other countries can’t even fathom the experiences and the opportunities that we have as Saudi youth now, even though it’s super normalized back home. That’s something I’m incredibly proud to share with the world.”

Meshal Al-Shalan, who joined Misk while completing a master’s degree in chemical engineering at the Massachusetts Institute of Technology, said that the foundation opened the door for him to attend Davos as part of the youth delegation and that he was “excited and thankful” for the opportunity.

One of the standout themes for Al-Shalan has been the growing recognition that young people must be involved directly in economic design and decision-making.

“The biggest highlight is that youth are ready to be building the future economy,” he said. “I moderated a session about involving youth early on in system-making and decision-making, and that message is coming from speakers from very different backgrounds,” he added.

Reflecting on opportunities back home, Al-Shalan said Saudi Arabia has created an environment where ideas can move quickly from concept to execution.

“I feel like the door is open in Saudi Arabia for anyone,” he said.

“If you have an idea, the government, companies and investors are there. They’ve invested a lot in youth, and you can see that clearly.”

With more than half the Saudi population under the age of 35, he added, the youth are not a marginal group but the country’s majority, adding: “You can see the future is very bright.”