JEDDAH: Saudi Arabia is radically expanding its leisure, tourism and hospitality sectors as it opens to international travelers. One attraction in particular could give the tourism industry an ace up its sleeve: The Soudah and “Tahlal” mountains in Rijal Almaa.
Soudah is home to the highest peak in Saudi Arabia, about 3,000 meters above sea level, and has long been popular with locals for its mild year-round temperatures.
Together with its rich history and breathtaking views, this mountainous region has all the makings of a top tourist destination.
The Soudah Development Co. was launched by Crown Prince Mohammed bin Salman, chairman of the Public Investment Fund PIF, to help Soudah and parts of Rijal Almaa in the Asir region grow into a world-class tourist destination.
Soudah and Rijal Almaa boast a combination of geographic, historical and cultural diversity that gives visitors an authentic sense of social connection and cultural immersion, and provide them with a variety of residential and recreational options.
The site of the project was chosen with great care, as it combines all elements of natural beauty historical depth and human values based on Arab and Islamic heritage.
The place drew the attention of Western researchers and scholars for decades, such as the American engineer Karl Twitchell, who was commissioned by Saudi founder King Abdul Aziz to search for water.
The writer Abdullah bin Ali bin Hamid quoted Twitchell describing the beauty of the Soudah mountains and its water sources.
In one of his articles, compiled by his son, the former president of Abha Literary Club, Mohammed bin Abdullah Al-Hamid, into a book titled “Knowledge from Asir,” he pointed out that Jabal Tahlal, which Soudah is part of, was known by several names, including “Jabal Asir,” the “Green Mountain” or “Tawr Al-Ghamam,” all indications of the beauty and heritage of the place in popular memory.
Soudah attracts about 1 million visitors a year, and the SDC hopes to develop a destination that will attract as many as 2 million annually by 2030.
The area is also filled with natural economic resources such as iron. Professor of history at King Khalid University Dr. Ahmed Al-Fayeh pointed out that the inhabitants of the area used to extract minerals used in traditional industries, especially iron and lead, in addition to sulphur compounds used in the manufacture of knives, daggers, janbia and swords.
These areas were also known for pottery and leather industries.
The impressive natural wealth on which modern tourism projects were based includes juniper forests and wild olive trees, as well as hundreds of other trees and shrubs that form one large green space, due to mild summer weather where temperatures do not exceed 20 C with an average annual rainfall of 300 to 500 mm.
The high mountains come together with the dense forests to provide a rare investment and tourism environment, relying on nature’s components while preserving the flora and fauna, namely swallows, turtle doves, and wild pigeons, whose chirping forms a natural melody mixed with burbling water flowing through mountain forests.
The SDC infused SR11 billion ($3 billion) into local infrastructure. Planned developments include 2,700 hotel rooms, 1,300 residential units, and 30 commercial and entertainment attractions.
The project aims to boost the quality of services provided in the project area, by investing in infrastructure development though more than 20 projects worth more than SR3 billion.
Soudah and Rijal Almaa: Where Saudi Arabia’s natural beauty opens up to the world
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Soudah and Rijal Almaa: Where Saudi Arabia’s natural beauty opens up to the world
- Soudah and Rijal Almaa boast a combination of geographic, historical and cultural diversity that gives visitors an authentic sense of social connection and cultural immersion
Saudi Arabia has told Iran not to attack it, warns of possible retaliation, sources say
Saudi Arabia has told Tehran that while it favors a diplomatic settlement to Iran’s conflict with the United States, continued attacks on the kingdom and its energy sector could push Riyadh to respond in kind, four sources familiar with the matter told Reuters.
The message was conveyed before a speech on Saturday in which Iranian President Masoud Pezeshkian apologized to neighboring Gulf states for Tehran’s actions – an apparent attempt to defuse regional anger over Iranian strikes that hit civilian targets.
Two days earlier, Saudi Foreign Minister Prince Faisal bin Farhan spoke to Iranian Foreign Minister Abbas Araghchi and set out Riyadh’s position with clarity, the sources said.
Saudi Arabia is open to any form of mediation aimed at de‑escalation and a negotiated settlement, the sources quoted the minister as saying, underlining that neither Riyadh nor other Gulf states had let the US use their airspace or territory to launch airstrikes on Iran.
But Prince Faisal was also quoted by the sources as saying that if Iranian attacks persisted against Saudi territory or energy infrastructure, Saudi Arabia would be forced to permit US forces to use their bases there for military operations. Riyadh would retaliate if attacks on the kingdom’s critical energy facilities continued, he said.
The sources said the kingdom had remained in regular contact with Tehran through its ambassador since the US and Israeli military campaign against Iran began on February 28 following the collapse of talks on Iran’s nuclear program.
The Saudi and Iranian foreign ministries did not respond to requests for comment.
Drone and missile attacks on Gulf states
The United Arab Emirates, Kuwait, Qatar, Bahrain and Saudi Arabia have all come under heavy drone and missile fire from Iran over the past week.
Iran’s Supreme Leader, Ayatollah Ali Khamenei, was killed on the first day of the war. Tehran responded by hitting Israel and Gulf Arab states hosting US military installations, and Israel has attacked Lebanon’s Iran-backed Hezbollah armed group.
Araghchi said in an interview on Saturday that he remained in constant contact with his Saudi counterpart and other Saudi officials, adding that Riyadh had assured Tehran it was fully committed to not allowing its territory, waters or airspace to be used for attacks against Iran.
Pezeshkian said Iran’s temporary leadership council had approved suspending attacks on nearby countries – unless an attack on Iran came from those nations.
“I personally apologize to neighboring countries that were affected by Iran’s actions,” he said.
To what extent Pezeshkian’s remarks signal a change is unclear. There were further reports of strikes directed at Gulf states on Saturday.
Also, in a sign of possible divisions within Iran’s leadership, Khatam Al-Anbiya Central Headquarters – the unified combatant command of the Iranian armed forces – said in a statement afterwards that US and Israeli bases and interests across the region would remain targets.
The command said Iran’s armed forces respected the sovereignty and interests of neighboring states and had not taken action against them so far. But it said US and Israeli military bases and assets on land, at sea and in the air across the region would be treated as primary targets and face “powerful and heavy” strikes by Iran’s forces.
US President Donald Trump said in a social media post that Iran had “apologized and surrendered to its Middle East neighbors, and promised that it will not shoot at them anymore. This promise was only made because of the relentless US and Israeli attack.”
Two Iranian sources confirmed that a call had taken place in which Riyadh warned Tehran to halt attacks on Saudi Arabia and neighboring Gulf states. Iran, they said, reiterated its position that the strikes were not aimed at Gulf countries themselves but at US interests and military bases hosted on their territory.
One Iranian source said that Tehran had in response demanded that US bases in the region be closed and some Gulf states stop sharing intelligence with Washington that Iran believes is being used to carry out attacks against it.
Another Iranian source said some military commanders were pressing to continue the strikes, accusing the US of using bases in Gulf states and these countries’ airspace to conduct operations against Iran.
Iran had in recent years mended fences with its Gulf neighbors, including former regional archrival Saudi Arabia. The diplomatic campaign imploded in the blitz of drones and missiles launched by Iran’s Revolutionary Guards in the past week.
