Volkswagen unveils ID LIFE it's budget e-car in bid to attract masses

CEO Volkswagen Passenger Cars Ralf Brandstaetter poses during Volkswagen ID. Life car presentation
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Updated 06 September 2021
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Volkswagen unveils ID LIFE it's budget e-car in bid to attract masses

  • Volkswagen unveiled the ID LIFE, a fully electric small car to be launched in 2025
  • It will cost around 20,000 euros ($23,730) in a bid to make battery-powered cars affordable for the masses and younger generations

Volkswagen on Monday took the wraps off the ID LIFE, a fully electric small car to be launched in 2025 at a cost of around 20,000 euros ($23,730) in a bid to make battery-powered cars affordable for the masses and younger generations.


"The ID LIFE is our vision of next-generation fully electric urban mobility," Volkswagen brand CEO Ralf Brandstaetter said at the IAA Munich car show. "This means we are making electric mobility accessible to even more people."

The ID LIFE, which is at a concept car stage, is a key pillar of Volkswagen's goal to become the world's top seller of electric vehicles (EV) by 2025 and dethrone Tesla in part by commanding lower prices.


Similar in size to Volkswagen's Polo, the ID LIFE will be built by the company's Spanish SEAT division and is based on the company's dedicated EV platform, a VW spokesman said.  It also comes with a video game console and a projector and screen to show movies.


By 2030, Volkswagen aims to raise the share of all-electric models in its vehicle sales to at least 70% in Europe and to at least half in North America and China, the world's largest car market, where sales of the ID model family have so far struggled.

 


Mawani, Qatar Ports ink cooperation deal to boost regional maritime trade 

Updated 18 February 2026
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Mawani, Qatar Ports ink cooperation deal to boost regional maritime trade 

RIYADH: The Saudi Ports Authority, or Mawani, and Qatar Ports Management Co. signed a memorandum of understanding aimed at boosting maritime and logistics cooperation, contributing to the development of the ports sector, raising operational efficiency, and supporting regional and international trade flows. 

The MoU was signed by Mawani President Suliman Al-Mazroua and Qatar Ports Management Co. CEO Abdullah Mohammed Al-Khanji, in the presence of Qatari Ambassador to Saudi Arabia Bandar bin Mohammed Al-Attiyah. 

The step reflects both sides’ commitment to building effective partnerships, exchanging expertise, establishing an organized framework for cooperation management, and developing joint investment opportunities in line with Saudi Vision 2030 and Qatar National Vision 2030. 

The MoU outlines eight key areas of cooperation, including the exchange of best practices in port management and operations, and studying opportunities for direct maritime and land connectivity between the two countries’ ports to enhance trade efficiency. 

It also includes collaboration in logistics services, exploring the establishment of joint maritime corridors serving bilateral and regional trade, and assessing the feasibility of creating shared regional distribution centers. 

Both parties agreed to enhance cooperation in digital transformation and artificial intelligence, focusing on smart systems, data governance, and a unified maritime window to improve operational efficiency and remain at the forefront of technological progress in the maritime sector. 

The MoU emphasizes maritime safety and environmental protection, including the exchange of expertise on marine pollution control and emergency response, the development of joint maritime emergency plans, and the establishment of a bilateral emergency communication line.  

It also promotes collaboration to ensure compliance with international conventions, conduct joint exercises, and implement risk-monitoring systems. 

Cooperation further extends to human capital development through joint training programs and on-the-ground expertise exchanges, as well as academic and research partnerships in maritime transport and logistics. 

Regarding joint investment, both parties will explore local and international opportunities in ports and related services, coordinating with the private sector to support these initiatives. 

The MoU also includes cooperation in cruise tourism through enhanced maritime connectivity and joint promotion of Gulf cruise routes, as well as coordination of positions in international maritime organizations and support for joint initiatives, notably “Green Ports” and “Safe Sea Corridors.” 

This memorandum reflects the commitment of Mawani and Qatar Ports Management Co. to advancing the ports sector and boosting its role as a key driver of trade and economic growth, contributing to Gulf integration, and enhancing regional competitiveness in maritime services.