MBC Group, MMS partner with Saudi cybersecurity federation

MBC Group and MBC Media Solutions have partnered with the SAFCSP to launch a reality entrepreneurship competition for Arab youth. (Supplied)
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Updated 02 September 2021
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MBC Group, MMS partner with Saudi cybersecurity federation

  • New reality TV show “Irbak” to launch entrepreneurship competition

RIYADH: MBC Group and its in-house commercial advertising and sales unit MBC Media Solutions have partnered with the Saudi Federation for Cybersecurity, Programming, and Drones to launch a reality entrepreneurship competition for Arab youth.

The “Irbak” TV show initiative was announced by the Saudi government during the recent #LaunchKSA, the largest technological event of its kind in the Middle East and North Africa region.

The event saw a slew of new projects being unveiled, including “Irbak,” reaffirming the Kingdom’s commitment to positioning itself as a technological hub that encourages and celebrates innovators, programmers, and entrepreneurs.

Faisal Al-Khamis, chairman of the SAFCSP, said: “The world’s largest tech companies are founded by programmers. Therefore, we believe that programming is the future, especially when it comes to the digital economy of Saudi Arabia, and the Arab world.”

The move follows the directives of Crown Prince Mohammed bin Salman to achieve the goals of Vision 2030 by seizing the opportunities of the digital economy.

Al-Khamis noted that the federation placed great emphasis on supporting and empowering Arab youth in general and Saudi youth especially who were “passionate about technology, programming, and entrepreneurship — to utilize their capabilities in supporting their country and the world.”

“Irbak” will showcase some of the Arab world’s rising and most promising entrepreneurs and startup owners, offering insights into the region’s burgeoning tech sector, in addition to a number of other industries where young business owners are creating change.

Al-Khamis pointed out that “Irbak” aimed to shed light on tech startup companies that had transformed the way sectors operated.

“We hope that the future generation of the Arab world gets inspired by the show, having them follow the example of the Arab programmers and entrepreneurs as the solution is not to find a job but create jobs for everyone,” he added.

The original TV concept will see more than 50 companies across different sectors compete in on-the-spot challenges and real-life scenarios, with expert mentors and consultants judging each startup and a winner being announced at the end of every episode.

As part of the partnership, MBC Group will air “Irbak” across three of its TV channels, while its MMS unit will provide the SAFCSP with expertise and consultation on creative conceptualization, distribution, and marketing support.

Ahmed Al-Sahhaf, chief executive officer of MMS, said: “MMS looks forward to sharing its expertise in making ‘Irbak’ a success, be it in the conceptualization process of the show or the marketing and sales process that comes afterward.”

The planned 10 episodes of “Irbak” will air on MBC1, MBC Iraq, and MBC Masr during the first quarter of next year.


To infinity and beyond: Grendizer’s 50 years of inspiring Arabs

Updated 27 December 2025
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To infinity and beyond: Grendizer’s 50 years of inspiring Arabs

  • ⁠ ⁠50 years after its creation, the Grendizer anime series continues to capture Arab imagination
  • ⁠ ⁠⁠Arab News Japan speaks to creator Go Nagai, Middle Eastern fans and retells the story behind the UFO Robot tasked with protecting our planet

LONDON: Few cultural imports have crossed borders as unexpectedly, or as powerfully, as Grendizer, the Japanese giant robot that half a century ago became a childhood hero across the Arab world, nowhere more so than in Saudi Arabia.

Created in Japan in the mid-1970s by manga artist Go Nagai, Grendizer was part of the “mecha” tradition of giant robots. The genre was shaped by Japan’s experience during the Second World War, and explored themes of invasion, resistance and loss through the medium of science fiction.

But while the series enjoyed moderate success in Japan, its true legacy was established thousands of kilometers away in the Middle East.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. (Supplied)

The anime “UFO Robot Grendizer” arrived on television in the region in 1979, dubbed into Arabic and initially broadcast in Lebanon during the Lebanese civil war. The story it told of the heroic Duke Fleed, a displaced prince whose planet had been destroyed by alien invaders, struck a chord with children growing up amid regional conflict and occupation by Israel.

Its themes of defending one’s homeland, standing up to aggression and protecting the innocent were painfully relevant in the region, transforming the series from mere entertainment into a kind of emotional refuge.

Much of the show’s impact came from its successful Arabization. The powerful Arabic dubbing and emotionally charged voice-acting, especially by Lebanese actor Jihad El-Atrash as Duke Fleed, lent the show a moral gravity unmatched by other cartoons of the era.

While the series enjoyed moderate success in Japan, its true legacy was established thousands of kilometers away in the Middle East. (Supplied)

The theme song for the series, performed by Sami Clark, became an anthem that the Lebanese singer continued to perform at concerts and festivals right up until his death in 2022.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. For many, it was not only their first exposure to anime, it also delivered lessons on values such as justice and honor.

Grendizer was so influential in the region that it became the subject of scholarly research, which in addition to recognizing the ways in which the plight of the show’s characters resonated with the audience in the Middle East, also linked the show’s popularity to generational memories of displacement, particularly the Palestinian Nakba.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. (Supplied)

Half a century later, “Grendizer” remains culturally alive and relevant in the region. In Saudi Arabia, which embraced the original version of the show wholeheartedly, Manga Productions is now introducing a new generation of fans to a modernized version of the character, through a video game, The Feast of The Wolves, which is available in Arabic and eight other languages on platforms including PlayStation, Xbox and Nintendo Switch, and a new Arabic-language anime series, “Grendizer U,” which was broadcast last year.

Fifty years after the debut of the show, “Grendizer” is back — although to a generation of fans of the original series, their shelves still full of merchandise and memorabilia, it never really went away.

 

Grendizer at 50
The anime that conquered Arab hearts and minds
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