Car enthusiast puts her fellow Saudi women in the driving seat

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Times have changed in Saudi society and gender is no longer the barrier it once was to pursuing a career in previously male-dominated fields such as the automobile industry. (Supplied)
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Times have changed in Saudi society and gender is no longer the barrier it once was to pursuing a career in previously male-dominated fields such as the automobile industry. (Supplied)
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Updated 25 July 2021
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Car enthusiast puts her fellow Saudi women in the driving seat

  • Nada Hambazaza aims to pass on what she has learned about cars to the Kingdom’s newly empowered female drivers

JEDDAH: Trying to choose the perfect car can be a confusing and intimidating experience for anyone, but especially new drivers. Dealing with the problems that come with car ownership can be even more vexing.
With a growing number of women getting behind the wheel in Saudi Arabia, one Saudi woman is on a mission to teach them what lurks under the hood so that they are better able to choose a vehicle that suits them and keep it running well.
In 2018 women in the Kingdom were officially given permission to drive, empowering many to take to the road for the first time. For many new drivers, however, trying to decide which vehicle is best can feel like a leap into the unknown, to say nothing of the stress and confusion when basic mechanical problems arise.
Nada Hambazaza, a public relations manager at an automotive and marketing agency in Jeddah, grew up with a love of cars and decided she wanted to learn how they work. This ultimately inspired her to launch a YouTube channel to teach other women about cars, and now she plans to take the next step by providing some basic lessons on maintenance and repairs.

HIGHLIGHTS

• In 2018 women in the Kingdom were officially given permission to drive, empowering many to take to the road for the first time. For many new drivers, however, trying to decide which vehicle is best can feel like a leap into the unknown, to say nothing of the stress and confusion when basic mechanical problems arise.

• Nada Hambazaza’s YouTube channel, the Arabic name of which translates as ‘for safer driving,’ provides content in Arabic for an Arab audience.

• Hambazaza has more than 15 years of experience working in office management and public relations. She said her mission with her YouTube channel is to ensure women are capable of looking after their vehicles themselves without needing any help for basic maintenance.

“I have had a passion for cars since I was a kid,” she told Arab News. “I used to see my family members taking care of their cars and I spent a lot of time with them. So I understand more than most females, at least in the terminologies related to cars.




Nada Hambazaza launched a YouTube channel to teach other women about cars, and now she plans to provide some basic lessons on maintenance and repairs. (Supplied)

“Learning is a nonstop journey; I always keep educating myself through web searches and watching related material to advance my knowledge.”
Hambazaza’s YouTube channel, the Arabic name of which translates as “for safer driving,” provides content in Arabic for an Arab audience.
“I’m not by any means a mechanic but I know basic maintenance,” she said. “Different people have different thoughts — you don’t have to physically work on the car yourself, but at least gain the knowledge and delegate the physical work to a specialist.
“You can be sure that there are some tasks that can be done easily by yourself without the need for a mechanic’s help; just a little knowledge can get the job done.”
Hambazaza has more than 15 years of experience working in office management and public relations. She said her mission with her YouTube channel is to ensure women are capable of looking after their vehicles themselves without needing any help for basic maintenance.

Learning is a nonstop journey; I always keep educating myself through web searches and watching related material to advance my knowledge.

Nada Hambazaza

“The main purpose of the program is to spread awareness, mainly to new drivers, so that they get to know more about their vehicle, the main parts and how they are structured, in addition to knowing how to handle certain situations,” she explained. In addition, viewers can send their questions about specific scenarios or issues for Hambazaza to answer.
Her short videos aim to be informative and easy to understand, she said, and to provide Saudi women with information in a simple and engaging way that will appeal to new and experienced drivers alike who might lack important, basic knowledge that could make their motoring lives easier.
In addition to the backing of her husband and family, Hambazaza said she has received support and positive feedback from other people, which helped ease her initial fears about how her videos would be received.
“I was a bit nervous in the beginning, thinking I would receive tons of comments about how girls can’t work on cars,” she said. “But the overall reaction has been very supportive and my close circle of friends and family is pushing me to do more and encouraging me to continue.”
Times have changed in Saudi society and gender is no longer the barrier it once was to pursuing a career in previously male-dominated fields such as the automobile industry.
“Underestimating women getting into this field is no longer applicable to today’s world,” Hambazaza said. She encouraged girls and young women always to pursue their passions, and added that if they find their dream job in the automotive industry “don’t allow anything to pull you back — follow your dreams.”


Saudi Arabia, Estonia strengthen cyber defense cooperation

Updated 09 February 2026
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Saudi Arabia, Estonia strengthen cyber defense cooperation

  • Renowned for its leadership in digital governance, Estonia sees cybersecurity as central to its partnership potential with Saudi Arabia, building on years of regional engagement through its technology firms

RIYADH: Estonia aims to deepen defense, cybersecurity, and artificial intelligence cooperation with Saudi Arabia as both nations look to advance technology‑driven defense and cybersecurity capabilities.

Hanno Pevkur, Estonia’s minister of defense, told Arab News at the World Defense Show in Riyadh on Monday that Estonia’s defense industry is eager to contribute to the Kingdom’s fast‑growing defense ecosystem.

“In the modern world, cooperation built on trust and technology is the best defense,” he said. “It is important for us to be here because we clearly see there is a possibility to increase cooperation, not only bilaterally between Saudi Arabia and Estonia, but across the region.”

At Estonia’s pavilion, a cooperation agreement was signed between an Estonian company and a Saudi firm during the show, he noted.

Pevkur also said Estonia’s defense sector has expanded rapidly in recent years, driven by technological innovation and partnership.

“Our defense industry is growing very rapidly, and we continue to see strong momentum,” he said.

He said Estonia’s strengths lie in digital and smart‑system integration rather than large‑scale weapons production.

“We will not build airplanes or tanks, but what we can do is integrate robotics, automation and drones to make existing systems smarter,” he said.

The minister said effective defense collaboration must link businesses and governments to achieve meaningful results.

“When we want to have real cooperation, we need it on all levels,” he said. “The biggest client for any defense company is the government, so we must treat this as one ecosystem where the public and private sectors work hand in hand.”

Renowned for its leadership in digital governance, Estonia sees cybersecurity as central to its partnership potential with Saudi Arabia, building on years of regional engagement through its technology firms.

Pevkur said several Estonian companies, including Nortal, have already assisted Gulf governments in developing open IT and digital‑service systems.

“As the most digitalized nation in the world, almost every service in Estonia can be done online, except getting married,” he said. “But with such digitalization, we also need strong cyberdefense.”

He said data protection and digital resilience are treated as matters of national sovereignty in Tallinn, the capital of Estonia.

“Data is what we own. When someone steals that data, it becomes a serious threat,” he added. “That is why cyberdefense is not just about technology, it is about trust, sovereignty and protection.”

Pevkur said Saudi Arabia’s advances in AI offer promising opportunities for collaboration.

“I know that Saudi Arabia is doing great work when it comes to AI,” he said. “For us, as a small country with limited human resources, AI is essential not just for defense but for everyday life.”

Pevkur added that Estonia has launched a national AI strategy to promote responsible development and closer coordination between government and industry. One Estonian company, he said, has developed a system that allows a single operator to control hundreds of drones through AI.

“It is quite easy to put a weapon into the hands of a robot, but we also need to define who is accountable for its actions,” he said.

“The big question for the future is whether we can allow a war to be fought entirely by AI, or if humans must always make the final ethical decisions.”

He said in his conclusion that governments must reach a common understanding on how AI will be used and regulated on the battlefield.