Hajj 2021: How Jeddah earned its reputation as the city of hospitality

Jeddah old view, Saudi Arabia. Created by Girardet after Lejean, published on Le Tour du Monde, Paris, 1860. (Shutterstock)
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Updated 18 July 2021
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Hajj 2021: How Jeddah earned its reputation as the city of hospitality

  • For centuries, the port city of Jeddah on the Red Sea coast has offered pilgrims comfort and friendship on their arduous journey
  • The special bond between Jeddah and the pilgrimage has shaped the city’s geography, architecture and its entire way of life

JEDDAH: For centuries, Hajj has been a once-in-a-lifetime experience for the millions of Muslims who travel to the Holy City of Makkah. In days gone by the journey was often arduous. But weary pilgrims arriving in Jeddah, for many their first port of call, have always found comfort and friendship thanks to the famed hospitality of the city’s residents.

The port city on the Red Sea coast has been inextricably linked with Hajj and Umrah for more than 1,300 years. In 674, Caliph Uthman ibn Affan, a companion of the Prophet, designated the city as a gateway for pilgrims traveling to Makkah and Madinah.

It has continued to serve this noble purpose ever since, latterly under the careful stewardship of the Kingdom of Saudi Arabia, which works tirelessly to facilitate the movement, accommodation and comfort of pilgrims on their journeys to Makkah, 40 miles to the east of Jeddah, and Madinah, 220 miles to the north.

This gateway to two of the holiest cities in Islam has provided generations of Muslims from all corners of the Earth with food and lodgings on their journey to perform the sacred pilgrimage. But the city offers so much more than shelter and sustenance. Pilgrims have traditionally been greeted with profoundly touching displays of hospitality, solidarity and friendship — a proud tradition among Jeddawis that continues to this day.

Families in Madinah are often referred to as “Muzawareen” — which comes from the Arabic word “zeyara,” meaning “visit” — denoting their inherited duty to take into their homes pilgrims visiting the mosque and the grave of the Prophet.

Families in Makkah are often called “Mutawefeen,” which is derived from “tawaf,” one of the rituals during Hajj and Umrah. Again, this denotes their traditional role in guiding visitors.

By the same token, Jeddawis are often known as “Wukalaa” in recognition of the assistance they provided as agents to the pilgrims who arrived there by sea.




Street view with a car in Jeddah, in 1939. (Photo by Ullstein Bild via Getty Images)

In the old days, large ships carrying the pilgrims would anchor in deeper waters off the Red Sea coast, and the travelers would be brought ashore by locals on smaller wooden sambouks and dhows. There they were greeted by their designated agents, who would show them to their lodgings.

Ahmed Badeeb, a local historian and longtime resident of Jeddah’s historic old city, said that this special bond between the people of the city and visiting pilgrims not only shaped its urban geography but its entire way of life.

“Pilgrims arriving by land were very few,” he told Arab News. “Large ships would bring Hajj pilgrims from all over and there were no hotels in Jeddah.

“The people of the city would provide lodgings for pilgrims in their own homes and the pilgrim would become part of the family, establishing relationships. And when their guests returned home, they’d continue their correspondence because they felt like they had a home (there).

Homeowners would normally sleep in the mabeet, their designated sleeping quarters located on the roof of the house, and provide lodging for pilgrims in the megad (sitting room) on the ground floor.

Pilgrims’ visits for Hajj could last for up to four months, but they usually remained in Jeddah for only a few days while their agents arranged onward travel to Makkah or Madinah. Jeddah was therefore a brief pit stop on their journeys.

HAJJ 2021 IN FOCUS

Pilgrims have arrived at the Grand Mosque in Makkah to perform tawaf in the first Hajj act of the year after reaching the city on Saturday. Keep track of this year's pilgrimage here.

“It would take a few days for pilgrims to prepare their belongings before setting out for Makkah with their food, clothing and supplies,” Badeeb said.

“Camels were rented to carry pilgrims’ belongings, and at times a howdah (a seat on the back of a camel) was also brought in to carry the women. It would take one day to reach Makkah.”

The duration of a pilgrim’s stay in Jeddah varied depending on the arrangements made between the “wakeel” in Jeddah and the “mutawif” in Makkah who would host the pilgrim upon arrival there.

“(Jeddah’s) population would grow exponentially with every Hajj season,” Badeeb added. “It helped with the city’s economic growth and aided the pilgrims as well, as they would sell their goods and spices to residents of the city, who have always been welcoming.”

In addition to boosting the local economy, Hajj also shaped Jeddah’s architecture. Historians believe that because prosperous families in the old city hosted so many pilgrims, it became common for their homes to include several stories — as many as seven. They had numerous rooms set aside for specific purposes and often featured protruding rowshan balconies. The taller and more elaborately decorated the house, the greater the status of its residents.

Inside these towering structures, the owners would prepare rooms for the pilgrims they were hosting. Guests were normally given the megad on the ground floor and provided with mats and pillows. 




1976: A crowd of pilgrims from Indonesia on the deck of their chartered ship in Jeddah harbour, bound for Makkah. (Photo by Keystone/Getty Images)

Derived from the word “to sit,” the megad is a large room normally used for welcoming family and close friends. While pilgrims were provided with lodgings on lower floors, families would move into rooms on the upper floors and provide their guests with meals prepared in their kitchen, which was usually located on the first floor.

“By the time the pilgrims arrived in Jeddah, their food supplies would have depleted on their long journeys,” said Badeeb. “Everything was provided for them from the minute they landed until they left.

“Pilgrims arriving from certain countries or regions usually stayed with specific families, facilitated through agents in their home countries. The trust that is built through that allowed them to keep their money and belongings safely stored until they completed their pilgrimage.”

Over the years, as the number of pilgrims steadily grew, it became increasingly difficult to find lodgings with families in the old city. To ensure everyone was safely housed and cared for, the Saudi authorities realized they would have to build new, specialized facilities.

In 1950 the Kingdom’s founder, King Abdul Aziz, ordered a “pilgrims’ city” to be established close to Jeddah Islamic Seaport, where about 70 percent of pilgrims arrived in the country on their way to perform Hajj. By 1971, this city within a city had 27 buildings, including health clinics, shops, mosques and other facilities.

Several similar facilities were subsequently established, including one to the east of the historic old city capable of accommodating 2,000 pilgrims, and another near the old airport, which by the mid-1980s could host 30,000 people.

Times have changed and although Jeddah’s families no longer host visitors in their own homes as their forefathers once did, they continue to offer the same warm greetings and hospitality that has characterized the city’s residents for centuries.


Saudi, US military officials discuss ways to strengthen partnership

Updated 16 September 2024
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Saudi, US military officials discuss ways to strengthen partnership

RIYADH: Saudi Arabia’s Commander of the Joint Forces, Lieutenant General Fahad bin Hamad Al Salman, received a delegation from the US armed forces in Riyadh on Sunday and discussed ways to strengthen the two countries' military partnership, the Saudi Press Agency reported on Monday.

General Fahad met with the delegation led by Vice Admiral Charles Bradford Cooper II, deputy chief of the US Central Command (CENTCOM), at the Joint Forces Command headquarters in Riyadh, the report said.

The reception was also attended by senior Saudi officers led by Major General Abdullah Al-Ghamdi, deputy commander of the Joint Forces.

CENTCOM, one of the 11 unified commands of the US Department of Defense, covers the Middle East, Northeast Africa, Central Asia and parts of South Asia.

 

 


In Saudi Arabia it’s never just coffee

Updated 15 September 2024
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In Saudi Arabia it’s never just coffee

  • We take a look at Saudi cafes keeping it fresh with creative marketing campaigns

RIYADH: In a market saturated with options, standing out is key, and some Saudi coffee shops have turned to quirky, attention-grabbing marketing strategies to attract customers.

From asking patrons to dance for their coffee to surprising communities with clever stunts, these marketing ideas are as creative as they are crazy. Here’s a look at some of the most intriguing promotions that have stirred up a buzz in the Kingdom.

Dance for your coffee

At Daily Cup, a Riyadh coffee spot known for its lively atmosphere, customers are not just greeted with the aroma of freshly brewed coffee but with an unusual challenge: dance for your coffee. The concept is simple yet effective. Anyone willing to bust a move in the front of store can earn themselves a free cup of coffee.

Namq launched a special promotion offering free coffee to anyone born in the 1990s. (Instagram/namq_cafe)

This lighthearted promotion quickly became a hit with younger customers, who relished the chance to show off their moves in exchange for a free drink.

“Honestly, it’s a lot of fun,” Deemah Mohammed, a local customer, told Arab News. “At first it was a bit embarrassing, but once you see others doing it, you realize it’s all about having a good time. Plus, who doesn’t love free coffee?”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Riyadh clubb! (@riyadhclubb)

Neighbor with a twist

When Nas in Dammam prepared to open a new branch in a quiet residential neighborhood, they decided to introduce themselves in an unexpected way. Residents found a polite note in their mailboxes that appeared to be from a new family moving into the area.

Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

The message, written with warmth and sincerity, apologized for any noise or disruption caused by the “housewarming party” preparations and assured neighbors that they were doing their best to minimize any disturbance.

What made this marketing strategy even more effective was its effect on social media. A post featuring the message quickly went viral on X, gaining nearly 17,000 likes.

At first glance, the note seemed to be from a friendly new family. But as residents soon discovered, this was in fact a marketing tactic by Nas, cleverly designed to create a sense of community and goodwill before the coffee shop officially opened its doors.

Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

This inventive approach not only generated buzz but also endeared Nas to the neighborhood, setting the stage for a welcome launch.

With this campaign, Nas demonstrated how a personal touch and a bit of creativity can go a long way in building customer loyalty, even before the first cup is served.

Free cuppa for ’90s kids

Namq, a modern coffee concept with a knack for connecting with the youth, launched a special promotion offering free coffee to anyone born in the 1990s. The targeted campaign sparked excitement, with millennials flocking to Namq outlets throughout the Kingdom for their free drink.

The promotion became a trending topic on social media, but it also left younger customers asking: “What about us?”

The wave of demand from Gen Z was so strong that another coffee shop in Riyadh, Bros, decided to follow suit with a similar offer, this time for customers born in the 2000s. The friendly competition between the two shops added a layer of excitement as coffee lovers compared which generation had the better deal.

 

Bring a lemon, get a cake

Saadeddin, a well-known patisserie in the region, took an unconventional route with one of its promotions. Customers were asked to bring a lemon to the store in exchange for a free cake. While it may sound odd, the idea quickly caught on.

Invoice for a refill

Half Million, another popular coffee chain in the Kingdom, introduced a clever promotion that encouraged repeat visits. Customers who bought a coffee could return later the same day with their invoice and receive a free refill. This strategy not only incentivized customers to come back, but also subtly boosted the shop’s sales and customer loyalty.

“It’s a smart way to keep customers engaged,” said customer Nada Al-Harbi, who frequents Half Million. “You’re more likely to return if you know you can get another cup for free. Plus, it gives you an excuse to take a break in the middle of a busy day.”

Drive-thru surprises

When Cosmo opened a new branch in Dammam, they decided to treat their customers with unexpected gifts when they ring up the bill at their drive-through. Anyone who drove by could receive a free gift. The promotion created a sense of excitement and anticipation, with customers eagerly queuing up to see what surprise awaited them.

“A clever and attractive marketing idea because it feels more like a social experiment than a marketing campaign. Cosmo is known for its reputation and products, but this wasn’t about the product itself, it was a new experience with items you didn’t even know about,” said Wedad Bugrarah, the lucky recipient of a large box of desserts.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Cosmo Cafe (@cosmocafe_sa)

Whether through humor, surprise, or a sense of community, these campaigns do more than simply promote a product — they create memorable experiences that keep customers coming back.

Sometimes all it takes is a little bit of humor — or a lemon — to leave a lasting impression.

 


Three Zakat, Tax, and Customs Authority employees arrested after receiving bribes: Nazaha

Updated 15 September 2024
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Three Zakat, Tax, and Customs Authority employees arrested after receiving bribes: Nazaha

  • Bribes amounted to SR2,232,000 and were received in instalments in exchange for facilitating the smuggling and export of 372 shipping containers of diesel

RIYADH: Three employees of the Zakat, Tax, and Customs Authority at the King Abdullah Port in Rabigh have been arrested after receiving bribes from six residents.

The bribes amounted to SR2,232,000 ($594,814) and were received in instalments in exchange for facilitating the smuggling and export of 372 shipping containers of restricted petroleum products (diesel), and using the names of commercial entities in the smuggling process.

Legal procedures against the three employees and six residents are underway in accordance with the laws and regulations, the Oversight and Anti-Corruption Authority (Nazaha) said on Sunday.

The names of the employees, who are citizens, are:

1. Rashid Mohammed Al-Shabrami

2. Mohammed Ahmed Al-Jizani

3. Saleh Hamoud Al-Harbi

The names of the residents are:

1. Osama Mohsen Al-Olaqi (Yemeni resident)

2. Abdulaziz Omar Al-Qaeti (Yemeni resident)

3. Hussein Omar Al-Qaeti (Yemeni resident)

4. Fouad Salahuddin Bair (Pakistani resident- investor)

5. Mohammad Ghanim Al-Manla (Syrian resident)

6. Saeed Awad Bazbaidi (Yemeni resident)


Shoura Council speaker meets newly appointed Saudi ambassadors in Riyadh

Updated 15 September 2024
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Shoura Council speaker meets newly appointed Saudi ambassadors in Riyadh

  • Al-Sheikh wished the ambassadors success in performing their diplomatic duties

RIYADH: Saudi Shoura Council Speaker Abdullah bin Mohammed Al-Sheikh met with the newly appointed Saudi ambassadors of several countries in Riyadh on Sunday, the Saudi Press Agency reported.

The ambassadors in attendance included Ibrahim Bishan, ambassador to Oman; Mishaal Al-Sulami, ambassador to Mauritania; Mohammed Al-Barakah, ambassador to Ukraine; Fawaz Al-Shabili, ambassador to Cyprus; and Abdullah Sabr, ambassador to Mali.

Al-Sheikh wished the ambassadors success in performing their diplomatic duties in a way that contributes to strengthening relations between the Kingdom and the countries to which they were appointed.

 


Saudi Arabia condemns knife attack on Comoros president

Saudi Arabia condemned in the strongest terms on Sunday the attempted assassination of Comoros President Azali Assoumani.
Updated 15 September 2024
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Saudi Arabia condemns knife attack on Comoros president

  • President of Comoros was “slightly injured” in a knife attack while attending the funeral of a religious leader on Friday
  • Kingdom’s Foreign Ministry wished the president a speedy recovery

RIYADH: Saudi Arabia condemned in the strongest terms on Sunday the attempted assassination of Comoros President Azali Assoumani.
The president of the Indian Ocean island nation was “slightly injured” in a knife attack while attending the funeral of a religious leader on Friday, his office said.
The suspect, who was identified as a 24-year-old male soldier, was then found dead in a police cell on Saturday.
The Kingdom affirmed its support for Comoros and its people in the face of all threats to its security and stability.
The Kingdom’s Foreign Ministry wished the president a speedy recovery and the country’s people safety, stability, and prosperity.
Assoumani’s injuries were not serious and he had returned to his home, his office has said in a statement. It added that the attacker was arrested by security forces and was taken into custody, but authorities said he had been discovered a day later “unresponsive” in a cell where he was being held and was declared dead.