Saudi Arabia’s Ithra Film Production unveils two new films at Cannes 

Head of performing arts and cinema at Ithra Majed Z. Samman and Egyptian screenwriter and producer Mohamed Hefzy. (@Ithra)
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Updated 14 July 2021
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Saudi Arabia’s Ithra Film Production unveils two new films at Cannes 

  • The films are part of Ithra’s commitment to nurture and develop talent across the Kingdom’s creative industries
  • Both movies, which are being produced under the Ithra Film Productions banner, are scheduled for release in 2023

RIYADH: The King Abdulaziz Center for World Culture (Ithra) is unveiling two new films at this year’s Cannes Film Festival.
The projects are part of its contribution to the Saudi Pavilion, which is being hosted by the Saudi Film Commission at the festival.
Egyptian screenwriter and producer Mohamed Hefzy will introduce his Ithra-commissioned film “Sea of Sands” alongside the unveiling of Saudi independent filmmaker Khalid Fahad’s “Valley Road.” 
The films are part of Ithra’s commitment to nurture and develop talent across the Kingdom’s creative industries.




Egyptian screenwriter and producer Mohamed Hefzy will introduce his Ithra-commissioned film “Sea of Sands” alongside the unveiling of Saudi independent filmmaker Khalid Fahad’s “Valley Road.” (Arab News/ Ammar Abd Rabbo)

Both movies, which are being produced under the Ithra Film Productions banner, are scheduled for release in 2023.
Ithra said the cast and crew for both would consist of aspiring Saudi talent, which would nurture a generation of film creatives.
They follow the successful international release of Ithra’s first commissioned film “Joud,” which is described as “an unconventional meditation on the cycle of life” and an “ancient poem for modern times.”
The film uses an experimental story structure derived from a pre-Islamic form of poetry, the qasida, and is dialogue-free. It was shot in 16 locations across Saudi Arabia and screened at several international film festivals.




Ithra said the cast and crew for both would consist of aspiring Saudi talent, which would nurture a generation of film creatives. (Arab News/ Ammar Abd Rabbo)

“Ithra Film Productions is a leading indie film producer in Saudi Arabia,” said Majed Z. Samman, head of performing arts and cinema at Ithra and producer of both new films. “We support the Kingdom’s growing film industry by nurturing homegrown talent and fostering cinema and filmmaking in Saudi Arabia. We are honored to announce our next two projects at one of the world’s most prestigious film fairs as part of the Saudi Pavilion at Cannes Film Festival.”
Hefzy has written, produced and co-produced nearly 40 feature films in Egypt, the US, the UK and the Arab world. 
“Sea of Sands” is a coming-of-age story about a young Bedouin orphan and a camel who form a special bond and embark on a journey across Saudi Arabia.
“Ithra has played a significant role in supporting independent filmmakers from Saudi Arabia at a critical time just as the Kingdom’s booming film industry begins to take shape,” said Hefzy. “I am thrilled to work with them and all the Saudi and Arab talent who will be joining this exciting project.”




“Sea of Sands” is a coming-of-age story about a young Bedouin orphan and a camel who form a special bond and embark on a journey across Saudi Arabia. (Arab News/ Ammar Abd Rabbo)

The film will be shot in various locations across Saudi Arabia.
“Valley Road” follows the journey of an autistic man called Ali who gets lost on his way to see a doctor. He finds himself alone in the middle of nowhere, but a series of obstacles and challenges cannot stop him from discovering the world ahead of him.
Apart from Ithra’s commissioned films, the center is also the driving force behind several initiatives supporting the Kingdom’s film industry.
Ithra Cinema provides a space for the country’s film talent to hone their skills and showcase their work.
It is home to initiatives and programs such as Saudi Film Production, Saudi Film Days, and the Ithra Film Society.
Ithra is also the cradle of the annual Saudi Film Festival, which supports local talent and focuses on content development.
Ithra Film Productions has produced 20 films, of which 15 have won local, regional and international awards.
The center also offers people a learning experience through a training and shadowing program, providing an opportunity for those who are passionate about filmmaking to craft their career in the field.


‘The Wild Within’ sees artists breathe new life into Mideast buildings

Updated 59 min 26 sec ago
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‘The Wild Within’ sees artists breathe new life into Mideast buildings

DUBAI: Lens-based artist Ryan Koopmans and digital artist Alice Wexell are staging a showcase at Dubai’s Leila Heller Gallery that breathes new life into regional buildings.

The series of digital artworks is part of the exhibition “The Wild Within,” featuring images of old structures in Beirut, Istanbul, and Abu Dhabi filled with wild flowers.

Two of the largest works, “Heartbeats” and “The Wish,” are displayed using Ventana, a microLED architectural display surface created by visual technology company Megapixel.

'Around Us' by Ryan Koopmans and Alice Wexell. (Supplied) 

The former artwork depicts the entrance hall of Qasr Al-Watan, the UAE’s presidential palace in Abu Dhabi, while the latter reimagines the upper floors of the Emirates Palace Mandarin Oriental in Abu Dhabi.

“Each building we work with comes to us through a combination of research, travel, and intuition,” the artists told Arab News in a joint statement.

'Constellations' by Ryan Koopmans and Alice Wexell. (Supplied) 

“We are drawn to structures that carry both emotional and historical resonance, often buildings that once embodied human ambition and now exist in a state of quiet transformation.”

Koopans and Wexell made sure to research the context of each building they choose to recreate, saying “an old villa in Jeddah or a former school in Sharjah each hold their own cultural memory, influencing everything from the lighting and atmosphere to the plants and flowers that we digitally sculpt and implement into the photographs.”

'Heart of Sharjah' by Ryan Koopmans and Alice Wexell. (Supplied) 

The hypnotic works depict the interior of buildings in the region, with digitally rendered flowers carpeting the floor in a bid to “(reimage) these spaces (and) explore the relationship between nature, place, and time, while celebrating each site as a unique work of architecture with its own spirit and story,” the artists said.

Koopmans is of dual Canadian and Dutch heritage, while Wexell is Swedish and based in Stockholm, so it is noteworthy that both artists chose to explore the Middle East for their latest project.

'Blossom of the Ancestors' by Ryan Koopmans and Alice Wexell. (Supplied) 

“In the Middle East especially, the architecture reflects a layered past that merges different styles and eras, while also expressing a sense of renewal and forward-looking energy, particularly in the region’s fantastic contemporary buildings. We are drawn to the symmetry, geometry and patterns that are found not only in nature itself, but in the architectural language of the region both past and present,” they said.

The series — featuring works such as “Adore You,” “Between Worlds,” and “Blossom of the Ancestors” — explores contrasts between the natural world and human-made forms, as well as the traditional and contemporary worlds.

“We are interested in how these elements coexist and merge into one another, creating a sense of hyperrealism that feels both familiar and imaginary. By merging photography with digital sculpture, the artworks question where the boundary lies between documentation and invention, and how technology can extend rather than replace our sense of the natural world.”

'Under the Rain of Light' by Ryan Koopmans and Alice Wexell. (Supplied) 

Although the scale of the artworks ensures they leave the viewer entranced, it did pose challenges, according to the artists.

“Presented at a large scale, every texture in these artworks becomes visible, which can be demanding but is also incredibly rewarding. The magnified detail allows the visceral and atmospheric layers of the pieces to come through with greater impact,” they said, adding that each piece took “many months” to create.

“Ultimately, we want our collectors to experience a sense of wonder and contemplation, as if they are standing inside a dream that feels both entirely real yet unreal.”

The exhibition runs until Jan. 15, 2026.