Punjab authorities kick off 'NORM' campaign to increase mask-wearing

Police officers control traffic on a street amid heavy smog conditions in Lahore on November 14, 2019. (AFP/File)
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Updated 30 June 2021
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Punjab authorities kick off 'NORM' campaign to increase mask-wearing

  • Commissioner of Lahore city says the NORM initiative was originally conceived by students Yale and Stanford universities
  • NORM model is an evidence-based approach to normalizing mask-wearing, being implemented in Bangladesh, Pakistan, India, Nepal, Latin America

LAHORE: The provincial administration of Punjab on Wednesday launched an initiative entitled NORM to deliver free face masks to people at their doorstep to ensure their safety and prevent the possibility of a fourth wave of the coronavirus pandemic in the country’s most densely populated region.

The Pakistan Medical Association recently warned against another surge in COVID-19 cases and highlighted the importance of following health guidelines to prevent further spread of the virus.

The NORM model is an evidence-based approach to increasing mask-wearing and is being implemented in Bangladesh, Pakistan, India, Nepal, and Latin America.

“This unique model to deliver face masks at people’s doorsteps has been originally conceived by the students Yale and Stanford universities,” Commissioner Lahore Captain Muhammad Usman Younis told Arab News, adding the Lahore University of Management Sciences (LUMS) was helping implement the project.

“The district government approached philanthropists and the business community [to implement the project] and they gave us a positive response,” he said, saying provincial authorities would distribute “10.5 million masks in Lahore alone.”

Speaking to Arab News, Maha Rehman, a LUMS faculty member supervising the project, said the initiative was based on a similar project launched in rural areas in Bangladesh.

“The mask distribution campaign will also be extended to mosques and markets,” she said, noting that celebrities had also been engaged to reinforce the awareness campaign.

Apart from university students and the business community, the project has also been supported by the country’s postal service free of cost.

“We are partners of the Punjab government in the project initiated by the Lahore commissioner, and we plan to deliver 4.5 million masks in the first phase of the campaign to the people of Lahore,” Shahid Iqbal, superintendent of the Pakistan Post in Lahore, told Arab News, adding that the project would soon be expanded to other districts of the province as well.

President of Lahore Chamber of Commerce and Industry Tariq Misbah said the business community in the city had also distributed masks and sanitizers among police officers working in the metropolis.

“We are fully participating in the cause and will meet the demand of the district and provincial governments in connection with this,” he noted.


Imran Khan’s party seeks ‘confidence-building measures’ after government’s talks offer

Updated 03 January 2026
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Imran Khan’s party seeks ‘confidence-building measures’ after government’s talks offer

  • PTI says access to jailed founding leader essential for talks to be considered credible
  • Government says it’s ready for dialogue but nothing will happen until Khan favors the idea

ISLAMABAD: Pakistan’s jailed former prime minister Imran Khan’s party said on Saturday it would only consider the government’s offer for talks credible if it is accompanied by “concrete confidence-building measures,” such as unhindered access to its founding leader in a high-security prison in Rawalpindi.

Last month, Prime Minister Shehbaz Sharif said the government was fully prepared to hold a dialogue with Khan’s Pakistan Tehreek-e-Insaf (PTI) party to address political polarization that has deepened since the downfall of the PTI administration in a parliamentary no-confidence vote in 2022.

PTI has frequently complained about a state crackdown against its top leadership, including Khan and his wife, who are serving prison sentences in multiple cases ranging from corruption charges to inciting violence against state institutions and attacks on government properties.

Sharif’s offer for talks came amid media reports that PTI wanted a dialogue with the government, though he noted that negotiations would not be allowed to proceed on the basis of “blackmailing” or unlawful demands and would only cater to legitimate issues.

“Announcements of talks, without concrete confidence-building measures, cannot be treated as credible progress,” Azhar Leghari, PTI’s central deputy information secretary, told Arab News.

He recalled that Khan had authorized Mahmood Khan Achakzai and Allama Raja Nasir Abbas to carry forward with the dialogue process, adding that talks “require trust, and trust cannot be built at the cost of constitutional rights or democratic legitimacy.”

“For dialogue to be meaningful, it is essential that these authorized representatives are allowed regular and unhindered access to Imran Khan so that any engagement accurately reflects his views and PTI’s collective position,” he added.

Khan’s family, party and legal team have complained in the past they are stopped by the authorities from meeting the ex-PM in prison. Last month, they also raised concerns about his health, prompting the officials to allow one of his sisters to meet him, who said he was fine.

Shortly thereafter, a scathing message was posted on his social media account, criticizing the army chief. Khan’s post elicited a bitter response from the government and the military amid accusations of inciting people against state institutions.

Leghari’s comments came only a day after Rana Sanaullah, adviser to Prime Minister Sharif on political affairs, said PTI’s “second- or third-tier leadership” wanted dialogue, but nothing was going to happen until Khan favored these negotiations.

He also maintained that while the government was ready for talks, “uncertainty and delays from PTI are preventing progress.”

Meanwhile, a newly formed National Dialogue Committee of former PTI leaders told Arab News it had organized a session on Wednesday, January 7, in the federal capital that will bring together all major political parties, journalists, lawyers and representatives of civil society.

“Our goal is to bring political leaders together so that, while discussing their own issues, they can collectively seek solutions to the nation’s challenges,” Mahmood Baqi Moulvi, a Pakistani politician and member of the committee, said.

“The initiative also builds on previous efforts, including a letter to the prime minister requesting confidence-building measures to enable talks with PTI,” he added.

The National Dialogue Committee had urged the government in the letter to grant parole to jailed party figures in Lahore, including former foreign minister Shah Mahmood Qureshi and Dr. Yasmin Rashid, describing the move as vital for building trust ahead of negotiations.

It had also maintained such a step “would not only create an extremely positive, conducive, and trust-filled environment for the negotiations but would also lay a strong foundation for restoring mutual confidence among all stakeholders.”

While the government has also offered dialogue in the past, PTI leaders have conditioned participation on substantive measures, including what they describe as an end to politically motivated prosecutions and arrests, restoration of fundamental rights, respect for judicial independence and a credible roadmap toward free and fair elections.

“Reconciliation is possible, but it must be based on correcting injustices rather than managing optics,” Leghari said. “A genuine reset requires restoring respect for the Constitution, ending political victimization and allowing democratic processes to function without interference.”

Rana Sanaullah and Deputy Law Minister Barrister Aqeel Malik did not respond to requests for comment.