Survey shows Saudi entrepreneurs ‘most optimistic in the world’

The GEM survey also showed that Saudi Arabia has a high percentage of adults who have supported entrepreneurs, with one in 10 revealing that they have personally helped fund a startup business. (Image: Shutterstock)
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Updated 15 May 2021
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Survey shows Saudi entrepreneurs ‘most optimistic in the world’

  • Kingdom tops rankings among 43 countries for confidence in starting a business

RIYADH: Saudi entrepreneurs are among the most optimistic in the world, a new survey shows, with an overwhelming majority believing the Kingdom offers good opportunities to start a business despite the economic impact of the coronavirus disease (COVID-19) pandemic.

The Global Entrepreneurship Monitor (GEM) 2020/2021 report, which surveyed adults aged between 18 and 64, found that 90.5 percent of those surveyed in Saudi Arabia believed there were good opportunities to start a business in their area, ranking it first in the world among 43 countries surveyed.

At the same time, 91.5 percent of respondents said that it was easy to start a business, again ranking the Kingdom first in the world on this issue, while 86.4 percent said they believed they possessed the skills and knowledge to launch a business, second only behind Togo.

Despite the high level of optimism, the pandemic has had an impact on the business community’s outlook. The percentage of Saudi adults who said they were planning to start a business within the next three years has dropped from 32 in 2019 to 25 percent in 2020.

The main reason for this was fear of failure, cited by 51.6 percent of respondents and earning the Kingdom sixth place in the global rankings.

Of those who were looking to start a business, 90 percent said they had delayed their start date as a result of the pandemic, with only Italy seeing higher delayed business launches.

The survey also found that 41.6 percent of respondents said that they knew someone who had started a business during 2020, while 57.1 percent said they also knew someone who had stopped working on a new venture as a result of the economic impact of COVID-19. 

A positive factor for Saudi entrepreneurs was the Kingdom’s performance on access to funding. Saudi Arabia earned a score of six on this category, up from five in 2019 and placing it third overall globally.

This is demonstrated by the fact that Saudi Arabia saw a surge in financing awarded to small and medium-sized enterprises (SMEs) in 2020 by the Kingdom’s banks and financial companies.

Figures released by the Saudi Central Bank (SAMA) in late January showed that in the third quarter of 2020 the total amount of credit awarded to SMEs was SR176.2 billion ($46.99 billion), up from SR115 billion in Q3 2019 and SR106.7 billion in Q3 2018.

While the total figure rose 8.3 percent in 2019, it surged 52.4 percent in 2020. Among the four categories of companies monitored by SAMA, the biggest increase was for micro companies — classed as those with fewer than five employees — which saw an 89 percent rise in the total credit awarded to them.

Commenting on the results, Wassim Basrawi, managing director for Wa’ed, the entrepreneurship arm of Saudi Aramco, told Arab News: “In 2020, we also experienced rising demand for our loan, venture capital and incubation services at Wa’ed. The demand was there. We are doing this because we have full confidence and trust in our entrepreneurs and are deeply committed to supporting new ideas, solutions and products that fill critical gaps in the Kingdom’s economy and promote economic diversification.”

Basrawi also confirmed that Wa’ed is planning to double its deal volume in the next three years to meet this increasing demand for financing by SMEs.

The GEM survey also showed that Saudi Arabia has a high percentage of adults who have supported entrepreneurs, with one in 10 revealing that they have personally helped fund a startup business. This compares to one in 20 in many other developed nations. The average amount invested by Saudi adults was $6,000.

In May, the monthly IHS Markit Purchasing Managers’ Index survey found that firms in the Kingdom also boosted staff numbers for the first time in five months, as business activity in the non-oil private sector accelerated at its fastest pace in three months.

This backs up the results of the GEM survey, which found that 9.4 percent of Saudi adults said that they planned to hire six or more employees within the next five years, one of the highest rates among all countries surveyed.


Six vital sectors drawing US investors to Saudi Arabia 

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Six vital sectors drawing US investors to Saudi Arabia 

RIYADH: Six vital sectors are drawing US investors, including entrepreneurs and small businesses, to Saudi markets as the Kingdom continues to develop its regulatory framework and foster innovation, Deborah Lehr, interim CEO of the Meridian International Center, said in an interview with Al-Eqtisadiah. 

Lehr, who is heading a trade and investment delegation to Saudi Arabia in her capacity as an economic advisor affiliated with the White House, stated that the six sectors include hospitality, luxury goods, and tourism, as well as culture, technology, and others. 

She noted that Saudi Arabia has significantly eased the process for foreign companies to establish a presence, a critical factor for small and medium-sized enterprises that may not yet have the scale to expand, making the Kingdom an attractive market for both large and innovative small companies. 

Following the success of the Saudi Crown Prince’s recent visit to Washington, she said, Meridian organized a US trade delegation to explore tangible and growing opportunities for US businesses in Saudi Arabia. 

Translating Vision 2030 priorities into real partnerships 

The delegation, which included representatives from Delta, Intel, Pernod Ricard, and Basilinna, among others, met a wide range of government officials, private-sector leaders, and entrepreneurs to explore how US companies can participate in Saudi market growth. 

According to Lehr, discussions were practical and forward-looking, focusing on translating Vision 2030 priorities into real business partnerships. 

She highlighted that most of the companies in the delegation were large enterprises operating across various sectors, underscoring the diversity of businesses active in Saudi Arabia. 

She pointed out that these companies joined the mission because they see the potential to scale their operations in Saudi Arabia — whether by increasing flight routes, enhancing airport security, offering advisory services to firms entering the Saudi or US markets, or exploring opportunities in the beverage sector. 

Relationship increasingly taking economic dimension 

Lehr hinted to the Saudi minister of investment that the US-Saudi relationship is also increasingly taking on an economic dimension. 

She noted that bilateral trade stands at around $40 billion, compared with Saudi-China trade of approximately $110 billion, highlighting untapped growth potential between the two countries, especially as diplomatic and political ties continue to strengthen. 

She said the reforms present valuable opportunities for US companies across multiple sectors, including advanced manufacturing, technology and logistics, as well as aviation, tourism and culture, alongside a wide range of services. 

With the regulatory environment being modernized and business stability increasing, the scope of US investment is set to expand further. More importantly, she added, the greater the engagement of companies, the stronger and more resilient the bilateral relationship will become in the years ahead. 

She emphasized that Saudi Arabia has undergone deep social and economic transformations, including increased female participation in the workforce and entrepreneurship, while emerging as a cultural hub with a thriving arts scene and new platforms for creative expression. 

Lehr further said that the world will witness growing global interest from companies and institutions eager to be part of Saudi Arabia’s remarkable transformation, amid increasing openness and a willingness to share its history, culture, and ambitions with the world. 

Saudi agenda offers tangible opportunities  

Lehr highlighted that during her visit, she focused on three key economic priorities. The first is Saudi Arabia’s strategic shift of capital from the oil and gas sector toward technology and innovation, a move that signifies not only economic diversification but also the Kingdom’s emergence as a globally competitive player. 

Second, the Kingdom’s reform agenda has provided tangible opportunities for foreign companies, reflecting real changes that facilitate international participation in Saudi growth. 

The third point she focused on was that the strong geopolitical and economic ties between the US and Saudi Arabia have bolstered investor confidence. As the Kingdom strengthens its global role and deepens relationships with partners such as the US, its attractiveness for long-term foreign direct investment continues to grow. 

She noted that sectors such as artificial intelligence, gaming and entertainment, advanced manufacturing, and the technology ecosystem are areas in which the US has strong competitive advantages, at a time when US firms are seeking new markets that offer stability and long-term potential. 

Giga-projects in Saudi Arabia, including AlUla and NEOM, have attracted global attention and highlighted emerging opportunities across the country. 

These projects demonstrate the Kingdom’s ambitious vision and its creation of entirely new sectors rather than merely expanding existing ones.