Saudi entrepreneurs confident of adapting businesses in response to COVID-19, survey finds

Part of Saudi Arabia’s Vision 2030 initiatives aim to create a sophisticated digital infrastructure to enhance the fundamental competitiveness of the Saudi economy. (File/Getty)
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Updated 31 January 2021
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Saudi entrepreneurs confident of adapting businesses in response to COVID-19, survey finds

Nearly one-third of Saudi entrpreneurs say they have increased their digital marketing since the start of the pandemic - a survey has revealed
The GoDaddy 2020 Entrepreneur Survey also showed that 34 percent of small businesses intend to use social media to sell their products and services in 2021, while a third of the respondents said they plan to set up an official website.
The report, based on researched by market research and data analytics company, YouGov, studied the effects the pandemic had on entrepreneurs and small business owners.

Selina Bieber, Senior Regional Director for Turkey and MENA, GoDaddy said there had been a shift towards digital engagement for business.
“In line with current global trends, we have seen the shift towards having an online presence and the importance of the use of technology as a solution and a coping mechanism for these businesses to stay active and engaged with customers,” Bieber said.
Part of Saudi Arabia’s Vision 2030 initiatives aim to create a sophisticated digital infrastructure to enhance the fundamental competitiveness of the Saudi economy. Around 86 percent of Saudi respondents consider digital adaptation to be very important towards achieving Saudi Arabia's Vision 2030.
Meanwhile three out of four entrepreneurs also said that the Kingdom is a good hub for SMEs.


Musaned confirms mandatory salary transfers for domestic workers via official channels

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Musaned confirms mandatory salary transfers for domestic workers via official channels

  • Move aims to protect wage-related rights, enhance transparency

RIYADH: All employers in Saudi Arabia have been informed they must transfer domestic workers’ salaries through official channels, starting from Jan. 1, 2026.

The move, confirmed through Musaned platform’s X account, aims to protect wage-related rights, enhance transparency and simplify employer-worker relationships.

The electronic payment service provided through Musaned will use approved digital wallets and participating banks to ensure reliability, security and consistency in wage transfers.

Lawyer Majed Garoub told Arab News that the new regulation would help tackle persistent issues in employer-worker relationships, especially disputes over unpaid wages.

He said: “This regulation will significantly help resolve many problems that arise when domestic workers leave the country without proper verification of receiving their full rights.”

Garoub explained that informal salary payments were common in the past, often made without proper documentation or signatures.

This, he added, made it challenging for Saudi employers to prove they had paid all wages if workers later filed claims after returning to their home countries.

The new regulation, which has been rolled out in stages, began with domestic workers newly arriving in the Kingdom on July 1, 2024.

It was then extended to employers with four or more domestic workers in January 2025, followed by those employing three or more by July 2025.

The latest stage, which took effect on Oct. 1, applies to employers with two or more domestic workers. This phased approach has ensured a smooth adoption of the system for all employers.

Garoub said the regulation would bring broader legal and security benefits. He explained that informal salary payments had, at times, enabled illegal practices.

He added: “Workers might have falsely claimed unpaid wages or engaged in activities outside their employment.”

Such funds, he added, could even have contributed to crimes like money laundering or the financing of terrorism.

He said: “By mandating official payment channels, this regulation protects the Saudi economy, national security, and international financial systems.”

The Musaned platform offers significant advantages for both employers and workers. Employers gain a reliable salary verification mechanism that simplifies end-of-contract and travel-related procedures, while workers benefit from consistent, secure and timely payments.

The system also allows domestic workers to transfer their earnings to family members abroad through trusted channels.

For those who prefer cash withdrawals, a Mada card will be issued for secure and convenient access to salaries.

According to Musaned, salary transfers for workers covered under the Wage Protection System must be made through authorized channels.

This regulatory change marks a significant step forward in protecting the rights of domestic workers, ensuring transparency in employer-employee relationships, and bolstering the Kingdom’s economic and security interests.