Alawwal & SABB fully integrate in historic bank merger

To mark the groundbreaking merger, SABB offices across the Kingdom lit up in red. Despite the scale of the merger, the integration was completed on time.
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Updated 14 March 2021
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Alawwal & SABB fully integrate in historic bank merger

SABB and Alawwal bank completed their historic merger on March 14, with all products and services now combined for all customers. The integration saw the best of both institutions brought together into an enhanced proposition, designed around the growth ambitions of a transforming Kingdom.

Lubna Olayan, chair, SABB: “Today marks the completion of our integration, but we remain determined to continue delivering on our promise to create a better bank for our customers, our shareholders, our employees — and for our country.  As a stronger, more diverse and now fully integrated bank, we are even better positioned to be the bank of choice for a wide range of innovative banking and finance services and to support the exciting transformation of the Kingdom and our economy.”

Since legally merging in June 2019, the integration saw every aspect of business reviewed to retain the best of each bank, while also investing to make a more competitive proposition overall. 

Today, the bank offers Saudi Arabia’s most complete corporate banking proposition to support growth in all aspects of the economy, from the smallest to largest businesses, through to financing the biggest infrastructure projects. Retail customers will also have access to a larger branch network Kingdom-wide, award-winning online and mobile apps, plus a market-leading rewards program.

The bank will further leverage its partnership with HSBC to offer access to an international banking network, while also introducing new standards in digital services to the Kingdom. 

David Dew, managing director, SABB: “We’d like to thank the regulators for their support in helping us deliver on our goal of creating a better bank for the Kingdom, our customers and our people. Our increased balance sheet and capital means we can better support our customers and deliver greater shareholder value. We’re all very proud of the bank we have created and the new world of financial opportunities it provides for our customers.”

Despite it being the first time a merger of this scale and complexity has been attempted in the Kingdom, in addition to the challenges of the pandemic, the integration of both banks was completed on time. The merger saw a 300-member project team complete thousands of tasks, including the migration of 4,500 corporate clients and 500,000 retail customers originally from Alawwal bank into the new combined business. 

After 11 years leading the bank, Dew will retire on May 23, handing over to former CEO of HSBC Singapore, Tony Cripps. Cripps was unanimously approved by the board to lead SABB in its new strategic direction. Dew will stay on as adviser to the SABB board until May 2022.


‘Wealth Grows Here’: Aljazira Bank launches new brand identity

Updated 23 December 2025
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‘Wealth Grows Here’: Aljazira Bank launches new brand identity

Aljazira Bank announced the launch of its new brand identity under the slogan “Wealth Grows Here,” marking a natural evolution in a growth journey spanning more than five decades. Over the years, successive phases of transformation have shaped the bank into what it is today, with the new identity serving as the culmination of a strategic chapter that strengthened the bank’s role within the Saudi banking sector.

As part of this milestone, the new brand launch also extended to Aljazira Capital, the bank’s investment arm, reflecting a unified vision and strategic alignment across the group. The updated identity of Aljazira Capital underscored its evolution as a specialized investment and wealth management institution, focused on delivering carefully structured investment solutions and strengthening its role as a trusted partner in building and growing long-term investment portfolios, fully aligned with the bank’s broader direction.

The announcement also included the launch of the new identity for Fawri, aligning it with the bank’s updated brand and reflecting its commitment to delivering reliable and seamless financial transfers within an advanced and integrated financial ecosystem.

Naif bin Abdulkareem Al-Abdulkareem, CEO and managing director of Aljazira Bank, said: “The new brand identity goes beyond a visual change; it is a true reflection of what the bank has become today. Since the strategic refresh in 2023, we have restructured how we operate, aligned our business lines around a shared objective, and strengthened execution. The progress we see today, in service quality and speed of delivery — confirms that we are moving in the right direction.”

The new identity reflects the outcomes of the bank’s 2023 strategic transformation, a pivotal milestone in its journey. This phase focused on developing an integrated banking ecosystem with a stronger emphasis on individual wealth management, supported by a more agile and efficient operating model led by digital channels. It balanced sustainable growth with strengthening the corporate portfolio, accelerating investment in digital infrastructure and human capital, and enhancing operational efficiency.

Since its establishment, Aljazira Bank has progressed through successive stages of growth, evolving from a traditional bank into a more innovative and specialized financial institution. Today, it places wealth management at the core of its proposition, offering a banking experience built on long-term relationships and a deep understanding of clients’ financial aspirations. In parallel, the bank has continued to reinforce its role as a trusted partner to the business sector, serving large corporates as well as small and medium-sized enterprises through solutions that support growth, sustainability, and the Kingdom’s broader economic development goals.

At the heart of this direction stands the bank’s new slogan, “Wealth Grows Here,” which captures its role as a key partner in building and preserving wealth for individuals and businesses alike, creating sustainable value beyond the delivery of traditional banking services.