Online fashion site Namshi sees 50% surge in Saudi revenues

Namshi, the online e-commerce site owned by Dubai’s Emaar Malls, has recorded a 50 percent growth in revenues from Saudi Arabia in the last year. (Supplied)
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Updated 19 February 2021
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Online fashion site Namshi sees 50% surge in Saudi revenues

  • Founded in 2011, Namshi – which means, moving forward – offers online fashion and beauty products

JEDDAH: Namshi, the online e-commerce site owned by Dubai’s Emaar Malls, has recorded a 50 percent growth in revenues from Saudi Arabia in the last year and is set to expand into a new warehouse facility in Riyadh.

While parent company Emaar Malls recently reported a 24.8 percent fall in revenues for 2020 to AED3.51 billion ($960 million), Namshi saw sales increase 28 percent to AED1.316 billion over the same period, with the Kingdom its biggest market.

“Saudi Arabia typically contributes to over 70 percent of the total Namshi revenue,” a spokesperson said, adding that Saudi sales rose 50 percent last year.

Founded in 2011, Namshi – which means, moving forward – offers online fashion and beauty products. It sells more than 800 brands and has customers throughout the GCC in Saudi Arabia, the UAE, Kuwait, Oman, and Bahrain.

Emaar Malls, the retail arm of Dubai Emaar Properties, bought a 51 percent stake in Namshi in May 2017, for a reported $151 million. In February 2019 it purchased the remaining 49 percent from Germany’s Rocket Internet.

In a bid to benefit from its success in Saudi Arabia, the e-commerce site is expanding its physical presence in the Kingdom.

“We have been present with a local warehouse in Riyadh for over a year, and we are now moving into a dedicated, state-of-the-art warehouse in Riyadh. We are extremely bullish on Saudi Arabia and are making the investments necessary,” the spokesperson said.

Hadi Badri, chairman of Namshi, told Arab News: “Namshi’s business strategy is Saudi-first. The Kingdom is our key market, and we have a strong and improving market share and customer loyalty. The Saudi e-commerce market is attractive and local consumers are trend setters.

“Namshi is committed to continue on its growth path in Saudi by offering online shoppers the most in-demand global and local brands in fashion, beauty, and gifts, and delivering a best-in-class customer experience,” he said.

Speaking at the Retail Leaders Circle MENA Summit 2020 in Riyadh in February last year, Cyrille Fabre, partner at Bain and Co., said the e-commerce market in the Middle East and North Africa had grown 29 percent from approximately $8.5 billion in 2017 to $14.3 billion in 2019.

“Saudi Arabia is booming in terms of e-commerce and is the No. 1 market in the region in terms of growth and size,” he added.

Saudi trade minister, Majed bin Abdullah Al-Qasabi, said: “E-commerce in the Kingdom has grown significantly. We have more than SR80 billion in services and products and 45,000 shops and e-commerce platforms.”

Namshi has also announced it is expanding into Qatar and has already begun accepting pre-orders.


Up to $600m in additional tariffs on Saudi exports to the US

Updated 12 sec ago
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Up to $600m in additional tariffs on Saudi exports to the US

RIYADH: Gulf exports have become targets of US President Donald Trump’s tariffs, which he raised from 10 percent to 15 percent on all countries.

The increase comes after the US Supreme Court ruled that the legal basis Trump had used to impose earlier tariffs was unlawful.

Previously, Gulf countries were among the few that had not raised their tariffs above 10 percent, while many other countries, most notably China, had already been subject to higher tariffs. However, with this latest increase, the Gulf states will be among those affected.

According to the financial analysis unit of Al-Eqtisadiah newspaper, Gulf exports to the US in 2024 amounted to about $26.2 billion, with Saudi Arabia accounting for roughly half of that, at $12.7 billion. These exports are subject to potential additional tariffs of SR637 million ($169 million).

It is likely that tariffs on Saudi exports will grow from $1.3 billion annually to $1.9 billion, a rise of 50 percent, following Trump’s recent increase.

Customs duties on Gulf exports will also increase, from $2.6 billion annually to $3.9 billion.

In 2024, Gulf exports are distributed as follows: $7.5 billion from the UAE, $1.8 billion from Qatar, and $1.6 billion from Kuwait, as well as $1.3 billion from Oman, and finally, $1.2 billion from Bahrain.

Gulf trade with the US in 2024 reached approximately $86 billion, comprised of $26.2 billion in exports and approximately $60 billion in imports, resulting in a Gulf trade deficit of $33.5 billion.

Trump responds to Supreme Court ruling

US President Donald Trump raised the global tariffs from 10 percent to 15 percent in response to the US Supreme Court ruling that his previous tariff implementation mechanism was unlawful.

Trump said in a post on his Truth Social account today: “As President of the US, I will, effective immediately, raise the global tariffs imposed on countries that have been taking advantage of the US for decades with impunity (until I took over!) to the legally permitted and tested level of 15 percent.”

Hours after the Supreme Court ruling on Feb. 20, Trump imposed a 10 percent global tariff on foreign goods, a move aimed at maintaining his trade agenda.

Trump had expressed his displeasure with the Supreme Court’s decision to overturn the tariffs imposed by his administration, asserting that the ruling would not restrict him. He vowed to impose tariffs far exceeding those struck down by the court, indicating that he had stronger alternatives to tariffs, raising questions about his future trade strategy.

The US Supreme Court struck down Trump’s sweeping global tariffs, undermining his signature economic policy and inflicting his biggest legal defeat since returning to the White House.

By a six-three vote, the court ruled that Trump exceeded his authority by invoking the federal emergency powers law to impose his reciprocal tariffs worldwide, in addition to targeted import duties that the administration claims are intended to combat fentanyl smuggling.