Saudi desert gateway fast becoming the next tourist hotspot

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Contrary to popular belief, the desert is not totally isolated. Since ancient times the region has been home to nomadic Bedouins, while also offering a route for commercial caravans journeying from Yemen. (SPA)
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The Bedouin, with their rich social traditions and desert survival skills, are a major attraction for visitors. (SPA)
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The Bedouin, with their rich social traditions and desert survival skills, are a major attraction for visitors. (SPA)
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The Bedouin, with their rich social traditions and desert survival skills, are a major attraction for visitors. (SPA)
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The Bedouin, with their rich social traditions and desert survival skills, are a major attraction for visitors. (SPA)
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The Bedouin, with their rich social traditions and desert survival skills, are a major attraction for visitors. (SPA)
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The Bedouin, with their rich social traditions and desert survival skills, are a major attraction for visitors. (SPA)
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Updated 17 February 2021
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Saudi desert gateway fast becoming the next tourist hotspot

  • Between November and March, the area offers the promise of adventure for hikers, nature lovers

JEDDAH: The city of Najran on the edge of the Empty Quarter — one of the world’s largest sand deserts — is fast becoming Saudi Arabia’s most promising tourist destination, as visitors come in search of historical sights and tales of generations past.

Between November and March when seasonal winds ease, the desert offers the promise of adventure for hikers and nature lovers, while others prefer the relative comfort of road trips.

The vast sea of sand extends from the Al-Arid mountain range and nature reserve to Yadamah Province’s high Uruq Al-Mundafin.

Home to unique desert vegetation, the reserve is considered a sanctuary for a number of threatened desert species, such as the Arabian oryx, the Arabian red fox, the ostrich, the goitered gazelle and Arabian bustard.

Tourist guide Mohammed Al-Mustanir told Arab News that the Bedouin, with their rich social traditions and desert survival skills, are a major attraction for visitors.

“Raising camels is still their trademark, and they take care of their herds across the sandy regions from Uruq Bani Zabadah to Hamra Nathil,” he said.

According to Al-Mustanir, tourist groups visiting Najran in the past two years made the Empty Quarter and the archaeological sites of Hima wells a top priority.

“What distinguishes the Empty Quarter from other deserts is the difference of the sand dunes in terms of color, form and height,” he said.

HIGHLIGHTS

• The vast sea of sand extends from the Al-Arid mountain range and nature reserve to Yadamah Province’s high Uruq Al-Mundafin.

• Home to unique desert vegetation, the reserve is considered a sanctuary for a number of threatened desert species, such as the Arabian oryx, the Arabian red fox, the ostrich, the goitered gazelle and Arabian bustard.

• Another popular spot is the Sharurah’s Hamra Nathil, 400 km from Najran.

• Proof of its rich history can be seen through old wells found in the dunes of Al-Minkhali and Umm Al-Wahat, along with the wells of Khatma over 100 km away from Khibash Province.

Al-Mustanir’s tour kicks off 15 km from the airport at the nearest point to the Empty Quarter in Urq Bani Zabadah, where the golden dunes can rise as high as 80 meters.

Another popular spot is the Sharurah’s Hamra Nathil, 400 km from Najran. “It’s an important grazing land in the desert and is often frequented by camel owners because of its abundant grass and old wells,” he said.

Reem Al-Abdali, a project coordinator in Jeddah who visited Najran four years ago, said: “My older sister and I wanted to see the sights around the country. Najran has stayed with me the most due to the historical and archaeological sites, inscriptions on the mountains, the ancient castle and the beautiful waterfall park.” 

Al-Abdali has no doubt that Najran will flourish as a tourist destination, as people will want to explore the desert and see more of the Saudi people’s rich heritage.

“Unfortunately, we didn’t venture into the Empty Quarter, but maybe in the future,” she said. “I believe the investment in tourism will definitely attract more people not just from foreign countries but locals as well.”

Contrary to popular belief, the desert is not totally isolated. Since ancient times the region has been home to nomadic Bedouins, while also offering a route for commercial caravans journeying from Yemen.

Proof of its rich history can be seen through old wells found in the dunes of Al-Minkhali and Umm Al-Wahat, along with the wells of Khatma over 100 km away from Khibash Province.

These wells bear witness to the numerous caravans traveling from south to north. The remains of dried lakes also highlight the region’s earlier biodiversity.


Soundstorm expands Saudi Arabia’s music scene with talent programs, global collaborations 

Updated 11 December 2025
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Soundstorm expands Saudi Arabia’s music scene with talent programs, global collaborations 

  • Young people see music as industry with variety of career paths beyond performing, says general manager of MDLBEAST Foundation

RIYADH: MDLBEAST is placing sustainability and the growth of Saudi Arabia’s creative economy at the center of Soundstorm 2025, its annual music festival which is taking place until Dec. 13. 

In an exclusive interview with Arab News, Ramadan Alharatani, the CEO of MDLBEAST, said the festival was not just about entertainment, but about creating long-term economic and social value.

He said: “Soundstorm plays a major role in the creative economy by creating jobs, attracting international talent, and giving local artists real opportunities to perform on a large stage.

“We are also investing in long-term programs that support training, production, and creative development beyond the festival weekend.

“This year we are focusing more on accessibility and sustainability. We are improving transportation options, making the site easier to navigate, and introducing better systems for recycling and energy use. Inclusion is also a priority, so we are working on creating spaces and experiences that welcome all types of audiences.” 

Looking at the festival’s role in nurturing emerging talent, Alharatani said: “We are continuing to build on programs that help new talent grow.

“Through XP Music Futures, our year-round initiatives under the MDLBEAST Foundation, and partnerships with regional and international labels, we are giving young artists more access to mentorship, training, and performance opportunities. 

“We are also supporting new ideas in music tech, sound design, and creative production, so emerging talent can experiment with different forms of expression. These partnerships help us develop the next generation of artists and build a stronger presence in the region.”

Ramadan Alharatani, the CEO of MDLBEAST

This year’s edition of Soundstorm offers audiences more stages, a wider variety of genres, and increased international collaborations.

The festival layout has been redesigned to make it easier for fans to explore areas dedicated to live music, hip-hop, regional talent, and emerging artists, alongside the main stages featuring global performers.

These changes focus on the rapid growth of Saudi Arabia’s music scene, with local audiences embracing diverse genres, and international artists showing greater interest in performing in the Kingdom.

“Soundstorm has always been a place where these worlds meet, but this year that connection is stronger and more visible,” Alharatani said. 

Regarding the future and MDLBEAST’S vision, he said: “Our main priority is growth that feels sustainable and meaningful.

“We want to build more cultural experiences, support more local talent, and expand our presence globally without losing our connection to the region. In the next few years we will continue developing our festivals, expanding our live event calendar, increasing our year-round venue offerings, and investing in talent development. 

“The goal is to create long-term value for the music and entertainment scene in Saudi Arabia.”

Building on MDLBEAST’S efforts to expand the Kingdom’s creative ecosystem, Nada Alhelabi, general manager of the MDLBEAST Foundation and founder of XP Music Futures, said the foundation was creating professional pathways for emerging talent.

She said: “This year we are expanding XP’s educational and professional programs to give young people clearer pathways into the music industry. We are introducing more workshops, mentoring sessions, and hands-on training across areas such as sound engineering, event production, artist management, and creative business.

“The aim is to help young talent understand how the industry works and how they can build real careers in it. Alongside our XP Music Futures program we have nine initiatives that the MDLBEAST Foundation works on all year round to develop a sustainable music ecosystem in our region.”

Nada Alhelabi, general manager of the MDLBEAST Foundation and founder of XP Music Futures. (Supplied)

She added that the landscape of creative careers in Saudi Arabia had transformed rapidly, with more venues, festivals, and studios creating a growing demand for skilled professionals.

Alhelabi added: “Young people now see music as a real industry with a variety of career paths beyond performing. XP Music Futures provides a space where talent, executives, startups, and educators can connect, giving young creatives access to industry leaders, hands-on learning, and opportunities to network and exchange ideas.”

On the impact of key programs, Alhelabi said: “This year we saw strong progress across all three programs. Hunna continues to support the development of female talent and leaders, and several participants have already stepped into new roles across production, performance, and creative management. 

“XPERFORM (has) helped emerging artists grow their audiences and secure new performance opportunities, and a major milestone this year was our new partnership with Shahid. 

“As the region’s leading streaming platform, Shahid is now broadcasting XPERFORM, giving our artists wider visibility and bringing their stories to a much larger audience.

“Sound Futures also supported a new wave of music-tech startups, many of which are now testing or launching their ideas in the market. 

“Together, these stories show how year-round support can make a real difference and they highlight how XP is helping shape the next generation of creatives.”