Porsche in driving seat with highest Saudi sales for five years

The Porsche Cayenne accounted for almost half of the company’s sales. (File/AFP)
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Updated 11 February 2021
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Porsche in driving seat with highest Saudi sales for five years

  • Braeunl said the brand plans to open new service centers in Makkah and Madinah
  • Husselmann: 2021 “has a lot to offer,” with new models on the way

RIYADH: Samaco Automotive, the sole importer of Porsche in Saudi Arabia, reported a 29 percent rise in sales for 2020, despite coronavirus (COVID-19) travel restrictions and a trebling of value-added tax (VAT) in the Kingdom to 15 percent.
Last year’s surge in sale resulted in the highest retail figures for the importer since 2015.
“We defied all odds by increasing our retail performance by almost 30 percent and reporting our highest order intake in five years. To conclude a tough year on such a positive note is a reflection of the dedication from the entire team, and shows the commitment and faith placed in us by our customers,” Arno Husselmann, general manager of Porsche Saudi Arabia, said in a statement.
He said that 2021 “has a lot to offer,” with new models on the way and a new showroom almost completed in Riyadh.
“It is just the beginning of a comprehensive expansion plan,” he added.
The Porsche Cayenne accounted for almost half of the company’s sales, while the Macan compact SUV had 50 percent growth year-on-year and the 911 model recorded a 35 percent rise.
Manfred Braeunl, CEO of Porsche Middle East and Africa, said that as part of the brand’s expansion in Saudi Arabia, it plans to open new service centers in Makkah and Madinah, and launch several sales pop-up events across the Kingdom later in the year.


Saudi investment pipeline active as reforms advance, says Pakistan minister

Updated 19 min 33 sec ago
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Saudi investment pipeline active as reforms advance, says Pakistan minister

ALULA: Pakistan’s Finance Minister Mohammed Aurangzeb described Saudi Arabia as a “longstanding partner” and emphasized the importance of sustainable, mutually beneficial cooperation, particularly in key economic sectors.

Speaking to Arab News on the sidelines of the AlUla Conference for Emerging Market Economies, Aurangzeb said the relationship between Pakistan and Saudi Arabia remains resilient despite global geopolitical tensions.

“The Kingdom has been a longstanding partner of Pakistan for the longest time, and we are very grateful for how we have been supported through thick and thin, through rough patches and, even now that we have achieved macroeconomic stability, I think we are now well positioned for growth.”

Aurangzeb said the partnership has facilitated investment across several sectors, including minerals and mining, information technology, agriculture, and tourism. He cited an active pipeline of Saudi investments, including Wafi’s entry into Pakistan’s downstream oil and gas sector.

“The Kingdom has been very public about their appetite for the country, and the sectors are minerals and mining, IT, agriculture, tourism; and there are already investments which have come in. For example, Wafi came in (in terms of downstream oil and gas stations). There’s a very active pipeline.”

He said private sector activity is driving growth in these areas, while government-to-government cooperation is focused mainly on infrastructure development.

Acknowledging longstanding investor concerns related to bureaucracy and delays, Aurangzeb said Pakistan has made progress over the past two years through structural reforms and fiscal discipline, alongside efforts to improve the business environment.

“The last two years we have worked very hard in terms of structural reforms, in terms of what I call getting the basic hygiene right, in terms of the fiscal situation, the current economic situation (…) in terms of all those areas of getting the basic hygiene in a good place.”

Aurangzeb highlighted mining and refining as key areas of engagement, including discussions around the Reko Diq project, while stressing that talks with Saudi investors extend beyond individual ventures.

“From my perspective, it’s not just about one mine, the discussions will continue with the Saudi investors on a number of these areas.”

He also pointed to growing cooperation in the IT sector, particularly in artificial intelligence, noting that several Pakistani tech firms are already in discussions with Saudi counterparts or have established offices in the Kingdom.

Referring to recent talks with Saudi Minister of Economy and Planning Faisal Alibrahim, Aurangzeb said Pakistan’s large freelance workforce presents opportunities for deeper collaboration, provided skills development keeps pace with demand.

“I was just with (Saudi) minister of economy and planning, and he was specifically referring to the Pakistani tech talent, and he is absolutely right. We have the third-largest freelancer population in the world, and what we need to do is to ensure that we upscale, rescale, upgrade them.”

Aurangzeb also cited opportunities to benefit from Saudi Arabia’s experience in the energy sector and noted continued cooperation in defense production.

Looking ahead, he said Pakistan aims to recalibrate its relationship with Saudi Arabia toward trade and investment rather than reliance on aid.

“Our prime minister has been very clear that we want to move this entire discussion as we go forward from aid and support to trade and investment.”