PIF’s Noon.com targets millions of online shoppers as part of annual sales push

1 / 3
Noon is gearing up to attract millions of new shoppers as part of its annual “Yellow Friday” sales push. (Noon.com)
2 / 3
Noon is gearing up to attract millions of new shoppers as part of its annual “Yellow Friday” sales push. (Noon.com)
3 / 3
Huseyin Erol, chief strategy officer at noon.com. (Noon.com)
Short Url
Updated 22 November 2020
Follow

PIF’s Noon.com targets millions of online shoppers as part of annual sales push

  • Kingdom is seeing a shift in consumer spending online as a result of COVID-19
  • Yellow Friday will run this year from Monday, Nov. 23 and run until midnight on Saturday, Nov. 29

DUBAI: Noon, an online shopping platform backed by Saudi Arabia’s sovereign fund Public Investment Fund (PIF) and Dubai businessman Mohamed Alabbar, is gearing up to attract millions of new shoppers as part of its annual “Yellow Friday” sales push.
A new initiative that started in 2018, Yellow Friday will run this year from Monday, Nov. 23 and run until midnight on Saturday, Nov. 29, offering up to 70 percent discounts on a range of items, from technology and gadgets to clothes, beauty products and accessories.
Noon set a target in 2019 of attracting 25 million unique shoppers during the marketing drive. “Last year’s Yellow Friday sale surpassed even our own expectations,” Huseyin Erol, chief strategy officer at Noon, told Arab News, without giving exact figures.
During a Noon presentation last year in Dubai to regional sellers, the platform reported that during the Yellow Friday sales push its weekly revenue increased eight-fold, the average customer conversion rate on the portal and app doubled, the number of items purchased per basket rose 50 percent and the amount of average time shoppers spent on the site increased threefold.
“This year’s Yellow Friday is going to be the biggest yet and we can’t wait to welcome more customers than ever before,” Erol said.


With the onset of the coronavirus disease (COVID-19), more Saudi consumers and retailers are embracing online shopping. Earlier this month, a survey compiled by consultancy firm Podean found that half of the Kingdom’s consumers shop online at least every week, 24 percent of those surveyed shop online two to three times a week and 11 percent purchase items on a daily basis.
“The pandemic rapidly accelerated the already fast growing adoption of online shopping in Saudi Arabia, with consumers that were slow to adopt e-commerce as a way to buy goods forced to embrace this channel while under lockdown,” said Mark Power, CEO of Podean. “We are now seeing brands that were prepared for this rapid shift in consumer behavior reaping the rewards.”
Erol pointed out that the Noon platform was developed to help local small businesses to expand online: “As the homegrown digital marketplace, we’re invested in giving local businesses a platform to compete in a global retail event, right here in the region… We are very grateful for the love and support given to us by retail partners, who trust us with their businesses, and customers, who continued to trust us with their orders. We’re hopeful that 2021 will be increasingly positive compared to earlier this year.”
Last year, technology accessories – particularly AirPods – were the biggest draw for shoppers, just ahead of beauty and fitness products.
Noon has nearly 10,000 yellow vans on the roads around the region. As part of precautions to combat the spread of COVID-19, the platform offers a 100 percent contactless service, facilities are frequently sanitized and all delivery personnel undergo regular temperature checks.
Noon was launched in the UAE and Saudi Arabia in December 2017 and in Egypt in February last year. With an initial investment of $1 billion and working from headquarters in Riyadh, Noon said in 2016 that it aims to expand online sales in the region from 2 percent of the total retail market ($3 billion), to 15 percent ($70 billion) within a decade.


AI’s shift toward proactive healthcare

Updated 05 February 2026
Follow

AI’s shift toward proactive healthcare

  • Experts reveal how AI is reducing burnout and streamlining workflows

JEDDAH: Artificial intelligence is increasingly moving from the margins of healthcare innovation into its operational core. Rather than replacing clinicians, AI is being deployed to address persistent challenges across health systems, from administrative overload and staff burnout to fragmented data and inefficient patient flow.

Speaking to Arab News, Abbes Seqqat, chief executive officer of Rain Stella Technologies, and Eric Turkington, chief product officer, discussed how AI is already transforming healthcare delivery — and why its impact is most meaningful when embedded directly into clinical workflows rather than treated as a standalone tool.

Seqqat describes AI’s role as accelerating a structural shift in healthcare delivery. “AI is accelerating the shift in healthcare from reactive to proactive care, because AI fundamentally helps detect, analyze and predict,” he said, noting that many health systems lack the resources to perform these tasks at scale.

Abbes Seqqat, chief executive officer of Rain Stella Technologies. (RST photo)

While AI use cases in healthcare are broad, Seqqat emphasized that the most effective applications today focus on operational and clinical fundamentals, including reducing administrative burden, identifying patient risks earlier, and capturing clinical data more reliably and in real time.

RST’s portfolio reflects this approach, spanning surgical data capture and workflow automation, cloud-based electronic medical records, and health information exchange. Across these systems, the common goal is improving data quality and usability so clinicians can spend less time managing information and more time delivering care.

According to Turkington, RST’s systems rely on a mix of established and emerging AI technologies.

RST's Equinox offers a streamlined workflow, minimizing redundant data entry, and also allows for seamless integration with other systems. (RST images)

“Across the portfolio, we are using a wide range of AI and predictive technologies, from voice technology to reliably capture clinician inputs, to large language models that analyze and act on collected data,” he said.

A key focus has been adapting AI to regional and clinical realities. Voice models, for example, have been trained on UAE and GCC accents and grounded in medical terminology to improve accuracy in real-world settings. RST also uses retrieval-augmented generation and multi-agent AI architectures, allowing different AI components to perform specialized tasks such as classifying surgical notes, identifying unusual events, or assisting with billing and coding, Turkington explained.

DID YOU KNOW?

• AI can detect, analyze, and predict patient risks faster than traditional methods.

• Systems like Equinox use voice input and predictive analytics to actively support clinical decisions.

• AI assistants provide real-time updates, automate documentation, and improve coordination in operating theaters.

One of the central concerns around AI adoption is whether it adds complexity to already demanding clinical roles. Seqqat argues the opposite should be the goal.
“For nurses and frontline staff, AI’s greatest contribution is removing the invisible administrative friction that leads to burnout,” Seqqat said.

In operating theaters, AI systems can replace manual coordination methods such as phone calls and whiteboards by providing real-time situational awareness. By automating updates, anticipating delays, and serving as an on-demand clinical notepad, AI reduces cognitive load and allows staff to remain focused on patient care, he explained.

RST’s voice-enabled assistant, Orva, is designed specifically for perioperative environments.

Orva captures live updates through voice input, enabling it to surface delays, flag bottlenecks, and prompt coordination between departments. (RST photo)

Turkington said it enables hands-free documentation and coordination, helping surgical teams manage schedules and resources more effectively.

By capturing live updates through voice input, Orva can surface delays, flag bottlenecks, and prompt coordination between departments. It also assists with documentation and coding, reducing errors and supporting more accurate reimbursement— an area where incomplete records often create downstream challenges.

Electronic medical records remain central to healthcare delivery, but Turkington noted that AI can move them beyond passive data repositories.

Eric Turkington, chief product officer of Rain Stella Technologies. (RST photo)

“We designed Equinox as an EMR that enables you to spend less time with the software and more time with patients,” Turkington said.

Through voice input, automated documentation from visual annotations, and AI-generated pre-visit summaries, the system can actively support clinicians rather than slow them down. Predictive analytics, such as identifying no-show risks or highlighting care gaps, further shift EMRs toward decision-support tools rather than administrative obligations.

Both executives stressed that AI’s effectiveness depends heavily on data access and quality. Seqqat pointed to interoperability as a prerequisite rather than an afterthought.
“AI is only as powerful as the data it can access,” he said, adding that fragmented records limit both clinical insight and system-wide learning.

Health information exchanges, such as RST’s Constellation platform, enable patient data to be viewed longitudinally across providers. AI can then assist with patient identity matching and population-level analysis, allowing trends and risks to be identified across large datasets.

Turkington shared an example from an operating theatre where AI helped prevent cascading delays. When a surgical case ran late, a nurse verbally updated Orva that the patient was ready to exit. The system alerted the recovery unit, analyzed schedule conflicts, and prompted management to reassign staff before delays affected subsequent procedures.

Opinion

This section contains relevant reference points, placed in (Opinion field)

By tagging the cause of the delay and feeding that data into predictive models, the system helped prevent similar issues in the future — without additional manual coordination.

According to Seqqat, the primary returns from AI adoption come from combining efficiency with financial accuracy. Streamlined workflows allow providers to treat more patients without compromising care, while improved documentation reduces revenue leakage.

Looking ahead, Seqqat sees AI becoming central to Saudi Arabia’s healthcare transformation. He described its role as advancing smart hospitals, predictive patient flow, and precision medicine aligned with Vision 2030 goals.
“The role of AI in Saudi Arabia’s healthcare sector is evolving from a supporting technology to a foundational pillar of the Kingdom’s Vision 2030 transformation. Over the next few years, we expect to see AI move into the realm of smart hospitals, where predictive analytics optimize patient flow and AI-driven precision medicine leverages the Saudi Genome Program to provide hyper-personalized care. By unifying national health data and automating complex administrative workflows, AI will enable a more proactive, value-based healthcare model that improves patient outcomes and operational efficiency across the country.”