UNWTO’s Basmah Al-Mayman is helping open up the Middle East to the world

With almost 19 years’ experience in the tourism industry, Basmah Al-Mayman is a pioneer in her field and the first Gulf Arab national to represent the UN World Tourism Organization (UNWTO) at a regional level. (Supplied)
Short Url
Updated 25 October 2020
Follow

UNWTO’s Basmah Al-Mayman is helping open up the Middle East to the world

  • Tourism will emerge stronger than ever from the pandemic slump, says UNWTO Middle East Director Basmah Al-Mayman
  • Investments worth $810 billion form part of ambitious plan to transform Saudi Arabia into a major leisure tourism destination

RIYADH: With almost 19 years’ experience in the tourism industry, Basmah Al-Mayman is a pioneer in her field. The first Gulf Arab national to represent the UN World Tourism Organization (UNWTO) at a regional level looks to the sector’s future in the Middle East with optimism.

The UNWTO’s plan to open a regional office in Riyadh — the first outside its global headquarters in Spain — shows there is growing recognition of the MENA region’s potential in this lucrative sector, Al-Mayman told Arab News in an exclusive interview.

“Choosing Saudi Arabia for the regional office was a good decision — right beside the largest tourism projects in the world, which are coming up in Saudi Arabia,” she said, referring no doubt to AlUla, Diriyah, Qiddiya, Amaala, the Red Sea Project and NEOM smart city among other developments.

 

“This is definitely an indicator of how high Saudi Arabia’s profile has risen in the UNWTO, besides reflecting the development of tourism as part of the Kingdom’s economic diversification plan.

“Tourism’s presence in the Vision 2030 agenda and the economic transformation plans reflects the Kingdom’s growing presence in world tourism.”

Investments worth $810 billion are expected to transform Saudi Arabia over the next decade into one of the biggest leisure tourism markets in the world, with the Kingdom’s Public Investment Fund and Saudi Tourism Authority (STA) leading the charge.




Basmah Al-Mayman with the Saudi ambassador to Spain in Madrid on Saudi National Day in 2019. (Supplied)

Religious visitation will also continue to attract millions of pilgrims to Saudi Arabia each year for the Hajj and Umrah — which together add an estimated $12 billion to the Kingdom’s GDP per year.

The sector’s potential was aptly demonstrated by a surge in domestic tourism during the summer months of 2020, when coronavirus measures caused a steep decline in foreign travel. Domestic travel increased 31 percent this year compared with the previous 12 months, and local flights had to be augmented to cope with the demand.

As a result, the Kingdom’s hidden gems, like the island-dotted Umluj coast, the southern mountains of Abha and the scenic province of Asir, known for its breathtaking scenery and its year-round cool climate, are now squarely back on the tourist map.




Basmah Al-Mayman with the UNWTO Secretary General during his last visit to Aseer. (Supplied)

From her base in the Spanish capital Madrid, where she has served as Middle East regional director since 2018, Al-Mayman has devoted her entire career to developing the tourism industry — long before Saudi Arabia began opening up to the world.

“Saudi tourism and I both started out together,” she said. “I was very young when I joined the Saudi Commission for Tourism (SCTH) when it first started. There wasn’t an official structure for the organization nor was there an industry.” Given that there were very few women in the Saudi tourism industry back then (“actually less than five”), Al-Mayman says she is pleased with the turn it has since taken.

During her time at the SCTH, where she served on the board of directors, Al-Mayman fought hard to get Saudi Arabia’s precious historical architecture, including the awe-inspiring ruins of AlUla and Diriyah, registered as UNESCO World Heritage sites. She recalled these early struggles during a recent meeting of the G20 tourism ministers.

 

“Having these sites on the G20 table, for me personally, made me realize how far we have come and what we have been through in this industry,” she said.

Al-Mayman embodies much of the spirit that is driving the social changes sweeping Saudi society, including the empowerment of women. She is especially grateful to her mother for supporting her education and helping her realize her full potential.

THENUMBER

$12 billion

Religious visitation’s contribution to KSA GDP per year.

“Ever since I was a child my mom encouraged me to read and she was — God bless her soul — a very good reader and she encouraged me to be my best,” she said. “I am the only daughter in the family, but I was not raised as a girl. I was raised the same way my brothers were.”

Alluding to the oft-quoted words of Crown Prince Mohammed bin Salman at the Future Investment Initiative conference in Oct. 2018. — “The Middle East will be the new Europe” — Al-Mayman said: “This is a regional ambition. I am just quoting the leader behind it. It is true. We can see it happening. Even now, during the COVID-19 pandemic, our region is less affected and vulnerable for many reasons.”

 

Al-Mayman’s success saw her ranked 13th in Forbes Middle East’s 2020 “power list” of 100 businesswomen who are at the top of their game. She was also the only woman included representing tourism in the Arab world. But, as she pointed out, strong women are nothing new in the region.

“If we are speaking of this land, which is today known as Saudi Arabia, in Makkah we have Sayidah Khadijah (the prophet’s wife), who had a major role in her society and local economy in Makkah,” she said.

“If we go to modern history, when the Kingdom started, Princess Nourah bint Abdulrahman, the founder’s sister, played a major role in national relations. She represented the founder in many situations, where she would receive international women’s delegations coming for Hajj or other reasons.

“Also, we have so many great women in the fields of education and medicine. Saudi women never stopped working, never stopped contributing to their society, and never stopped contributing to their economy. I am just wondering why some countries think the role of Saudi women only started now.”




Basmah Al-Mayman with the King of Spain during the last edition of FITUR in Madrid in January 2020. (Supplied)

As for the Middle East’s tourism industry, Al-Mayman is confident even better days lie ahead. “I am very optimistic about the region,” she said. “Many of its countries are moving forward in tourism, moving forward in creating more decent job opportunities for both men and women and for the youth in general.”

Saudi Arabia introduced its new e-visa program in Sept. 2019 to help attract foreign tourists, but was forced to suspend the service with the onset of the pandemic. It will resume issuing tourist visas as early as Jan. 2021, Ahmed Al-Khateeb, the Saudi tourism minister, told Bloomberg last month — maybe even sooner if a vaccine for COVID-19 is found.

Al-Mayman is convinced tourism will bounce back much faster from the blow of coronavirus in the Gulf than in European and other advanced economies. “We are taking this pandemic seriously,” she said. “Therefore, the damage and loss are lower compared to bigger regions because we have much smaller populations and most of the countries in the region also have strong economies.”

Al-Mayman believes it is the responsibility of these wealthier Gulf nations to contribute their skills and knowhow to promote international development. “I am very ambitious and want to see more Arabs and GCC officials have more leading positions within the UN specialized agencies. We are one world, and we serve and help each other,” she said.

“It’s not enough to be a financial contributor. We also have people with talents and good skills who can also help the other regions in this world to make the planet a better place.”

------------------

Twitter: @NoorNugali


At least 30 killed in Israeli strike on school, Gaza health officials say

Updated 6 min 1 sec ago
Follow

At least 30 killed in Israeli strike on school, Gaza health officials say

  • Deir Al-Balah is one of the areas most populated with displaced families, and said over 100 others were wounded

GAZA: At least 30 Palestinians were killed in an Israeli strike on a school in Deir al Balah in central Gaza, Palestinian health officials said, and the Israeli military said it had struck a Hamas command centre.
The Gaza health ministry and the Hamas-run government media office gave the toll for those killed in the strike on the school in Deir Al-Balah, one of the areas most populated with displaced families, and said over 100 others were wounded.
The Israeli military said in a statement it had targeted a "Hamas command and control center inside the Khadija school compound in central Gaza".
The statement said the school was being used to launch attacks against troops and as a weapons cache and that it warned civilians before the strike.
At Al-Aqsa Hospital in Deir Al-Balah, ambulances raced wounded Palestinians into the medical facility. Some of the wounded also arrived on foot, with their clothes stained with blood.
In previous such strikes that have hit civilian infrastructure, Israel's military has blamed the militant Islamist group Hamas for putting civilians in harm's way, accusing it of operating within densely populated neighbourhoods, schools and hospitals as cover. Hamas denies this.
Earlier on Saturday, Palestinian official media said that at least 14 Palestinians were killed by Israeli attacks since dawn in the southern city of Khan Younis and that their bodies were brought to Nasser Medical Complex.
The Israeli military told Palestinians to temporarily evacuate southern neighborhoods of Khan Younis so it could "forcefully operate" there, telling them to relocate to a humanitarian area in Al-Mawasi, a military statement said.
The military said its calls to evacuate were communicated to the population via several mediums in order to mitigate danger to civilians.
In Al-Bureij refugee camp, five Palestinians were killed earlier in an Israeli air strike on a house, while four others were killed in another strike on a house in Rafah, near the border with Egypt, medics said.
U.N. and humanitarian officials accuse Israel of using disproportionate force in the war and of failing to ensure civilians have safe places to go, which it denies.
On Friday the military said troops battled Palestinian fighters in Khan Younis, and destroyed tunnels and other infrastructure, as they sought to suppress small militant units that have continued to hit troops with mortar fire.
The fighting, more than nine months after the start of Israel's invasion of Gaza following the Hamas-led Oct. 7 attack, underlined the difficulty the Israeli Defence Forces (IDF) has in eliminating fighters of the group amid continued resistance.
On Friday the military said troops battled Palestinian fighters in Khan Younis, and destroyed tunnels and other infrastructure, as they sought to suppress small militant units that have continued to hit troops with mortar fire.
More than 39,000 Palestinians have been killed by Israeli strikes in the enclave, according to Gaza health authorities, who do not distinguish between fighters and non-combatants.
Israeli officials estimate that some 14,000 fighters from militant groups including Hamas and Islamic Jihad have been killed or taken prisoner, out of a force they estimated to number more than 25,000 at the start of the war.
Around 1,200 people were killed and 250 were taken hostage in the Oct. 7 raid on southern Israel, according to Israeli tallies.


Israel orders the evacuation of an area designated as a humanitarian zone in Gaza

Updated 27 July 2024
Follow

Israel orders the evacuation of an area designated as a humanitarian zone in Gaza

  • The war in Gaza has killed more than 39,100 Palestinians, according to the territory’s Health Ministry

KHAN YOUNIS: Israel’s military ordered the evacuation Saturday of a crowded part of Gaza designated as a humanitarian zone, saying it is planning an operation against Hamas militants in Khan Younis, including parts of Muwasi, a makeshift tent camp where thousands are seeking refuge.
The order comes in response to rocket fire that Israel says originates from the area. It’s the second evacuation issued in a week in an area designated for Palestinians fleeing other parts of Gaza. Many Palestinians have been uprooted multiple times in search of safety during Israel’s punishing air and ground campaign.
On Monday, after the evacuation order, multiple Israeli airstrikes hit around Khan Younis, killing at least 70 people, according to Gaza’s Health Ministry, citing figures from Nasser Hospital.
The area is part of a 60-square-kilometer (roughly 20-square-mile) “humanitarian zone” to which Israel has been telling Palestinians to flee to throughout the war. Much of the area is blanketed with tent camps that lack sanitation and medical facilities and have limited access to aid, United Nations and humanitarian groups say. About 1.8 million Palestinians are sheltering there, according to Israel’s estimates. That’s more than half Gaza’s pre-war population of 2.3 million.
The war in Gaza has killed more than 39,100 Palestinians, according to the territory’s Health Ministry, which doesn’t distinguish between combatants and civilians in its count. The UN estimated in February that some 17,000 children in the territory are now unaccompanied, and the number is likely to have grown since.
The war began with an assault by Hamas militants on southern Israel on Oct. 7 that killed 1,200 people, most of them civilians, and took about 250 hostages. About 115 are still in Gaza, about a third of them believed to be dead, according to Israeli authorities.


WHO sends over 1 mln polio vaccines to Gaza to protect children

Updated 27 July 2024
Follow

WHO sends over 1 mln polio vaccines to Gaza to protect children

  • Israel’s military said it would start offering the vaccine to soldiers in the Gaza Strip after remnants of the virus were found in test samples
  • Besides polio, the UN has reported an increase in cases of Hepatitis A, dysentery and gastroenteritis as sanitary conditions deteriorate in Gaza

GENEVA: The World Health Organization is sending more than one million polio vaccines to Gaza to be administered over the coming weeks to prevent children being infected after the virus was detected in sewage samples, its chief said on Friday.
“While no cases of polio have been recorded yet, without immediate action, it is just a matter of time before it reaches the thousands of children who have been left unprotected,” Director-General Tedros Adhanom Ghebreyesus said in an opinion piece in Britain’s The Guardian newspaper.
He wrote that children under five were most at risk from the viral disease, and especially infants under two since normal vaccination campaigns have been disrupted by more than nine months of conflict.
Poliomyelitis, which is spread mainly through the fecal-oral route, is a highly infectious virus that can invade the nervous system and cause paralysis. Cases of polio have declined by 99 percent worldwide since 1988 thanks to mass vaccination campaigns and efforts continue to eradicate it completely.
Israel’s military said on Sunday it would start offering the polio vaccine to soldiers serving in the Gaza Strip after remnants of the virus were found in test samples in the enclave.
Besides polio, the UN reported last week a widespread increase in cases of Hepatitis A, dysentery and gastroenteritis as sanitary conditions deteriorate in Gaza, with sewage spilling into the streets near some camps for displaced people.


How climate change is exacerbating food insecurity, with dangerous consequences for import-reliant Middle East

Updated 27 July 2024
Follow

How climate change is exacerbating food insecurity, with dangerous consequences for import-reliant Middle East

  • UN report show nations are falling well short of achieving the Sustainable Development Goal of eliminating hunger by 2030
  • FAO expert warns that climate shocks could lead to more conflict in the region over limited access to water and resources

RIYADH: Global food insecurity is far worse than previously thought. That is the conclusion of the State of Food Security and Nutrition in the World 2024 report published this week by a coalition of UN entities, which found that efforts to tackle undernourishment had suffered serious setbacks.

As countries across the world fall significantly short of achieving the second UN Sustainable Development Goal of “zero hunger” by 2030, the report notes that climate change is increasingly recognized as a pivotal factor exacerbating hunger and food insecurity.

As a major food importer, the Middle East and North Africa region is considered especially vulnerable to climate-induced crop failures in source nations and the resulting imposition of protectionist tariffs and fluctuations in commodity prices.

“Climate change is a driver of food insecurity for the Middle East, where both the global shock and the local shock matter,” David Laborde, director of the Agrifood Economics and Policy Division at the Food and Agriculture Organization of the UN, told Arab News.

“Now, especially for the Middle East, I think that the global angle is important because the Middle East is importing a lot of food. Even if you don’t have a (climate) shock at home, if you don’t have a drought or flood at home — if it’s happened in Pakistan, if it’s happened in India, if it’s happened in Canada — the Middle East will feel it.”

Opinion

This section contains relevant reference points, placed in (Opinion field)

The State of Food Security and Nutrition in the World report has been compiled annually since 1999 by FAO, the International Fund for Agricultural Development, the UN Children’s Fund, the World Food Programme, and the World Health Organization to monitor global progress toward ending hunger. 

During a recent event at the UN headquarters in New York, the report’s authors emphasized the urgent need for creative and fair solutions to address the financial shortfall for helping those nations experiencing severe hunger and malnutrition made worse by climate change. 

In addition to climate change, the report found that factors like conflict and economic downturns are becoming increasingly frequent and severe, impacting the affordability of a healthy diet, unhealthy food environments, and inequality.

In this photo taken on July 2, 2022, Iraqi farmer Bapir Kalkani inspects his wheat farm in the Rania district near the Dukan reservoir, northwest of Iraq's northeastern city of Sulaimaniyah, which has been experiencing bouts of drought due to a mix of factors including lower rainfall and diversion of inflowing rivers from Iran. (AFP)

Indeed, food insecurity and malnutrition are intensifying due to persistent food price inflation, which has undermined economic progress globally. 

“There is also an indirect effect that we should not neglect — how climate shock interacts with conflict,” said Laborde.

In North Africa, for example, negative climate shocks can lead to more conflict, “either because people start to compete for natural resources, access to water, or just because you may also have some people in your area that have nothing else to do,” he said.

“There are no jobs, they cannot work on their farm, and so they can join insurgencies or other elements.”

DID YOUKNOW?

Up to 757 million people endured hunger in 2023 — the equivalent of one in 11 worldwide and one in five in Africa.

Global prevalence of food insecurity has remained unchanged for three consecutive years, despite progress in Latin America.

There has been some improvement in the global prevalence of stunting and wasting among children under five.

In late 2021, G20 countries pledged to take $100 billion worth of unused Special Drawing Rights, held in the central banks of high-income countries and allocate them to middle- and low-income countries.

Since then, however, this pledged amount has fallen $13 billion short, with those countries with the worst economic conditions receiving less than 1 percent of this support. 

Protesters set out empty plates to protest hunger aimed at G20 finance ministers gathered in Rio de Janeiro, Brazil, on July 25, 2024. (AP/Pool)

Saudi Arabia is one of the countries that has exceeded its 20 percent pledge, alongside Australia, Canada, China, France, and Japan, while others have failed to reach 10 percent or have ceased engagement altogether.

“Saudi Arabia is a very large state in the Middle East, so what they do is important, but also they have a financial capacity that many other countries don’t,” said Laborde.

“It can be through their SDRs. It can also be through their sovereign fund because where you invest matters and how you invest matters to make the world more sustainable. So, I will say yes, prioritizing investment in low- and middle-income countries on food and security and nutrition-related programs can be important.

Saudi Arabia does produce wheat but on a limited scale. (SPA/File photo)

Although the prevalence of undernourishment in Saudi Arabia has fallen in recent years, the report shows that the rate of stunting in children has actually increased by 1.4 percent in the past 10 years.

There has also been an increase in the rates of overweight children, obesity, and anemia in women as the population continues to grow. In this sense, it is not so much a lack of food but a dearth of healthy eating habits.

“Saudi Arabia is a good example where I would say traditional hunger and the lack of food … become less and less a problem, but other forms of malnutrition become actually what is important,” said Laborde. 

In 2023, some 2.33 billion people worldwide faced moderate or severe food insecurity, and one in 11 people faced hunger, made worse by various factors such as economic decline and climate change.

The affordability of healthy diets is also a critical issue, particularly in low-income countries where more than 71 percent of the population cannot afford adequate nutrition.

In countries like Saudi Arabia where overeating is a rising issue, Laborde suggests that proper investment in nutrition and health education as well as policy adaptation may be the way to go. 

While the Kingdom continues to extend support to countries in crisis, including Palestine, Sudan, and Yemen, through its humanitarian arm KSrelief, these states continue to grapple with dire conditions. Gaza in particular has suffered as a result of the war with Israel.

A shipment of food aid from Saudi Arabia is loaded on board a cargo vessel at the Jeddah Islamic Port to be delivered to Port Said in Egypt for Palestinians in Gaza. (KSrelief photo)

“Even before the beginning of the conflict, especially at the end of last year, the situation in Palestine was complicated, both in terms of agricultural system (and) density of population. There was already a problem of malnutrition,” said Laborde.

“Now, something that is true everywhere, in Sudan, in Yemen, in Palestine, when you start to add conflict and military operations, the population suffers a lot because you can actually destroy production. You destroy access to water. But people also cannot go to the grocery shop when the truck or the ship bringing food is disrupted.”

While Palestine and Sudan are the extreme cases, there are still approximately 733 million people worldwide facing hunger, marking a continuation of the high levels observed over the past three years. 

“On the ground, we work with the World Food Programme (and) with other organizations, aimed at bringing food to the people in need in Palestine,” Laborde said of FAO’s work. “Before the conflict and after, we will also be working on rebuilding things that need to be rebuilt. But without peace, there are limited things we can do.”

FAO helps food-insecure nations by bringing better seeds, animals, technologies, and irrigation solutions to develop production systems, while also working to protect livestock from pests and disease by providing veterinary services and creating incentives for countries to adopt better policies.

The report’s projections for 2030 suggest that around 582 million people will continue to suffer from chronic undernourishment, half of them in Africa. This mirrors levels observed in 2015 when the SDGs were adopted, indicating a plateau in progress.

Graphic showing progress on the United Nation's 17 sustainable development goals since the baseline of 2015. (AFP)

The report emphasizes the need to create better systems of financial distribution as per this year’s theme: “Financing to end hunger, food insecurity and all forms of malnutrition.”

“In 2022, there were a lot of headlines about global hunger, but today, this has more or less disappeared when the numbers and the people that are hungry have not disappeared,” said Laborde, referring to the detrimental impact of the war in Ukraine on world food prices.

“We have to say that we are not delivering on the promises that policymakers have made. The world today produces enough food, so it’s much more about how we distribute it, how we give access. It’s a man-made problem, and so it should be a man-made solution.”
 

 


Khan Yunis fighting displaces 180,000 Gazans in four days: UN

Updated 27 July 2024
Follow

Khan Yunis fighting displaces 180,000 Gazans in four days: UN

  • Israel has killed at least 39,175 Palestinians in Gaza, according to the Hamas-run territory’s health ministry

KHAN YUNIS, Palestinian Territories: More than 180,000 Palestinians have fled fierce fighting around the southern Gaza city of Khan Yunis in four days, the United Nations said Friday, after an Israeli operation to extract captives’ bodies from the area.
Recent “intensified hostilities” in the Khan Yunis area, more than nine months into the Israel-Hamas war, have fueled “new waves of internal displacement across Gaza,” said the UN humanitarian agency, OCHA.
It said “about 182,000 people” have been displaced from central and eastern Khan Yunis between Monday and Thursday, and hundreds are “stranded in eastern Khan Yunis.”
The Israeli military on Monday ordered the evacuation of parts of the southern city, announcing its forces would “forcefully operate” there, including in an area previously declared a safe humanitarian zone.
On Wednesday, Israel said five bodies of captives seized during Hamas’s October 7 attack that triggered the war had been recovered from the area.
Israel’s military said on Friday that its forces had “eliminated approximately 100 terrorists” in the city this week.
Israel’s military chief, Lt. Gen. Herzi Halevi said the captives’ bodies were pulled from underground tunnels and walls in “a hidden place.”
Troops “were near those fallen bodies in the past, we did not know how to reach them” until this week, Halevi said in a statement.
Witnesses and rescuers said heavy battles continued around eastern Khan Yunis on Friday. The Nasser Hospital said 26 bodies were brought to the medical site.
The October 7 attack on southern Israel resulted in the deaths of 1,197 people, most of them civilians, according to an AFP tally based on official Israeli figures.
Out of 251 people taken hostage that day, 111 are still held in the Gaza Strip, including 39 the military says are dead.
Israel’s retaliatory offensive against Hamas has killed at least 39,175 Palestinians in Gaza, according to the Hamas-run territory’s health ministry.
According to UN figures, the vast majority of Gaza’s 2.4 million people have been displaced at least once by the fighting.