Eddy furthers expansion in Kingdom with new Jeddah outlet

Eddy’s 15th outlet in the Kingdom was inaugurated by Ammar Naghi.
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Updated 22 October 2020
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Eddy furthers expansion in Kingdom with new Jeddah outlet

Eddy, a one-stop shop for furniture, home appliances, and electronics, and a subsidiary of Yousuf Mohamed Naghi Group, has announced the opening of its latest showroom in Jeddah.

Eddy’s 15th outlet in the Kingdom was inaugurated by Ammar Naghi, chairman of Yousuf Mohamed Naghi Group. Highlighting the flagship showroom’s strategic location on the bustling Prince Sultan Road, Naghi said: “The showroom was set up with unique exterior and interior intelligent design features, which were carefully planned to create an enjoyable and flexible shopping experience, featuring a rich variety of products under
one roof.”

Kareem El-Dahabi, group CEO, said: “We are proud to open the 15th showroom, continuing our approach to satisfying our customers. Since Eddy’s launch in 2013, we succeeded in creating a distinguished household name, gaining the confidence of our customers across the Kingdom, which is the main driver of our continued expansion to reach a larger segment of customers.”

Salah El-Sagha, executive director of Eddy, said: “The philosophy of Eddy’s showrooms is based on creating a rich shopping experience for our customers, offering a variety of European furniture brands and designs for bedrooms, living rooms, dining rooms, children’s furniture, and home office furnishings. Also, the showrooms offer a selective variety of home and kitchen accessories, as well as a collection of dining and table linens, accessories and utensils. 

“On the other hand, Eddy continues offering its wide range of home electronics and appliances, such as TVs, sound systems, gaming consoles, washing machines, refrigerators, stoves, and more. Moreover, we upgraded our offerings of consumer electronics, such as smartphones, laptops, tablets, and the likes, to offer our customers the latest in technology. All of these products are offered with Eddy’s excellent maintenance programs carried out by our after-sales and maintenance experts who enjoy extensive knowledge in their specialty.”

El-Sagha said Eddy’s top management is focused on supporting the after-sales and maintenance teams that deal with product warranty, home delivery, and home maintenance, to ensure the highest quality of customer service.

“At Eddy, we are constantly working toward enhancing our concept, which is based on making the shopping experience in our showrooms more flexible, enjoyable and easy, and to fulfill our customers’ trust by ensuring that they find their needs at reasonable prices and in the highest quality,” he added.


iCAUR V27 Saudi media test drive ignites excitement, conquering the Edge of the World!

Updated 29 January 2026
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iCAUR V27 Saudi media test drive ignites excitement, conquering the Edge of the World!

iCAUR held a V27 media test drive event in Riyadh on Jan. 22. 

Twelve local journalists and KOLs took four V27s to Saudi Arabia's famous natural landmark, the Edge of the World. 

They got a hands-on experience of the Boxy Styled SUV’s classic style and advanced technology on challenging real-world roads.

In the morning, journalists and KOLs gathered in downtown Riyadh. 

Through product briefings and interactive sessions, guests got an up-close look at the V27’s core technologies and design philosophy while enjoying a relaxed brunch, introducing iCAUR in detail. 

Afterward, the test drive convoy left the city and drove roughly 200 km northwest to the Edge of the World. 

During the drive, participants praised the V27’s smooth and quiet ride. 

They also appreciated the 15.4-inch 3K HD touchscreen and the smart infotainment system powered by the 8155 chip. 

Voice control for navigation, climate, and music was also highly appreciated.

The test drive destination, the Edge of the World, is located north of the Tuwaik Mountains, which stretches upto 1,000 km. 

It is a steep cliff with a drop of about 300 meters and is one of Saudi Arabia’s most iconic natural wonders. 

The nearly two-hour journey passes vast plains with almost no signal and few clear road signs. The desert is full of faint tire tracks and gullies eroded by rain.

In this environment, the V27’s power and off-road capability are fully showcased. 

As iCAUR’s first mass-production model equipped with Golden REEV (Range-Extended Electric Vehicle), the V27 uses a 1.5T engine dedicated to range extension, with a thermal efficiency of 45.79% and the ability to generate 3.71kWh per liter of fuel. 

This gives the V27 a combined range of over 1,000km, allowing it to handle long distances even in deserts and rugged terrains with limited refueling options. 

The front and rear dual motors deliver a combined 455hp, enabling 0–100km/h acceleration in around 5 seconds, providing consistent and strong power on complex roads. 

Tuned by the world-class Prodrive racing team and paired with the i-AWD (intelligent All-Wheel Drive) system, the V27 stays stable at high speeds. 

It also delivers precise, controlled handling on gravel and uneven surfaces, delivering an exceptional driving feel for a 5-meter vehicle. This balance of performance and efficiency has been repeatedly highlighted by the media and KOLs during the event. 

The first batch of iCAUR V27s has now been officially shipped to six Middle Eastern markets, including Saudi Arabia, the UAE, and Qatar. 

The Middle East will serve as the global debut region for the V27, with launches in the UAE and Bahrain in February, followed by Saudi Arabia in March.

Before the official launch, iCAUR will roll out a series of activities in Saudi Arabia, including mall displays and showroom openings, allowing media and users to get up close with this new energy classic. 

The showrooms will also feature the AiMOGA humanoid robot, powered by Chery Group’s latest AI technology. Stay tuned!