Egypt fitness startup eyes new market in coronavirus protective gear

After the coronavirus pandemic erupted, Sigma Fit co-founder and CEO Omar El-Monayar instructed his team to make protective suits using the same liquid-repellent material that had made the company famous at a Las Vegas consumer products show. (Supplied/Sigma Fit)
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Updated 26 September 2020
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Egypt fitness startup eyes new market in coronavirus protective gear

  • Cairo-based Sigma Fit is selling suits and masks to hospitals and factories with large workforces
  • Hydrophobic tech allows products can go without washing for several weeks even when worn daily

DUBAI: Sigma Fit, which earned international acclaim in January at the world’s largest consumer products show in Las Vegas, specializes in nanotechnology that makes fabric liquid-repellent.

Normally, the company deploys its hydrophobic tech to make sportswear that can go without washing for several weeks even when worn daily.

But after the coronavirus pandemic erupted, Sigma Fit co-founder and CEO Omar El-Monayar instructed his team to make protective suits using the same material.

These outfits retain maximum protection against the virus for up to 30 washes, enabling them to be reused. Sigma Fit has delivered around 10,000 suits to hospitals across Egypt.

“These have replaced the disposable ones, which are more expensive, less protective and environmentally unfriendly,” said El-Monayar, 29, who launched the company in 2016.

“The suit has nanotechnology to repel the liquids, while its permeability is less than 1 micron, so the virus can’t penetrate it,” he added.

“We did a lot of testing and obtained certifications from the government that it provides enhanced protection.”




Sigma Fit also created nanotech masks for public use, making them available for purchase in Egypt in early June. (Supplied/Sigma Fit)

El-Monayar said disposable protective suits are priced at 50 Egyptian pounds ($3.10), while Sigma Fit’s reusable ones cost 250 pounds and can be used a further 30 times if sprayed with alcohol.

The innovations do not stop there: Sigma Fit also created nanotech masks for public use, making them available for purchase in Egypt in early June.

“We need to manufacture a mask that’s cheap, stylish and comfortable. We want to create a fashion culture so that if people love the product, they’ll be more likely to wear it and protect themselves,” El-Monayar said.

“Masks are probably going to be required for years. (Ours) are liquid-repellent, and the fabric density is international-grade. On the inside, they’re made from a sports polycotton that can absorb all your sweat.”

Sigma Fit, which currently employs 85 people, says its medical-grade material cannot be penetrated by the virus.

This claim is based on calculations that the virus would be attached to solid or liquid particles with a diameter of 8 microns traveling at up to 80 km per hour.

“Even if the virus were able to penetrate the mask, there’s another fabric layer on the inside to stop it,” El-Monayar said. “Tests have shown we can achieve a 98 percent infection-prevention rate.”

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In Egypt, a box of disposable face masks typically sells for 250 pounds. Sigma Fit’s reusable alternative will be priced at 75 pounds, but it can be washed up to 50 times and still retain its hydrophobic qualities.

“If you went 50 days using a different disposable mask each day, there’s a big probability that at least some will be infected. If you (throw these out), they could end up contaminating the people who collect the trash,” said El-Monayar, adding that some hard-up Egyptians are retrieving discarded masks from bins in order to wash and resell them.

Sigma Fit will make its masks available (via its website) to users of gyms and other sports facilities, and will offer them as a “white label” product so other companies can use them as a branding tool.

El-Monayar envisages selling the protective item to factories and other places with large workforces, forecasting that the company will generate $5 million in revenue from the product over the next 10 months.

The exact chemical makeup of Sigma Fit’s hydrophobic nanotechnology remains a company secret, but the coating is based on the same principles as waterproof paint for boats and vehicles.

“I saw a liquid-repellent coating for cars, and it clicked. ‘What if we could do clothing like that? Would that work? It would make it antibacterial.’ Then I started getting crazy about it,” said El-Monayar, who worked on Sigma Fit in his spare time for 20 months before quitting his job as a petroleum engineer to focus solely on the startup.

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This report is being published by Arab News as a partner of the Middle East Exchange, which was launched by the Mohammed bin Rashid Al Maktoum Global Initiatives to reflect the vision of the UAE prime minister and ruler of Dubai to explore the possibility of changing the status of the Arab region.

 


India and US release a framework for an interim trade agreement to reduce Trump tariffs

Updated 58 min 25 sec ago
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India and US release a framework for an interim trade agreement to reduce Trump tariffs

  • Under the deal, tariffs on goods from India would be lowered to 18 percent, from 25 percent, after Indian Prime Minister Narendra Modi agreed to stop buying Russian oil, Trump had said.

NEW DELHI: India and the United States released a framework for an interim trade agreement to lower tariffs on Indian goods, which Indian opposition accused of favoring Washington.
The joint statement, released Friday, came after US President Donald Trump announced his plan last week to reduce import tariffs on the South Asian country, six months after imposing steep taxes to press New Delhi to cut its reliance on cheap Russian crude.
Under the deal, tariffs on goods from India would be lowered to 18 percent, from 25 percent, after Indian Prime Minister Narendra Modi agreed to stop buying Russian oil, Trump had said.
The two countries called the agreement “reciprocal and mutually beneficial” and expressed commitment to work toward a broader trade deal that “will include additional market access commitments and support more resilient supply chains.” The framework said that more negotiations will be needed to formalize the agreement.
India would also “eliminate or reduce tariffs” on all US industrial goods and a wide range of food and agricultural products, Friday’s statement said.
The US president had said that India would start to reduce its import taxes on US goods to zero and buy $500 billion worth of American products over five years, part of the Trump administration’s bid to seek greater market access and zero tariffs on almost all American exports.
Trump also signed an executive order on Friday to revoke a separate 25 percent tariff on Indian goods he imposed last year.
Indian Prime Minister Narendra Modi thanked Trump “for his personal commitment to robust ties.”
“This framework reflects the growing depth, trust and dynamism of our partnership,” Modi said on social media, adding it will “further deepen investment and technology partnerships between us.”
India’s opposition political parties have largely criticized the deal, saying it heavily favors the US and negatively impacts sensitive sectors such as agriculture. In the past, New Delhi had opposed tariffs on sectors such as agriculture and dairy, which employ the bulk of the country’s population.
Meanwhile, Piyush Goyal, Indian Trade Minister, said the deal protects “sensitive agricultural and dairy products” including maize, wheat, rice, ethanol, tobacco, and some vegetables.
“This (agreement) will open a $30 trillion market for Indian exporters,” Goyal said in a social media post, referring to the US annual GDP. He said the increase in exports was likely to create hundreds of thousands of new job opportunities.
Goyal also said tariffs will go down to zero on a wide range of Indian goods exported to the US, including generic pharmaceuticals, gems and diamonds, and aircraft parts, further enhancing the country’s export competitiveness.
India and the European Union recently reached a free trade agreement that could affect as many as 2 billion people after nearly two decades of negotiations. That deal would enable free trade on almost all goods between the EU’s 27 members and India, covering everything from textiles to medicines, and bringing down high import taxes for European wine and cars.
India also signed a comprehensive economic partnership agreement with Oman in December and concluded talks for a free trade deal with New Zealand.