Facebook launches climate science info center amid fake news criticism

The tool will be rolled out in the United States, France, Germany and the United Kingdom, and eventually to other countries. (File/AFP)
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Updated 15 September 2020

Facebook launches climate science info center amid fake news criticism

  • Facebook said the project is modeled on its COVID-19 Information Center, and launched a similar feature last month on voting
  • It said articles from high-quality publishers and other sources on climate science news will also be available at the center

BRUSSELS/SAN FRANCISCO: Facebook on Tuesday launched a climate science information center to elevate credible sources on climate change, as critics question its role in the spread of misinformation on the issue.
Facebook said the project is modeled on its COVID-19 Information Center, and launched a similar feature last month on voting in preparation for US elections in November.
The tool will be rolled out in the United States, France, Germany and the United Kingdom, and eventually to other countries.
“The Climate Science Information Center is a dedicated space on Facebook with factual resources from the world’s leading climate organizations and actionable steps people can take in their everyday lives to combat climate change,” the company said in a post.
It said articles from high-quality publishers and other sources on climate science news will also be available at the center.
Facebook has faced allegations that it permits false claims around climate change through a policy that exempts opinion articles from its external fact-checking system.
It has said that it prioritizes handling of misinformation that poses an immediate threat of harm, like bogus coronavirus cures or hate speech that could incite violence.
Facebook’s global policy chief Nick Clegg said the company would continue exempting false claims about climate change posted by politicians, although these are often among the most popular content on the platform.
“No social media company has ever tried to do so for the simple reason that political speeches always are characterised by exaggerations, selected uses of statistics, and exaggerated claims of virtues from one candidate and vices of others,” Clegg told reporters.
The company has not measured the effectiveness of its coronavirus information center in countering false narratives about the pandemic, although product chief Chris Cox said it has seen 600 million people clicking on the tool, which executives considered a success.
Facebook also confirmed that its global operations will achieve net zero carbon emissions and be 100% supported by renewable energy this year.


Cannes Lions completes jury presidents’ lineup for 2021

Updated 23 January 2021

Cannes Lions completes jury presidents’ lineup for 2021

  • “We know that after the postponement of last year’s awards, our jury presidents are eager to get going,” said Philip Thomas
  • This year, the jury president lineup is comprised of 57 percent women — the highest in the awards’ history

DUBAI: International advertising awards festival Cannes Lions has confirmed its jury president lineup for the awards scheduled to take place in June 2021.
Bozoma Saint John, global chief marketing officer at Netflix; Merlee Jayme, global president at Dentsu Mcgarrybowen; and Geoff Northcott, managing partner and chief experience officer at AKQA, complete the full line-up and join the jury presidents initially appointed for the 2020 awards.
“We know that after the postponement of last year’s awards, our jury presidents are eager to get going,” said Philip Thomas, chairman, Lions. “They will be leading juries in a unique year, awarding Lions for both 2020 and 2021 — no small job but one that will provide a crucial reflection and insight into the industry’s recent unprecedented journey.”
This year, the jury president lineup is comprised of 57 percent women — the highest in the awards’ history.
One of them, Susan Credle, global chief creative officer, FCB, who is this year’s president of the titanium jury, said: “Advertising at its creative best is one of the most powerful economic-driving, business problem-solving, culture-changing agents in the world. By celebrating the work at the Cannes lions festival, we are reminded of our potential and inspired to live into it.”
Judging will take place during the festival in June. The hope is for the judges to be physically present together but if they are unable to do so, the festival has created a remote judging experience, which was implemented at its regional awards. “It (the judging process) is a crucial part of all of our Lions awards; a human experience but also a rigorous and robust process,” said Simon Cook, managing director, Lions.
Cannes Lions is scheduled to take place from June 21-25, 2021, and will incorporate the awarding of both the 2020 and 2021 Lions.
The full list of jury presidents for 2021 is:
Titanium Lions: Susan Credle, global chief creative officer, FCB, Global
Design Lions: Pum Lefebure, chief creative officer, Design Army, US
Film Lions: Richard Brim, chief creative officer, adam&eveDDB, UK
Mobile Lions: Andrew Keller, VP, global creative director, Facebook
Outdoor Lions: Luiz Sanches, chairman, chief creative officer & partner, AlmapBBDO, Brazil
Print & Publishing Lions: Liz Taylor, global chief creative officer, Leo Burnett, and worldwide chief creative officer, Publicis Communications NA
Radio & Audio Lions: Merlee Jayme, global president, dentsu mcgarrybowen and chairman Dentsu Jayme Syfu
Digital Craft Lions: Jax Ostle-Evans, managing director, Stink Studios, UK
Film Craft Lions: Kerstin Emhoff, president, PRETTYBIRD, US
Industry Craft Lions: Jayanta Jenkins, EVP, head of marketing, Disney+, global
Entertainment Lions: Jae Goodman, CEO, Observatory (A Stagwell and CAA Company), global
Entertainment Lions for Music: Wyclef Jean, president and chief strategy officer, Carnival World Music Group, US
Entertainment Lions for Sport: Ben Hartman, chief client officer, International, Octagon
Brand Experience & Activation Lions: Vicki Maguire, chief creative officer, Havas, UK
Creative Business Transformation Lions: Geoff Northcott, global chief experience officer & managing partner, EMEA, AKQA
Creative eCommerce Lions: Tiffany Rolfe, global chief creative officer, R/GA
Glass: The Lion for Change: Bozoma Saint John, global chief marketing officer, Netflix
Sustainable Development Goals Lions: Eduardo Maruri, VP global creative board & president/CEO Europe, Grey worldwide
Health & Wellness Lions: Tom Richards, global chief creative officer, 21GRAMS
Pharma Lions: Anne de Schweinitz, global managing director, Healthcare, FleishmanHillard
Innovation Lions: Claudia Cristovao, head of Google Brand Studio, APAC
Creative Effectiveness Lions: Ann Mukherjee, chairman and CEO, Pernod Ricard NA, US
Creative Data Lions: Maurice Riley, chief data officer, Digitas, Australia & New Zealand
Creative Strategy Lions: Suzanne Powers, global chief strategy officer, McCann Worldgroup
Direct Lions: Reed Collins, chief creative officer, Ogilvy, Asia
Media Lions: Philippa Brown, worldwide CEO, PHD
PR Lions: Gail Heimann, president & CEO, Weber Shandwick
Social & Influencer Lions: Debbi Vandeven, global chief creative officer, VMLY&R

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