From Jeddah to New York, Egyptian star Mohamed Ramadan is lighting up billboards

Egyptian star Mohamed Ramadan is releasing his new single with French rapper Gims on Sept. 6. Instagram
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Updated 06 September 2020
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From Jeddah to New York, Egyptian star Mohamed Ramadan is lighting up billboards

DUBAI: An image of Egyptian star Mohamed Ramadan will be projected on a Spotify billboard on one of the world’s most famous landmarks, Times Square in New York City, to promote his new song, “Ya Habibi,” a collaboration with French-Congolese hip hop star Gims released on Sept. 6. 

Ramadan, who gained prominence for his catchy lyrics and instantly-viral dance moves, will also feature in an advertisement for the streaming giant on the world’s largest LED screen, situated on Jeddah’s Old King Road.

It’s not the first time the Egyptian star has featured on a Spotify billboard. Back in July, Ramadan’s single “Tik Tok” was promoted in Times Square in a bid to highlight the music and culture of the Middle East and North Africa.

 
 
 
 
 
 
 
 
 
 
 
 
 

#timessquare #newyork #usa #tiktok #musicvideo

A post shared by Mohamed Ramadan (@mohamedramadanws) on

“Spotify is the place for music discovery. We make it easier for people to discover music and for artists to meaningfully engage with their fans,” said Wissam Khodur, artist & label partnerships lead for MENA, in a released statement.

 “Artists are looking at Spotify as the first place for audience development and Spotify’s ability to help artists build their brand through our campaigns is a key part of why they want to work with us.”

 
 
 
 
 
 
 
 
 
 
 
 
 

Be ready for big surprise #egypt #france #uae #ثقة_في_الله_نجاح #محمد_رمضان #mohamed_ramadan

A post shared by Mohamed Ramadan (@mohamedramadanws) on

Commenting on the streaming giant’s campaign, Ramadan said, “I’m really excited to take our music to new audiences. It was a great experience collaborating with Gims and to see our track light up the streets of New York and Jeddah, is special.”

The first time an Arabic recording artist was given the spotlight in New York’s prominent location was last year, when renowned Egyptian singer Amr Diab was featured on Spotify’s billboard in the most-visited landmark in the Big Apple.

 


Decoding villains at an Emirates LitFest panel in Dubai

Updated 25 January 2026
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Decoding villains at an Emirates LitFest panel in Dubai

DUBAI: At this year’s Emirates Airline Festival of Literature in Dubai, a panel on Saturday titled “The Monster Next Door,” moderated by Shane McGinley, posed a question for the ages: Are villains born or made?

Novelists Annabel Kantaria, Louise Candlish and Ruth Ware, joined by a packed audience, dissected the craft of creating morally ambiguous characters alongside the social science that informs them. “A pure villain,” said Ware, “is chilling to construct … The remorselessness unsettles you — How do you build someone who cannot imagine another’s pain?”

Candlish described character-building as a gradual process of “layering over several edits” until a figure feels human. “You have to build the flesh on the bone or they will remain caricatures,” she added.

The debate moved quickly to the nature-versus-nurture debate. “Do you believe that people are born evil?” asked McGinley, prompting both laughter and loud sighs.

Candlish confessed a failed attempt to write a Tom Ripley–style antihero: “I spent the whole time coming up with reasons why my characters do this … It wasn’t really their fault,” she said, explaining that even when she tried to excise conscience, her character kept expressing “moral scruples” and second thoughts.

“You inevitably fold parts of yourself into your creations,” said Ware. “The spark that makes it come alive is often the little bit of you in there.”

Panelists likened character creation to Frankenstein work. “You take the irritating habit of that co‑worker, the weird couple you saw in a restaurant, bits of friends and enemies, and stitch them together,” said Ware.

But real-world perspective reframed the literary exercise in stark terms. Kantaria recounted teaching a prison writing class and quoting the facility director, who told her, “It’s not full of monsters. It’s normal people who made a bad decision.” She recalled being struck that many inmates were “one silly decision” away from the crimes that put them behind bars. “Any one of us could be one decision away from jail time,” she said.

The panelists also turned to scientific findings through the discussion. Ware cited infant studies showing babies prefer helpers to hinderers in puppet shows, suggesting “we are born with a natural propensity to be attracted to good.”

Candlish referenced twin studies and research on narrative: People who can form a coherent story about trauma often “have much better outcomes,” she explained.

“Both things will end up being super, super neat,” she said of genes and upbringing, before turning to the redemptive power of storytelling: “When we can make sense of what happened to us, we cope better.”

As the session closed, McGinley steered the panel away from tidy answers. Villainy, the authors agreed, is rarely the product of an immutable core; more often, it is assembled from ordinary impulses, missteps and circumstances. For writers like Kantaria, Candlish and Ware, the task is not to excuse cruelty but “to understand the fragile architecture that holds it together,” and to ask readers to inhabit uncomfortable but necessary perspectives.