Toys R Us removes LOL dolls from UAE shops following outcry from parents

The dolls have been sold since 2015 and are extremely popular with young children. File/Instagram
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Updated 22 August 2020
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Toys R Us removes LOL dolls from UAE shops following outcry from parents

DUBAI: Toys R Us stores across the UAE have taken the decision to remove LOL Surprise! Dolls from their shelves following an outcry from parents regarding inappropriate markings on some of the toys. 

Toys R Us is the official distributor for LOL – which is an abbreviation for Lil Outrageous Littles – across the MENA region.

The dolls, which have been sold since 2015, have recently made headlines following a slew of viral videos made by concerned mothers, in which parents demonstrate what happens when some unclothed LOL dolls are dipped in ice water.

Many of the toys, upon being exposed to cold water, reveal new, provocative lingerie-like markings, which many parents deem inappropriate for four to 14 year-old children, which the dolls are marketed to.

LOL should be ashamed of themselves. Throw them out! Do not buy them for your children. As I said this is so disgusting and I am genuinley so upset by this as will most parents of kids playing with these toys! They are grooming our children without us realizing. Pool water - not shown Beach - not shown Bath - not shown I’ve Bucket of water - My eyes are scarred! #savethechildren

Posted by mylittlelovesblog.com on Monday, August 17, 2020

MGA entertainment, the creator of the dolls, responded to the controversy via a statement shared with Fast Company. 

“L.O.L Surprise! is a fashion-forward doll brand designed to be fun and expressive. We work very hard to be a brand that listens and adapts to our fans’ requests,” said the statement. “We acknowledge the recent feedback received and thank you for bringing it to our attention. We have implemented comprehensive corrective measures to our design and approval process while ensuring the essence of the brand is kept intact.”

The water feature first went viral as early as 2019, when one Reddit user noted that cold water made her 3-year-old’s doll “look like a hooker.” 

It’s worth noting that the lingerie-like markings do not appear on all LOL Dolls when placed in water.


Review: ‘Sorry, Baby’ by Eva Victor

Eva Victor appears in Sorry, Baby by Eva Victor, an official selection of the 2025 Sundance Film Festival. (Supplied)
Updated 27 December 2025
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Review: ‘Sorry, Baby’ by Eva Victor

  • Victor makes a deliberate narrative choice; we never witness the violence of what happens to her character

There is a bravery in “Sorry, Baby” that comes not from what the film shows, but from what it withholds. 

Written, directed by, and starring Eva Victor, it is one of the most talked-about indie films of the year, winning the Waldo Salt Screenwriting Award at Sundance and gathering momentum with nominations, including nods at the Golden Globes and Gotham Awards. 

The film is both incisive and tender in its exploration of trauma, friendship, and the long, winding road toward healing. It follows Agnes, a young professor of literature trying to pick up the pieces after a disturbing incident in grad school. 

Victor makes a deliberate narrative choice; we never witness the violence of what happens to her character. The story centers on Agnes’ perspective in her own words, even as she struggles to name it at various points in the film. 

There is a generosity to Victor’s storytelling and a refusal to reduce the narrative to trauma alone. Instead we witness the breadth of human experience, from heartbreak and loneliness to joy and the sustaining power of friendship. These themes are supported by dialogue and camerawork that incorporates silences and stillness as much as the power of words and movement. 

The film captures the messy, beautiful ways people care for one another. Supporting performances — particularly by “Mickey 17” actor Naomi Ackie who plays the best friend Lydia — and encounters with strangers and a kitten, reinforce the story’s celebration of solidarity and community. 

“Sorry, Baby” reminds us that human resilience is rarely entirely solitary; it is nurtured through acts of care, intimacy and tenderness.

A pivotal scene between Agnes and her friend’s newborn inspires the film’s title. A single, reassuring line gently speaks a pure and simple truth: “I know you’re scared … but you’re OK.” 

It is a reminder that in the end, no matter how dark life gets, it goes on, and so does the human capacity to love.