DiplomaticQuarter: Pakistan ambassador to Riyadh reveals plan to promote trade ties

Pakistan Ambassador Raja Ali Ejaz meets Saudi and Pakistani investors in an effort to strengthen trade relations between the two countries. (Supplied)
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Updated 13 August 2020
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DiplomaticQuarter: Pakistan ambassador to Riyadh reveals plan to promote trade ties

RIYADH: The Pakistan Embassy in Riyadh has met with Saudi and Pakistani investors in an effort to strengthen trade relations between the two countries.
“The Pakistan Embassy convened a business meeting with the Saudi and Pakistani investors delegation based in Saudi Arabia under the chairmanship of Ambassador Raja Ali Ejaz,“ an embassy official told Arab News on Wednesday.
During the meeting, the envoy welcomed business delegates, and highlighted trade and business opportunities in Pakistan.
Trade Minister Azhar Ali briefed the audience on the embassy’s assistance for Saudi and Pakistani investors.
Pakistan is undertaking a host of initiatives to increase export share and boost foreign direct investment in the country.
Raja Khalid, chairman of the Pakistan Investor Forum (PIF), thanked the envoy for encouraging business and investment.
During the meeting, some businessmen pointed out problems regarding remittances and tax issues.
Exporters have faced many challenges, including loss of contracts, lockdown and labor issues, during the pandemic.
Many business people are interested in investing in Pakistan’s construction, hospitality and power generation sectors.
Ali told the meeting he would arrange online sessions with Pakistan’s Board of Investments, Trade Development Authority and chambers of commerce to encourage support from all public sector organizations.
Delegations from Saudi Arabia and Pakistan will also explore marketing opportunities in both countries.
The envoy said that Pakistan must make extra efforts to regain markets in Saudi Arabia, which have become highly competitive and challenging following a VAT increase from 5 percent to 15 percent from July 1.
 


What makes the Taif Rose such a precious fragrance product?

Perfume artisan involvement aligns with Jazan Festival’s initiative repositioning traditional crafts as dynamic. (SPA)
Updated 09 January 2026
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What makes the Taif Rose such a precious fragrance product?

  • These farms produce nearly 550 million roses annually, all harvested during a brief season of no more than 45 days, from early March to the end of April

TAIF: Taif roses, renowned for their exceptional aroma and the meticulous care required in cultivation, harvesting, and processing, are among the Kingdom’s most valuable natural perfume products and stand out as prominent agricultural and cultural symbols deeply connected to the region’s heritage and tourism.

Taif rose farms, numbering over 910 and spread across Al-Hada, Al-Shafa, Wadi Muharram, Al-Wahat, Al-Wahit, and Wadi Liya, are home to approximately 1,144,000 rose bushes covering about 270 hectares of agricultural land. 

FASTFACT

Taif rose farms, numbering over 910 and spread across Al-Hada, Al-Shafa, Wadi Muharram, Al-Wahat, Al-Wahit, and Wadi Liya, are home to approximately 1,144,000 rose bushes covering about 270 hectares of agricultural land.

These farms produce nearly 550 million roses annually, all harvested during a brief season of no more than 45 days, from early March to the end of April.

This harvest yields around 20,000 tolas of Taif rose oil. Producing a single tola requires approximately 12,000 roses, which are picked manually at dawn and distilled within 24 hours to preserve the purity and quality of the scent before reaching the market.