Pakistani fashion brand gives mask-making lifeline to Afghan refugee women

Hand embroidered masks by refugee women at an embroidery studio set up by FnkAsia in Karachi, Pakistan, on July 15, 2020. (Huma Adnan)
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Updated 11 August 2020
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Pakistani fashion brand gives mask-making lifeline to Afghan refugee women

  • Pakistani designer Huma Adnan has been working with refugee women in Karachi for the last two years
  • From making jewellery and accessories at Adnan’s FnkAsia studio, refugee women have switched to embroidering and making masks

RAWALPINDI: Pakistani designer Huma Adnan, whose brand FnkAsia has been working with Afghan refugee women in Karachi for the last two years, has now offered the women space at her studio to create and embroider face masks that protect against the coronavirus. 




Hand embroidered masks by refugee women at an embroidery studio set up by FnkAsia in Karachi, Pakistan, on July 15, 2020. (Huma Adnan)

As more and more countries advise or require their citizens to wear facial coverings to curb the spread of COVID-19, refugee tailors and artisans from around the world are stepping up to help. In Pakistan, too, lockdowns introduced to contain the spread of the coronavirus have had a dramatic impact on refugees’ livelihoods, turning tailoring businesses into mask-making ones that have provided a lifeline.




Women practice embroidery in Karachi, Pakistan, on July 30, 2020. (Huma Adnan)

According to UNHCR, Pakistan hosts more than 1.4 million registered Afghans who have been forced to flee violence and persecution at home in Afghanistan. Refugees around the world have been first to feel the economic impact of the coronavirus pandemic because they often work in the informal economy. 




A completed mask available for order on FnkAsia online. (Huma Adnan)

"We are strong women, all working to protect our community and Pakistan from the spread of any virus,” said 19-year-old Sonia Azimi, who works at the FnkAsia studio and hails from the northeastern Tahar province of Afghanistan. “I am proud of the embroideries we do and that they are now being used in a protective measure.”




Women embroider masks at a studio in Karachi, Pakistan, on July 27, 2020. (Huma Adnan)

Azimi is one of many women who have been part of Adnan’s training program and learnt how to embroider and produce jewelry and accessories. She and four others now also dozens of other women, mostly from Karachi’s refugee community. 




Refugee women, primarily from Afghanistan, don masks while working in Karachi, Pakistan, on July 15, 2020. (Huma Adnan)

“We all know the refugee crisis is a world crisis and it’s increasing in number by the day,” Adnan said. “I knew there is a huge community of refugees living in Karachi, I knew all these vendors that I used to see in the market, I knew they had families, they had wives. So I was always very inquisitive to know who are these people living in Karachi? What do they do?”




A woman embroiders a mask in Karachi, Pakistan, on July 22, 2020. (Huma Adnan)

“I am taking little steps but if the government and [international] organizations look towards them, it will be helpful because they are very, very talented women. Their craft is unmatched,” said Adnan adding that she hoped organizations like UN Women could help promote the work of the women. 

“They are capable of making orders worth, you know, 500 pieces a day, maybe a thousand a day,” Adnan said. “Because they are so motivated and they are so ready for the world, to take over. It’s just a matter of time that they get recognized.”


Pakistan launches ‘Zarkheze’ digital platform to provide loans, advisory services to farmers

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Pakistan launches ‘Zarkheze’ digital platform to provide loans, advisory services to farmers

  • Pakistan’s agriculture sector accounted for 24 percent of GDP, employed over 37 percent of the nation’s labor force last year
  • The Zarkheze initiative will not only provide financing but it will also improve productivity through quality inputs

KARACHI: Pakistan has launched ‘Zarkheze,’ a government-backed digital platform, to expand farmers’ access to agricultural financing and advisory services, allowing up to Rs1 million loans through a mobile app as part of efforts to boost productivity and formalize farm lending.

Pakistan’s agriculture sector accounted for 24 percent of the gross domestic product (GDP) and employed more than 37 percent of the nation’s labor force last year, according to the Economic Survey 2024-25.

The Zarkheze initiative aims to digitize agriculture finance enabling farmers to digitally apply and obtain financing through Zarkheze app. After necessary verifications and agronomic assessments, the application will be submitted to the bank of farmer’s choice for processing, according to the State Bank of Pakistan (SBP).

Seventy-five percent of the financing will be disbursed in kind for the purchase of agri-inputs through pre-approved agri-vendors of banks. Besides financing, farmers will also be provided with agri-advisory services through a Land Information Management System (LIMS).

“The Zarkheze product will thus not only provide financing but will also improve the farmers’ productivity through quality inputs and advisory services,” the SBP and and the Pakistan Banks Association (PBA) said in a joint statement.

“To incentivize the banks to aggressively provide financing to small farmers, the government has also provided 10 percent first loss coverage and an operational cost subsidy of Rs10,000 per borrower for the net increase in outstanding borrowers of banks.”

The Zarkheze application is available for download on Google Play Store, while farmers can visit their nearest bank branch for assistance with digital onboarding, according to the statement.

Finance Minister Muhammad Aurangzeb said Zarkheze exemplifies their commitment to expanding financial inclusion.

“By facilitating access to formal credit for small farmers, this initiative supports the government’s broader objectives of rural development and national food security,” he said.

SBP Governor Jameel Ahmad called the launch of the digital platform a “pivotal step” in improving small farmers’ access to finance.

“By digitising the credit journey, we are removing friction for small farmers and ensuring that formal lending is accessible, timely, and helps farmers improve their productivity,” he said.

“Zarkheze will also support in achieving the broader goal of promoting and nurturing digital payments in rural economy.”

PBA Chairman Zafar Masud highlighted the banking sector’s collective role in supporting the initiative, stating the banking industry remains committed to the successful implementation of Zarkheze.

“We will continue to work closely with the Ministry of Finance and the State Bank of Pakistan to expand outreach and streamline processes for farmers across the country,” he said.

“By leveraging advanced technology and innovative credit assessment methods, we aim to improve access to finance for smallholder farmers, particularly landless operating within a largely undocumented sector.”