Pakistani fashion brand gives mask-making lifeline to Afghan refugee women

Hand embroidered masks by refugee women at an embroidery studio set up by FnkAsia in Karachi, Pakistan, on July 15, 2020. (Huma Adnan)
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Updated 11 August 2020
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Pakistani fashion brand gives mask-making lifeline to Afghan refugee women

  • Pakistani designer Huma Adnan has been working with refugee women in Karachi for the last two years
  • From making jewellery and accessories at Adnan’s FnkAsia studio, refugee women have switched to embroidering and making masks

RAWALPINDI: Pakistani designer Huma Adnan, whose brand FnkAsia has been working with Afghan refugee women in Karachi for the last two years, has now offered the women space at her studio to create and embroider face masks that protect against the coronavirus. 




Hand embroidered masks by refugee women at an embroidery studio set up by FnkAsia in Karachi, Pakistan, on July 15, 2020. (Huma Adnan)

As more and more countries advise or require their citizens to wear facial coverings to curb the spread of COVID-19, refugee tailors and artisans from around the world are stepping up to help. In Pakistan, too, lockdowns introduced to contain the spread of the coronavirus have had a dramatic impact on refugees’ livelihoods, turning tailoring businesses into mask-making ones that have provided a lifeline.




Women practice embroidery in Karachi, Pakistan, on July 30, 2020. (Huma Adnan)

According to UNHCR, Pakistan hosts more than 1.4 million registered Afghans who have been forced to flee violence and persecution at home in Afghanistan. Refugees around the world have been first to feel the economic impact of the coronavirus pandemic because they often work in the informal economy. 




A completed mask available for order on FnkAsia online. (Huma Adnan)

"We are strong women, all working to protect our community and Pakistan from the spread of any virus,” said 19-year-old Sonia Azimi, who works at the FnkAsia studio and hails from the northeastern Tahar province of Afghanistan. “I am proud of the embroideries we do and that they are now being used in a protective measure.”




Women embroider masks at a studio in Karachi, Pakistan, on July 27, 2020. (Huma Adnan)

Azimi is one of many women who have been part of Adnan’s training program and learnt how to embroider and produce jewelry and accessories. She and four others now also dozens of other women, mostly from Karachi’s refugee community. 




Refugee women, primarily from Afghanistan, don masks while working in Karachi, Pakistan, on July 15, 2020. (Huma Adnan)

“We all know the refugee crisis is a world crisis and it’s increasing in number by the day,” Adnan said. “I knew there is a huge community of refugees living in Karachi, I knew all these vendors that I used to see in the market, I knew they had families, they had wives. So I was always very inquisitive to know who are these people living in Karachi? What do they do?”




A woman embroiders a mask in Karachi, Pakistan, on July 22, 2020. (Huma Adnan)

“I am taking little steps but if the government and [international] organizations look towards them, it will be helpful because they are very, very talented women. Their craft is unmatched,” said Adnan adding that she hoped organizations like UN Women could help promote the work of the women. 

“They are capable of making orders worth, you know, 500 pieces a day, maybe a thousand a day,” Adnan said. “Because they are so motivated and they are so ready for the world, to take over. It’s just a matter of time that they get recognized.”


In Pakistan, ‘Eternal Love’ has no place on YouTube

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In Pakistan, ‘Eternal Love’ has no place on YouTube

  • YouTube blocked the Urdu-language dating show after complaints that it violated cultural and religious norms
  • YouTube blocked the Urdu-language dating show after complaints that it violated cultural and religious norms

ISLAMABAD: YouTube has hit pause on a dating show that whisked eight men and women from conservative Pakistan to a sun-soaked Istanbul villa, where the strangers mingled, flirted and searched for chemistry.

What was meant to be a glittering escape into modern-day romance sparked a storm back home, turning the rose-petal drama into a cultural, traditional and religious flashpoint.

Dating and sex outside of marriage are prohibited by law in the Muslim-majority country, where public displays of affection can draw penalties.

The show “Lazawal Ishq,” or “Eternal Love,” aired 50 episodes before it was recently taken off YouTube in Pakistan, though it is still available elsewhere.

The format, reminiscent of the British reality hit “Love Island,” pushed boundaries that Pakistani entertainment typically avoids.

“Our program might not be watchable in Pakistan due to political reasons,” the show posted on its Instagram page.

It advised Pakistani viewers to use virtual private networks (VPNs) to continue watching.

YouTube did not immediately reply to an AFP request for comment on why the show was suspended.

The show’s trailer starts with the host, actress Ayesha Omer, entering the villa in a white dress, where she meets contestants who are to choose a partner of their liking and test their compatibility through 100 episodes.

Omer swiftly came under fire online for wearing a “Western dress” and hosting a show that “promotes obscene and immoral content,” an increasingly common reaction to celebrities who deviate from Pakistan’s conservative expectations.

Omer countered on Instagram that “this is not a Pakistani show... it is a Turkish production, but of course people in Pakistan can watch it.”

A LOT OF COMPLAINTS

The Urdu-language show proved popular, with the inaugural trailer getting over two million views.

The online buzz underscored a growing divide between Pakistan’s younger, digitally connected audience and traditional gatekeepers anxious about changing values.

“It was something fun to watch. A show that showed that people in Pakistan can and do date even though it is frowned upon,” said one viewer who requested anonymity to speak freely.

But someone soon filed a petition to the Pakistan Electronic Media Regulatory Authority (PEMRA), it said, seeking a ban and claiming the show goes against “Pakistan’s religious and social values by showing unmarried men and women living together.”

The regulator acknowledged receiving “a lot of complaints” about “Eternal Love” but said it did not have jurisdiction over digital platforms.

PEMRA advised petitioning the Pakistan Telecommunication Authority, which oversees online content. It did not respond to requests for comment.

It is not the first time YouTube has taken down a program deemed offensive by conservative Pakistanis.

Last year, the show “Barzakh,” a family drama that touched on topics including love and spirituality, was removed on claims it promoted LGBTQ relationships.