PepsiCo & SWMC partner to enhance environmental sustainability in KSA

Tamer Mosalam, Vice President & General Manager GCC and Levant, PepsiCo
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Updated 03 August 2020
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PepsiCo & SWMC partner to enhance environmental sustainability in KSA

PepsiCo and the Saudi Waste Management Center (SWMC) have signed a memorandum of understanding (MoU) to launch a strategic partnership that aims to enhance sustainability in the Kingdom. The MoU highlights the two parties’ role in promoting sustainability policies based on international best practices to support a circular economy. The agreement was signed by Dr. Abdullah F. Al-Sebaei, CEO and board member of SWMC, and Tamer Mosalam, vice president, general manager GCC and Levant business unit, PepsiCo.
The first sustainability project in the partnership saw Aquafina (the brand of purified bottled water produced by PepsiCo) and the SWMC introduce innovative solutions to facilitate a more environmentally friendly Hajj. To do this, the two parties provided customized smart bins especially built for the event around Makkah’s holy sites. The smart bins can segregate, and crush plastic bottles to minimize plastic waste. The machines operate through solar power and reduce carbon footprint.

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The first sustainability project under the partnership was the implementation of a more environmentally friendly Hajj.

Additionally, an Aquafina recycling awareness campaign encouraged pilgrims to actively participate in making sustainable choices. The results of the project will help inform and guide future projects in next year’s Hajj when the Kingdom will once again welcome back millions of pilgrims to the Kingdom.
To produce the smart bins, PepsiCo delivered on its commitment to support small and medium enterprises (SMEs) during COVID-19. The company worked with Cycled to create customizable Aquafina-branded smart bins for this year’s Hajj.
SWMC CEO Al-Sebaei said: “Our partnership with PepsiCo gives us an opportunity to generate more awareness on the importance of sustainable waste collection and develop a proactive culture of recycling.”
Mosalam said: “We are grateful for the opportunity to partner with the Ministry of Environment, Water and Agriculture, represented by Saudi Waste Management Center.”

 


RLC Global Forum places Kingdom at center of future of retail

Updated 16 January 2026
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RLC Global Forum places Kingdom at center of future of retail

The RLC Global Forum will return to the Saudi capital on Feb. 3–4 to shape the future of retail and consumer-facing industries at a defining moment for growth against a backdrop of shifting cross-border commerce, evolving consumption patterns, and the global AI imperative.
As the world’s economic and cultural gravity continues to shift, Riyadh stands at the intersection of transformation by connecting East and West, tradition and innovation, and providing the ideal stage for this global dialogue.
The forum’s launch coincides with the announcement of two strategic partnerships with Cenomi Centers and Panda Retail Company, highlighting Saudi Arabia’s emergence as a driving force in the global growth narrative.
Speaking to Arab News ahead of the annual forum, Panos Linardos, chairman of RLC Global Forum, said the event enables decision-makers to create a sustainable growth and innovation strategy in retail by monitoring major transformative forces affecting worldwide leaders. 
“At the 2026 RLC Global Forum, the priority is not identifying trends — in fact most leaders already see the signals — but understanding how those forces collide and reshape decision-making. This year’s agenda reflects a world at a growth crossroads: capital is more disciplined, consumers are more selective, and traditional operating models are under strain,” said Linardos.
“This year we are focused on three interconnected questions. First, where does enduring growth come from when scale alone no longer guarantees resilience? Second, how are power and value shifting across the retail ecosystem? And third, how do markets like Saudi Arabia move from rapid expansion to sustainable, system-level value creation?” said the chairman.
“We believe that retail does not operate in isolation. That is why the forum is structured to examine these dynamics across retail, real estate, technology, and investment as a single interdependent system. This integrated view, rather than siloed thinking, is where meaningful strategy now takes shape,” he added.
The forum will convene more than 2,000 senior decision-makers in Riyadh, with participants spanning global retail groups, sovereign-linked investors, developers, technology platforms, policymakers, and academic institutions from more than 40 countries.
“What matters most, however, is not scale but composition. You must understand that this is an invitation-only audience shaped deliberately around decision-making authority. CEOs sit alongside ministers, investors alongside operators, and academics alongside practitioners, not to offer commentary, but to interrogate assumptions and test strategies against real-world constraints,” said Linardos.
What distinguishes the forum is its ability to bring global perspectives into direct conversation with regional realities.
“As Saudi Arabia’s role in global trade, tourism, and consumer markets accelerates, that intersection has become increasingly relevant for leaders reassessing how and where growth is built,” he said.
Reports indicate that retail sales in the Kingdom are forecast to reach $161.4 billion by 2028. “The scale of the opportunity is clear, but the more interesting question is how that growth is shaped,” Linardos told Arab News. “Demographics, digital adoption, tourism growth, and large-scale urban development are converging at once. That creates opportunity, but also raises the bar. The next phase of retail growth in the Kingdom will favor models that integrate physical space, digital infrastructure, cultural relevance, and operational discipline.”
At the 2026 RLC Global Forum, many of the discussions center on this transition, he said.
The Kingdom’s advantage lies in its ability to design ecosystems where retail, hospitality, culture, and experience reinforce one another. Creating this long-term, integrated value is a core focus of the discussions at the forum, he added.
Commenting on the forum’s role in the future of the Saudi retail landscape, Linardos said: “Saudi Arabia does not need another conference to showcase ambition. What it benefits from — and increasingly demands — is a platform for informed, global dialogue grounded in execution. The RLC Global Forum plays that role by positioning Saudi Arabia not as a case study, but as a strategic participant in shaping the future of retail and consumer economies.”
“By bringing global leaders into Riyadh, the forum allows for an exchange that is both outward-looking and locally anchored. As the Kingdom moves from rapid transformation to long-term institution building, these conversations become more consequential. The forum is thus a critical catalyst in translating Vision 2030’s ambitions into a resilient, global-market reality,” he added.
The RLC Global Forum is a leading platform that brings together the world’s most influential retail leaders, innovators, and policymakers to drive positive industry change. It marks the next phase of the Retail Leaders Circle’s 12-year mission to connect and empower decision-makers across the retail and consumer-facing sectors.
Through high-level dialogue and strategic cross-industry initiatives, the forum addresses the long-term forces defining the trajectory of retail and its interconnected ecosystems.
Alongside the annual retail forum in Riyadh, the RLC Global Forum curates a calendar of high-profile events around the world, including the CEO Summit in New York and the RLC Fashion Summit in Milan.