South Korea’s wealthy splash out on Porsches and BMWs

For the wealthy South Koreans buying a luxury car is an alternative to buying property. (Reuters)
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Updated 20 June 2020

South Korea’s wealthy splash out on Porsches and BMWs

  • Rising luxury car sales illustrate how the pandemic has widened the country’s wealth gap

SEOUL: Hwang Min-yong, a 37-year-old South Korean businessman, recently received his black Porsche Cayenne coupe with red leather seats after a seven-month wait and took it out for a spin on a scenic road overlooking a river near Seoul.

“Porsche has been my dream car ... I don’t really feel the effects of COVID-19, as my company is less affected,” said Hwang, who owns a small tech firm.

South Korea’s swift handling of the COVID-19 crisis has provided a backdrop for a sharp increase in demand for premium and luxury cars, dealers and officials said, as wealthy people, insulated from many of the pandemic’s worst effects, want to show off on the road. 

“This year will be one of our strongest years,” Porsche Korea CEO Holger Gerrmann told Reuters on Tuesday, as the brand’s sales rose by 46 percent to 3,433 vehicles as of January-May this year from a year earlier. That compared with 4,285 vehicles in all of 2018, and 4,204 in 2019.

In many ways, experts say, the rising sales of imported cars illustrate the widening wealth gap during the pandemic in South Korea, which already has one of the highest inequality levels among advanced countries.

Despite the COVID-19 outbreak, the monthly average income of the wealthiest 20 percent of households rose by 6 percent from January to March, while the poorest 20 percent of households saw income unchanged.

“The strong sales are testament to the rising consumption power of the top class despite the pandemic,” said Yang Jun-ho, an economics professor at Incheon National University.

He said rich people benefited from rising stock and property prices, while vulnerable workers at mom-and-pop stores lost their jobs. South Korea’s unemployment rate surged to its highest level in more than 10 years in May.

But those who can afford it see luxury cars as an alternative to buying property, dealers said. “In the early 2000s, the price of a BMW 320 was the cost of a Gangnam apartment,” said Ro Chang-whan, a longtime dealer and exporter of used cars. “House prices have gone up enormously since and buying a car is a more realistic choice.”

Sales of imported cars priced more than 100 million won ($82,511) jumped 70 percent to 15,667 vehicles from January to May this year, compared with a year earlier. Sales of small cars made in Korea fell by 10 percent from January to April, according to the latest data.

“Porsche and BMW are so popular that there are not enough of them,” said Kim Ryu-bin, a dealer of imported cars.

BMW sales rose 46 percent to 21,361 vehicles from January to May this year from a year earlier, while Lamborghini sales quadrupled to 115 vehicles during the same period, Korea Automobile Importers & Distributors Association data showed.

South Korea has surpassed the US as the top country for sales of the BMW 5 series from January to April this year, according to BMW’s South Korean unit.

“As the virus eases quicker than expected, consumers are going ahead with purchases,” said Kim Hyo-hyun, a BMW dealer in the affluent Gangnam district of Seoul.

Sales of Hyundai Motor’s premium sedan Genesis G80, priced at roughly $50,000, surpassed that of the $30,000 Sonata last month and hit a record high.

While demand is strong, supply constraints due to COVID-19 manufacturing shutdowns in Europe and the US are expected to slow sales, dealers say. Kim said his store expects to see sales fall by one fifth next month. 

German economy rebounding, faces risk from virus resurgence

Updated 24 September 2020

German economy rebounding, faces risk from virus resurgence

  • The Ifo institute’s index released Thursday rose to 93.4 points in September from 92.5 points in August
FRANKFURT: A widely watched indicator of German business confidence has risen for a fifth month in a row as Europe’s largest economy rebounds from the coronavirus shutdowns — but the index remains below its long term average and uncertainty is high with virus cases rising.
The Ifo institute’s index released Thursday rose to 93.4 points in September from 92.5 points in August. The index is based on a survey of thousands of businesses about their view of current conditions and expectations for the future.
In this case the current assessment rose while the expectations part levelled off.
After shrinking 9.7 percent in the second quarter, the worst quarterly figure on record, the economy is rebounding from the severe shutdowns and restrictions on activity and movement of March, April and May.
Carsten Brzeski, chief eurozone economist at ING bank, said growth could rebound sharply with growth between 5 percent and 10 percent in the third quarter. But the recovery still faces hurdles and has a long way to go to regain its pre-pandemic footing.
“Given the recent softening of leading indicators, however, there is a risk of a double-dip in the fourth quarter,” Brzeski wrote in a research note, “unless social distancing rules are eased further; a very unlikely scenario given the latest increase in new COVID-19 cases.”