Viral Instagram challenges get modest makeover

Veteran modest fashion influencer Dina Torkia posted her version on Instagram. (Instagram)
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Updated 07 May 2020
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Viral Instagram challenges get modest makeover

DUBAI: If images of people strapping fluffy pillows to their bodies with a belt have flooded your Instagram feed, fear not. Your friends have not gone completely stir-crazy; they are simply playing a social media game that has attracted the attention of practically every aspiring fashion influencer struggling to come up with creative content while stuck at home. Dubbed the #quarantinepillowchallenge, there are close to 100,000 entries on Instagram, with most showcasing bare-shouldered, bare-legged women in stilettos. But while the challenge promotes a sort of sexy and revealing glamour, women who follow modest dress codes are jumping on the bandwagon too.

Veteran modest fashion influencer Dina Torkia posted her version on Instagram — an all-black outfit consisting of a high-necked top with bell sleeves, black jeans, sporty trainers, and a black pillow with an emerald belt. Hijab-wearing fashion blogger Aisha Altayeb wore a patterned pillow over jeans and accessorized her ensemble with a Gucci belt.

“I thought that the pillow challenge was funny given the current situation but scrolling through my feeds, I couldn’t help but think that I didn’t relate to these pictures. So I had to recreate my own version so that other modest dressers could relate to it,” Alteyeb told Arab News.

“Many people assume that dressing modestly means being boring but by taking part in such challenges, we show others that modesty shouldn’t be seen as limiting. It is rather a chance to be more creative. Also, being fashionable is not just about following a trend but adding a twist to it and making it your own.”

From showcasing barrette hair clips on hijabs to wearing bucket hats in lieu of headscarves, adapting to mainstream trends is a hallmark of the modest fashion blogging movement — and this has become increasingly evident through social media challenges.

The #dontrushchallenge is another social media trend that has gained global traction. Participants post videos of their makeover transformations, wearing elaborate makeup and outfits to the hit hip-hop song, “Don’t Rush,” by Young T and Bugsey. A group of prominent modest fashion and beauty bloggers, who also happen to be mothers, created the “Muslim Mom” edition, starring personalities like Hodan Yusuf from the Netherlands and Basma Kahie from London.

Modest fashion has steadily entered the mainstream over the past decade, rising through the ranks within the larger industry and cementing itself as a lifestyle, rather than a mere trend. It has become a multi-billion-dollar industry in its own right. Brimming with creativity and enthusiasm and celebrating inclusivity, modest fashion consumers and influencers fight the narrative that Muslim women are repressed and meek, or dress plainly.

While some may deem them a frivolous waste of time, these challenges offer a creative outlet and distraction from the dismal pandemic news. But more importantly, they invite all players into the fashion sphere without discrimination. Black or white, Western or Eastern, hijabi or non-hijabi, there is no modeling audition or prejudice involved — just a smart phone and an eye for style. 


Showtime: The best television of 2025 

Updated 26 December 2025
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Showtime: The best television of 2025 

  • From belly laughs to gut punches, here are the must-watch shows of the year 

‘Adolescence’ 

This harrowing drama consisted of four episodes, all shot in a single take. It told the story of 13-year-old Jamie Miller (the debut role for Owen Cooper, who deservedly won an Emmy for his faultless performance), who is accused of murdering a schoolmate, and the aftermath of that accusation for his family. “Adolescence” was the perfect blend of style and substance; you could marvel at the “balletic production processes that must have been involved,” as our reviewer noted, even while squirming in your seat at the painfully raw performances of the excellent ensemble cast. “It may be one of the most upsetting shows released this year,” our review concluded, “but it is also a remarkable work of art.” 

‘Severance’ S2 

Apple’s absorbing sci-fi comedy-drama expanded its universe in season two, as Mark S (Adam Scott) and his team of data refiners dealt with the fallout from their successful, if brief, escape from their ‘severed’ floor — where work and out-of-work memories and personalities are controlled and delineated by a chip embedded in their brains — at Lumon, during which they tried to alert the outside world to the cruelties of their working conditions. “Creator Dan Erickson and director Ben Stiller waste no time in rediscovering the subtle blend of tangible oddness and sinister dystopian creepiness that made the first season such an uncomfortable joy,” our reviewer wrote.  

‘Stranger Things’ S5 Vol. 1 

At the time of writing, we don’t know whether volume two of the final season of this epic Eighties-set sci-fi horror drama — out Dec. 26 — will be able to maintain the quality of this first volume, but all signs are good. As our reviewer wrote of volume one: “The Duffer Brothers lay down a compelling claim to be the current best-in-class when it comes to making thrilling mainstream TV. Is there anyone better at consistently building tension, releasing it a little through comedy, action, or both, then applying the pressure once again? The four episodes fly by.” There was edge-of-the-seat action and high-stakes jeopardy aplenty, but tempered by the moments of emotional interaction that have been crucial to the show’s success. 

‘Mo’ S2 

In Mo Amer’s semi-autobiographical comedy drama, he plays Mo Najjar, a Kuwait-born Palestinian refugee living in Houston, Texas, with his mother Yusra (the superb Farah Bsieso), and his older brother Sameer (Omar Elba), who’ve been waiting more than two decades to have their asylum case heard. In season two, our reviewer said, Amer continued to explore “incredibly complex and divisive topics — family, religion, imbalance of power, exile, mental health, parenthood, multiculturalism and much more — with an artful lightness of touch, without ever taking them lightly.”  

‘Andor’ S2 

The best of the multitude of TV spinoffs from “Star Wars,” “Andor” was only two seasons long, and the majority of viewers would already have known what was coming (spoiler: the events of “Rogue One” were coming). But its story of a population rising up against the erosion of their rights was both convincing and timely. “With ‘Andor,’ (creator Tony) Gilroy and (star Diego) Luna have truly set the gold standard for what future ‘Star Wars’ can be,” our reviewer wrote. “Not just a space opera, but real stories of transformation and beauty.” 

‘The Studio’ 

With “The Studio,” Seth Rogen and his co-creators manage both to skewer Hollywood and remind us why it’s still (sometimes) great (because it can still produce shows like ‘The Studio’). The star-studded comedy about a newly appointed Hollywood studio head, Matt Remick (Grogan), who believes himself to be a supporter of great art, but quickly discovers that he’ll have to park his principles and chase the money, was as sharp a satire as you could wish to see, confronting the inherent silliness of showbusiness but remaining entertaining throughout. 

‘Slow Horses’ S5 

The fifth season of this excellent, darkly humorous espionage drama wasn’t its strongest, but even so, it trumped most of the competition. British super-spy Jackson Lamb and his crew of misfit agents at Slough House were once again embroiled in high-level conspiracies when their resident tech nerd Roddy gets a glamorous new girlfriend who everyone — or, at least, everyone except for Roddy — can see is well out of his league. That led us into a plot covering Islamic extremism, the British far-right, and much more, all held together by Gary Oldman’s scene-stealing turn as Lamb. 

‘Last One Laughing’ 

Putting a group of 10 comedians in a room for six hours and telling them not to laugh isn’t the greatest premise on paper, but this UK adaptation of the Japanese show “Documental,” featuring a stellar lineup of some of Britain’s funniest people — and host Jimmy Carr — was an absolute joy. From Joe Wilkinson being eliminated by Lou Sanders’ whispered “Naughty tortie” to eventual winner Bob Mortimer’s whimsical flights of fancy, there was so much to love about this endearingly silly show. And credit to the casting directors — the mix of comics was central to its success.