Snapchat, Facebook to host Ramadan shows

Snapchat will also feature Egyptian star Ramez Galal’s prank show “Ramez Majnoon Rasmi.” (Instagram)
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Updated 23 April 2020
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Snapchat, Facebook to host Ramadan shows

DUBAI: Snapchat and Facebook are partnering with regional broadcasters to host 40 new Ramadan shows throughout the month.

With people staying at home during the coronavirus crisis, the total time spent on Snapchat’s “discover” page has increased by 80 percent.

To keep users entertained while they self-isolate during Ramadan, the social media app will upload a variety of content, from cooking shows to comedy, beauty and fashion-related series.

Some of these shows include Saudi Arabia’s “Atyab Tabkha,” which follows a young couple with a passion for creating new dishes from popular Saudi food.

Director of partnerships at online entertainment channel UTURN, Ahmed Nada, said that the company’s goal is to leverage its 2.1 million followers on their Snapchat channel “by creating hyper-local content to entertain and inspire the Saudi audience during Ramadan.”

UTURN has also created “What Grinds my Gears,” which Nada described as “a show that highlights the relatable frustrations Saudis and Arabs are going through in a comedic way.”




The social media app will upload a variety of content, from cooking shows to comedy, beauty and fashion-related series. (Supplied)

Snapchat will also feature Egyptian star Ramez Galal’s prank show “Ramez Majnoon Rasmi.”

Facebook will host the full series on their platform and will feature additional content such as exclusive highlights, pre-shows and after shows.

Their initiative #RamadanTogether, on Facebook Watch, will also focus on how core principles of the Holy Month will manifest themselves during a period traditionally dedicated to families, community outreach and support, according to a released statement. 

Facebook’s collaborations will be with video-on-demand brands, such as Shoof Drama, and content creators such as Emirati Khalid Al-Ameri, Saudi Ahmed Al-Shugairi and UK-based Mohamed Abdulle and Basma Khalifa. 

Lifestyle influencer Dina Tokio, model Mariah Idrissi and radio presenter Mim Shaikh will join Abdulle and Khalifa’s “Ramadan Stories” series.


REVIEW: ‘Shrinking’ season three flounders but Harrison Ford still shines

Updated 19 February 2026
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REVIEW: ‘Shrinking’ season three flounders but Harrison Ford still shines

DUBAI: In its first two seasons, “Shrinking” offered a smartly written, emotionally intelligent look at loss, therapy and the general messiness of human connection through the story of grieving therapist Jimmy (Jason Segel) — whose wife died in a tragic accident — and the village of flawed but recognizably human characters helping to heal him. Season three struggles to move forward with the same grace and thoughtfulness. It’s as though, encouraged by early praise, it has started believing its own hype.

For those familiar with co-creator Bill Lawrence’s other juggernaut, “Ted Lasso,” it’s a painfully familiar trajectory. That comedy also floundered in its third season. Emotional moments were resolved too quickly in favor of bits and once-complex characters were diluted into caricatures of themselves. “Shrinking” looks like it’s headed in the same direction.

The season’s central theme is “moving forward” — onward from grief, onward from guilt, and onward from the stifling comfort of the familiar. On paper, this is fertile ground for a show that deftly deals with human emotions. Jimmy is struggling with his daughter’s impending move to college and the loneliness of an empty nest, while also negotiating a delicate relationship with his own father (Jeff Daniels). Those around him are also in flux. 

But none of it lands meaningfully. The gags come a mile a minute and the actors overextend themselves trying to sound convincing. They’ve all been hollowed out to somehow sound bizarrely like each other.

Thankfully, there is still Harrison Ford as Paul, the gruff senior therapist grappling with Parkinson’s disease who is also Jimmy’s boss. His performance is devastatingly moving — one of his best — and the reason why the show can still be considered a required watch. Michael J. Fox also appears as a fellow Parkinson’s patient, and the pair are an absolute delight to watch together.

A fourth season has already been greenlit. Hopefully, despite its quest to keep moving forward, the show pauses long enough to find its center again. At its best, “Shrinking” is a deeply moving story about the pleasures and joys of community, and we could all use more of that.