BARCELONA: Barcelona will sell the title rights to their storied stadium for one year in an effort to raise money for the fight against the coronavirus.
The Spanish club’s executive board said Tuesday it will donate the entire fee raised by selling the title rights to the Camp Nou to fighting the global pandemic.
The Camp Nou is the biggest stadium in Europe with more than 99,000 seats. It has never had a sponsor since it opened in 1957.
“We want to send a universal message: For the first time someone will have the opportunity to put their name on Camp Nou and the revenues will go to all of humanity, not just Barca,” club vice president Jordi Cardoner told The Associated Press.
“The initiative arose in an emergency situation. We think that we have to have a very quick response, putting our crown jewel at the service (of the fight).”
The club had planned to wait to sell the stadium’s title rights for the first time in the 2023-24 season. At that time, the club hopes to bring in €300 million ($326 million) paid up front for a 25-year contract to pay for renovations to the stadium and other facilities.
Cardoner, who has recovered after contracting the virus, said the board conceived of this new charity sale independent of the long-term deal of 25 years. But, he said that if there emerges a sponsor who wanted to include it in the long-term deal, then the club would consider it.
Cardoner said Barcelona want to listen to offers from companies and private foundations and will consider opening it up to a group of interested sponsors who could team up and hopefully provide even more funds to help battle the new virus.
He would not give any estimate on how much the foundation hopes to earn from this “one-shot” sale. But given the greatness of Lionel Messi and the millions of spectators who tune in each week to watch Barcelona’s games, Camp Nou is one of the most coveted venues in sports.
“Camp Nou is sending out an S.O.S.,” Cardoner said. “We are open to everything. We want to maximize the economic participation and to ensure that the partners share our same social values.”
The stadium will maintain the name “Camp Nou” in addition to including the sponsor, the club said.
Barcelona’s foundation for social charities, which is overseen by Cardoner, will manage the investment of the money in fighting the virus. The foundation runs programs in Spain and in 58 other countries, largely focused on at-risk youth and refugees.
The club said it hopes to close a deal “in the coming weeks.” The decision will then have to be approved by a general assembly of club members, which number 140,000, likely to be held in October, if conditions permit.
How the money is used will be determined by the club’s foundation and the sponsor, with each party proposing how to distribute half of the funds, Cardoner said. Barcelona said they want s to propose using part of the money in Spain, especially in Catalonia, and in countries where the club has current charities. Cardoner said specific projects have not been chosen, but he would like some money to go to helping the elderly, especially in the devastated nursing home sector.
Cardoner said that he took some inspiration from the club’s decision in 2006 to put UNICEF on its shirt, which had never carried a sponsor before. The club moved the UNICEF logo to the back of the shirt in 2011 and sold the front to a corporate sponsor. It has continued to donate €2 million ($2.14 million) to UNICEF annually.
The main impetus, however, hit Cardoner while he was confined to his bed waging his own fight against an infection from the virus. He never needed hospitalization and fully recovered after a couple of weeks, but he said that the experience prompted him to “think big.”
“I spent a long time in bed and had time to think,” he said. “We do a lot through our foundation, and it occurred to me that we had to think big, think big like we did with the shirt and UNICEF.”
Barcelona sell Camp Nou title to raise money to fight virus
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Barcelona sell Camp Nou title to raise money to fight virus
Elvira holds his nerve to win 2026 Dubai Invitational
- The Spaniard finished top after five players had shared the lead on the final day at Dubai Creek Resort
DUBAI: A nerveless display during a roller-coaster final round saw Nacho Elvira come out on top to claim his third DP World Tour title at the 2026 Dubai Invitational.
No fewer than five players shared the lead on a chaotic Sunday at Dubai Creek Resort, where overnight leader Elvira cruised into a three-shot lead following a third birdie of the day at the seventh.
He left the door ajar when finishing his front nine with successive bogeys as Rory McIlroy, Shane Lowry, Daniel Hillier and Marcus Armitage joined the Spaniard at the summit at nine under down the final stretch.
Lowry made his move with a birdie at the 15th, only to double bogey the last and spectacularly fall out of contention.
Hillier was the clubhouse leader at nine under, but Elvira carded his first birdie of the back nine at the 17th to earn a one-shot lead down the last and calmly rolled a final par for a brilliant victory.
“It means the world,” the 38-year-old said. “If you told me on Tuesday that I’d be winning this tournament I’d have never believed you.
“It’s a dream come true, especially having the family here. I’ve always dreamed to have my kids walking up to me with a win and anything that happens after this, nothing compares to this.
“I knew at some point it was going to be difficult, especially with the great players playing in front of me. I somehow managed to make a par on 10, managed somehow to make a par on 11 and I guess I calmed down a little after this and stayed patient.
“To be honest with you, I wasn’t nervous until the very last putt — the one-footer I had for the win. I knew what I needed to do, I knew I needed to be patient. I think there are so many positives from this week and I couldn’t be happier.”
Elvira opened with a birdie to maintain his two-shot overnight lead at nine under, but it was reduced to nothing when Lowry birdied three of his first four holes.
The Spaniard became the first man to reach double figures with a birdie at the fourth and when he birdied the seventh, he led by three at 11 under.
Lowry had bogeyed the latter hole to slip back to eight under alongside Armitage, who had birdied the first and seventh to reach that mark, before Elvira twitched at the top.
Bogeys at the eighth and ninth saw him drop to nine under and he was joined by Armitage after the Englishman’s birdie at the tenth.
McIlroy seemed out of contention after two dropped shots and gain during his opening seven holes, but he surged into co-leadership after five straight birdies from the ninth.
Hillier, who had eagled the 13th, joined the party at nine under after his fourth birdie of the day at the 15th.
Lowry made it a five-way tie for the lead with a birdie at the 13th before Armitage dropped back one with a bogey at the 14th.
The Irishman jumped ahead on his own with a 27-foot birdie putt at the 15th before Hillier set the clubhouse target of nine under following a flawless 65.
The world No. 26 was inches from increasing his lead to two shots at his 16th, while McIlroy almost holed out from a greenside bunker to birdie the last, but two-putted to fall back to eight under.
Elvira still had the final two holes to play and piled the pressure on Lowry with birdie at the penultimate hole to rejoin the lead at ten under.
Just as the Spaniard drained his seven-foot birdie putt, Lowry’s bunker shot flew the final green and into the water to card a stunning double bogey. That meant Elvira only needed a par on the 72nd hole for victory and he showed nerves of steel to do just that from one foot.
Elvira was handed the trophy by tournament host Abdullah Al Naboodah, chairman of Al-Naboodah Investments and European Tour Group non-executive board member.
“Congratulations to Nacho Elvira on an outstanding performance and well-earned victory,” he said.
“The caliber of golf from both our professionals and amateurs has been remarkable. The pro-am format is what makes the Dubai Invitational special, and it remains an honor to host the world’s best here. Thank you to everyone who took part and to our global partners DP World and Rolex, along with our tournament partners Discovery Land Company, Dubai Basketball, Gulfstream and Silverlake.
“We also extend our thanks to the Wasl and World of Hyatt for providing the unparalleled backdrop of the Dubai Creek Golf Club and special thanks to the Dubai Sports Council and the Emirates Golf Federation for their continued support for the tournament and golf in the region. We look forward to welcoming everyone back in 2028."
Frenchman Julien Guerrier bounced back from a double bogey at the second with seven birdies to sit in a share of third at eight under alongside Spain’s David Puig, McIlroy and Lowry.
Armitage double-bogeyed the last to join Matt Wallace and Dane Thorbjørn Olesen at six under, while France’s Antoine Rozner and South African duo Thriston Lawrence and Dylan Frittelli were one shot further back to wrap up the top 10.
