Flour power: Lahore bakery trains women to rise to life’s challenges

Workers at Lahore's Go Flour bakery share a laugh as they go about the day's work, Photo taken in Lahore on March 06, 2020 in Lahore. (Photo courtesy: Go Flour)
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Updated 12 April 2020
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Flour power: Lahore bakery trains women to rise to life’s challenges

  • Several employees have gone on to become successful entrepreneurs 
  • Our aim is to empower them to become financially independent, owner Shah says

LAHORE: The smell of warm, toasty bread emanates through the small waiting area of Go Flour bakery as Shamila Bukhari works through the ingredients to bake a fresh batch.

As an apprentice at the tiny eatery that’s tucked away in a corner of Lahore’s upmarket Gulberg area, Bukhari is part of a growing tribe of women to be trained in the art of “baking the world a better place,” its owner, Asma Yasmin Shah, told Arab News on Sunday.

“It’s necessary for more women to enter the workforce as skilled workers, for them to be financially independent, and to gain the respect they deserve from the wider community,” Shah said during a phone interview.

Since its inception in September 2019, Go Flour bakery has trained several women from Pakistan’s diverse socio-economic backgrounds and hopes “to empower and help them move into the working world with a hands-on skill, baking, in their pockets,” Shah said.

While its two trainers, master baker Akram Shafi, and professional chef Ahmed Cheema are men, all of Go Flour’s employees – ten permanent and ten under training – are women between the ages of 19 and 50.




The eatery prides itself in providing a platform for Pakistani women of all ages and from diverse socio-economic backgrounds to become financially independent, Seen here is Nargis who works as a trainee at Go Flour bakery.  Photo taken in Lahore on March 06, 2020. (Photo courtesy: Go Flour)

Bukhari, 40, said she chanced upon the bakery while surfing through Facebook, and eventually messaged Shah to enquire about employment opportunities.

A few months after being hired as a trainee, Shah said Bukhari was “quick to learn the tricks of the trade.”

If earlier, she didn’t know the difference between creaming, folding, or beating, today, she could bake blind – a technique wherein the crust of a pie/tart is baked without the filling. 

“I’ve mastered making all kinds of bread, including multi-grain which is my favorite, both to make and eat,” Bukhari said, adding that the employment allowed her to make the most of the ample time on her hands, especially with both her children grown up.

Shah, for her part, says the idea to set up Go Flour and provide a platform for women in Pakistan, was her way of paying it forward.

“I wanted to help them learn a skill so they could feel empowered and stand on their own feet and earn for themselves. The knowledge I picked up [over the years] inspired me to do something for other women,” Shah, who is originally from London and moved to Lahore 20 years ago, said.

Detailing the experiences acquired in the London chapter of her life, she explained how she co-owned an Italian restaurant with her sister which ultimately became a catalyst for her desire to see “more women in hospitality.”




Owner Asma Yasmin Shah says Go Flour is the only bakery in the city to make artisan bread that's free of additives and enhancers, with all goods made to order. This photo taken in Lahore on November,2019. (Photo Courtesy: Go Flour)

While in London, Shah also volunteered at the Center for Better Health, an organization focussing on reintroducing people suffering from mental health issues, back into the workplace.

It was there that she took on a project for artisan baking and learnt new techniques in the process, eventually training other participants in the program.

Armed with a new-found experience, she joined forces with Cheema – her long-time friend and now business partner – to set up Go Flour.

Today, the organization prides itself in being the only bakery in Lahore to make artisan bread that’s “free of additives and enhancers,” while “championing the cause for women empowerment.”

“Many, many women have come and gone. A lot of them for shorter stints as, unfortunately, they have family (childcare/in-laws) or transport issues. But some have gone on to open their businesses, one started a canteen at a college here in Lahore and another, a former trainee, started her online baking business,” Shah said.

It’s something Bukhari, too, aspires to do one day.

“I have gained so much confidence and independence and make my own money now. Next, I hope to open a small bakery someday soon.”


UNGA adopts Pakistan-sponsored resolution focusing world attention on Palestine, Kashmir

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UNGA adopts Pakistan-sponsored resolution focusing world attention on Palestine, Kashmir

  • The resolution calls on countries to immediately cease foreign military intervention in and occupation of foreign countries and territories
  • Islamabad says the resolution reinforces international attention to the legitimate causes and aspirations of Palestinian, Kashmiri peoples

ISLAMABAD: The United Nations General Assembly (UNGA) has adopted a Pakistan-sponsored resolution on the peoples’ right to self-determination, Pakistan’s UN mission said on Friday, saying it reinforces the world attention to the Palestine and Kashmir issues.

The text, which was adopted by consensus, was recommended last month by the 193-member General Assembly’s Third Committee, which deals with social, humanitarian and cultural issues, according to Pakistani state media.

Co-sponsored by 65 countries, it called on countries to immediately cease foreign military intervention in and occupation of foreign countries and territories as well as acts of “repression, discrimination, and maltreatment.”

The resolution also declared the General Assembly’s firm opposition to acts of foreign military intervention, aggression and occupation, which have resulted in suppression of peoples’ right to self-determination in parts of the world.

“The consensual adoption of the resolution manifests broad international support for the inalienable right of the peoples facing colonialism, alien domination and foreign occupation,” Pakistan’s UN mission said on X. 

“For the people of Indian Illegally Occupied Jammu and Kashmir (IIOJK) and Palestine, the resolution reinforces international attention to their just and legitimate cause and their aspirations for freedom and dignity in accordance with UN Security Council resolutions.”

Pakistan, which does not recognize Israel, supports an independent Palestinian state based on “internationally agreed parameters” and pre-1967 borders, calling for an end to Israeli occupation of the Gaza Strip and the West Bank, including East Jerusalem.

Kashmir, on the other hand, has been divided between Pakistan and India since their independence from British rule in 1947. Both countries claim the Himalayan territory in its entirety but rule it in part and have fought multiple wars over it.

Islamabad has repeatedly urged New Delhi to hold a plebiscite in the disputed territory in line with the United Nations Security Council resolutions.

Ambassador Usman Jadoon, Pakistan’s deputy permanent representative to the UN, this week said the realization of self-determination is not merely a historical aspiration, but an enduring obligation.

“Recent developments in the Middle East demonstrate that lasting peace cannot be achieved through the continued denial and suppression of the legitimate right to self-determination of the Palestinian people,” he said on Thursday.

“Similarly, the UN Security Council has, through several resolutions, recognized the legitimate right of self-determination of the people of Jammu and Kashmir. A just resolution of the Jammu and Kashmir dispute remains central to the establishment of durable peace in South Asia.”