Apple, Google plan software to slow virus, joining debate on tracking

Health experts have credited extensive testing and contact tracing with slowing the spread of the coronavirus in nations such as South Korea. (AP)
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Updated 12 April 2020
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Apple, Google plan software to slow virus, joining debate on tracking

  • System would require millions of people to opt in, trusting company safeguards

SAN FRANCISCO: Apple Inc. and Alphabet Inc’s Google have said that they will work together to create contact tracing technology that aims to slow the spread of the coronavirus by allowing users to opt into logging other phones they have been near.

The rare collaboration between the two Silicon Valley companies, whose operating systems power 99 percent of the world’s smartphones, could accelerate usage of apps that aim to get potentially infected individuals into testing or quarantine more quickly and reliably than existing systems in much of the world.
  Such tracing will play a vital role in managing the virus once lockdown orders end, health experts say.
The planned technology also throws the weight of the tech leaders into a global conflict between privacy advocates who favor a decentralized system to trace contacts and governments in Europe and Asia pushing centralized approaches that have technical weaknesses and potentially let governments know with whom people associate.
“With Apple and Google, you get all the public health functions you need with a decentralized and privacy-friendly app,” said Michael Veale, a University College London legal lecturer involved in European contact tracing system DP3T.
Centralized solutions such as those proposed in Britain and Germany would no longer work under the new technology, Veale said.
To be effective, the Silicon Valley system would require millions of people to opt in the system, trusting the technology companies’ safeguards, as well as smooth oversight by public health systems.
The companies said they started developing the technology two weeks ago to streamline technical differences between Apple’s iPhones and Google’s Android that had stymied the interoperation of some existing contact tracing apps.
Under the plan, users’ phones with the technology will emit unique Bluetooth signals. Phones within about six feet can record anonymous information about encounters.
People who test positive for the virus can opt to send an encrypted list of phones they came near to Apple and Google, which will trigger alerts to potentially exposed users to seek more information. Public health authorities would need to sign off that an individual has tested positive before they can send on the data.

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Apple and Google plan to release software tools in mid-May to contact tracing apps that they and public health authorities approve.

The logs will be scrambled to keep infected individuals’ data anonymous, even to Apple, Google and contact tracing app makers, the companies said. Apple and Google said their contact tracing system will not track GPS location.
“To their credit, Apple and Google have announced an approach that appears to mitigate the worst privacy and centralization risks,” Jennifer Granick, surveillance and cybersecurity counsel for the American Civil Liberties Union, said.
She added that the companies could have more safeguards such as specifying that contract tracing features would not be used beyond the current pandemic.
Apple and Google plan to release software tools in mid-May to contact tracing apps that they and public health authorities approve. Apps including Private Kit and CoEpi, which had contacted Apple and Google for help a month ago, said that the new tools would enable them to drop potentially unreliable workarounds.
Apps will be able to focus on developing a simple interface for users and health care workers, with Apple and Google handling Bluetooth and privacy issues, said Dana Lewis, a lead developer of contact tracing app CoEpi.
However, Apple and Google plan to release software updates in the coming months so that users do not need a separate app to log nearby phones.
Google said the tools and updates would not be available where its services are blocked, such as in China or on unofficial Android devices. Apple will distribute the technology as an update to its iPhone operating system.
A median of 76 percent of people in US and other advanced economies have smartphones, according to a Pew Research Center study last year, compared with a median of 45 percent in emerging economies.
Governments worldwide have been scrambling to adopt software meant to improve the normally labor-intensive process of contact tracing, in which health officials go to recent contacts of an infected person and ask them to self-quarantine or get tested.
“It’s very interesting, but a lot of people worry about it in terms of a person’s freedom. We’re going to take a look at that, a very strong look at that,” US President Donald Trump said at a press briefing when asked about Apple and Google’s efforts.
Health experts have credited extensive testing and contact tracing with slowing the spread of the virus in nations such as South Korea, but limited testing has held back contact tracing in the US.
For instance, New York City’s Department of Health and Mental Hygiene said that tracing would not be helpful until the virus is controlled, with apps potentially proving expedient when someone has crossed paths with many people.
“This isn’t a substitute for testing — you need to know who has it — but it produces actionable results so people can act responsibly, self-isolate and reduce anxiety in the community as a whole,” said Al Gidari, a Stanford University law school lecturer and previously long-time external counsel to Google.


AI will never replace human creativity, says SRMG CEO 

Updated 30 January 2026
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AI will never replace human creativity, says SRMG CEO 

  • Speaking to Maya Hojeij, senior business anchor at Asharq with Bloomberg, Jomana R. Alrashid expressed pride in SRMG platforms that had absorbed and adopted AI

RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday. 

“You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit. 

“We will never eliminate that human role which comes in to actually tell that story, do the actual investigative reporting around it, make sure to be able to also tell you what’s news or what’s factual from what’s wrong ... what’s a misinformation from bias, and that’s the bigger role that the editorial player does in the newsroom.”

Speaking on the topic of AI, moderated by Maya Hojeij, senior business anchor at Asharq with Bloomberg, the CEO expressed her pride in SRMG platforms that had absorbed and adopted AI in a way that was “transformative.”

“We are now translating all of our content leveraging AI. We are also now being able to create documentaries leveraging AI. We now have AI-facilitated fact-checking, AI facilities clipping, transcribing. This is what we believe is the future.”

Alrashid was asked what the journalist of the future would look like. “He’s a journalist and an engineer. He’s someone who needs to understand data. And I think this is another topic that is extremely important, understanding the data that you’re working with,” she said.

“This is something that AI has facilitated as well. I must say that over the past 20 years in the region, especially when it comes to media companies, we did not understand the importance of data.”

 

The CEO highlighted that previously, media would rely on polling, surveys or viewership numbers, but now more detailed information about what viewers wanted was available. 

During the fireside session, Alrashid was asked how the international community viewed the Middle Eastern media. Alrashid said that over the past decades it had played a critical role in informing wider audiences about issues that were extremely complex — politically, culturally and economically — and continued to play that role. 

“Right now it has a bigger role to play, given the role again of social media, citizen journalists, content creators. But I also do believe that it has been facilitated by the power that AI has. Now immediately, you can ensure that that kind of content that is being created by credible, tier-A journalists, world-class journalists, can travel beyond its borders, can travel instantly to target different geographies, different people, different countries, in different languages, in different formats.”

She said that there was a big opportunity for Arab media not to be limited to simply Arab consumption, but to finally transcend borders and be available in different languages and to cater to their audiences. 

 

The CEO expressed optimism about the future, emphasizing the importance of having a clear vision, a strong strategy, and full team alignment. 

Traditional advertising models, once centered on television and print, were rapidly changing, with social media platforms now dominating advertising revenue.

“It’s drastically changing. Ultimately in the past, we used to compete with one another over viewership. But now we’re also competing with the likes of social media platforms; 80 percent of the advertising revenue in the Middle East goes to the social media platforms, but that means that there’s 80 percent interest opportunities.” 

She said that the challenge was to create the right content on these platforms that engaged the target audiences and enabled commercial partnerships. “I don’t think this is a secret, but brands do not like to advertise with news channels. Ultimately, it’s always related with either conflict or war, which is a deterrent to advertisers. 

“And that’s why we’ve entered new verticals such as sports. And that’s why we also double down on our lifestyle vertical. Ultimately, we have the largest market share when it comes to lifestyle ... And we’ve launched new platforms such as Billboard Arabia that gives us an entry into music.” 

Alrashid said this was why the group was in a strong position to counter the decline in advertising revenues across different platforms, and by introducing new products.

“Another very important IP that we’ve created is events attached to the brands that have been operating in the region for 30-plus years. Any IP or any title right now that doesn’t have an event attached to it is missing out on a very big commercial opportunity that allows us to sit in a room, exchange ideas, talk to one another, get to know one another behind the screen.” 

The CEO said that disruption was now constant and often self-driving, adding that the future of the industry was often in storytelling and the ability to innovate by creating persuasive content that connected directly with the audience. 

“But the next disruption is going to continue to come from AI. And how quickly this tool and this very powerful technology evolves. And whether we are in a position to cope with it, adapt to it, and absorb it fully or not.”