Adidas’ latest campaign shot in Saudi Arabia

Adidas Originals decided to shoot its latest “Change is a Team Sport” campaign in Saudi Arabia. (Supplied)
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Updated 18 February 2020

Adidas’ latest campaign shot in Saudi Arabia

DUBAI: In celebration of the 50th anniversary of its iconic superstar sneakers, Adidas Originals decided to shoot its latest “Change is a Team Sport” campaign in Saudi Arabia. 

Featuring four talented women hailing from the Kingdom, the campaign images were photographed against the striking backdrop of the AlUla heritage site.




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For the campaign, the athletic giant tapped designer Alaa Balkhy, rapper Aseel Saraj, fashion blogger Jory Al Maiman and skateboarder and actress Sarah Taibah to showcase the sportswear brand’s iconic sneakers.

It is the first time a major brand has shot a campaign at the UNESCO heritage site.


We will continue to support Yemen: Saudi envoy to UN

Updated 05 June 2020

We will continue to support Yemen: Saudi envoy to UN

NEW YORK: Abdallah Al-Mouallimi, Saudi permanent representative to the UN, has said that despite the challenges of the coronavirus pandemic, the Kingdom and the UN will continue to support Yemen. At a recent high-level donor event, partners succeeded in collecting the equivalent of 50 percent of the total amount allocated by the UN to meet the humanitarian needs in Yemen.

Al-Mouallimi said that the Kingdom provides its humanitarian assistance to all Yemeni people because their suffering does not recognize political disputes.