Adidas’ latest campaign shot in Saudi Arabia

Adidas Originals decided to shoot its latest “Change is a Team Sport” campaign in Saudi Arabia. (Supplied)
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Updated 18 February 2020
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Adidas’ latest campaign shot in Saudi Arabia

DUBAI: In celebration of the 50th anniversary of its iconic superstar sneakers, Adidas Originals decided to shoot its latest “Change is a Team Sport” campaign in Saudi Arabia. 

Featuring four talented women hailing from the Kingdom, the campaign images were photographed against the striking backdrop of the AlUla heritage site.




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For the campaign, the athletic giant tapped designer Alaa Balkhy, rapper Aseel Saraj, fashion blogger Jory Al Maiman and skateboarder and actress Sarah Taibah to showcase the sportswear brand’s iconic sneakers.

It is the first time a major brand has shot a campaign at the UNESCO heritage site.


Saudi mine-clearance project in Yemen destroys 4,235 explosive devices in a day

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Saudi mine-clearance project in Yemen destroys 4,235 explosive devices in a day

  • Project Masam aims to rid Yemen of all mines to help ensure the highest standards of safety and security for the Yemeni people

LONDON: Saudi Arabia’s Project Masam cleared 4,235 mines, unexploded ordnance and other explosive devices in a single day from Bab Al-Mandab region in southwestern Yemen, as part of its mission to protect civilians.

Osama Al-Gosaibi, the project’s director general, said it aims to rid Yemen of all mines to help ensure the highest standards of safety and security for the Yemeni people.

On Wednesday, the project’s teams destroyed 33 anti-tank mines, 31 anti-personnel mines, 86 miscellaneous shells, 2,750 assorted rounds, 1,291 breakers and valves used in devices, 12 grenades, two Katyusha rockets, a missile, 15 shell arrows, and 14 other explosive devices.

Masam’s teams are tasked with clearing villages, roads and areas around schools to facilitate the safe movement of civilians and delivery of humanitarian aid.

The project trains local people to become demining engineers, provides them with modern equipment to do the job, and also offers support to Yemenis injured by explosive devices.