Juventus to don jerseys with Arabic calligraphy at Italian Super Cup match in Riyadh

The jerseys were designed in collaboration with renowned Saudi-Moroccan calligraphy artist Shaker Kashgari. (Supplied)
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Updated 22 December 2019
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Juventus to don jerseys with Arabic calligraphy at Italian Super Cup match in Riyadh

DUBAI: Juventus stars Cristiano Ronaldo, Paulo Dybala and Matthijs de Ligt will not only be strutting their football skills in today’s Italian Super Cup match in Riyadh, but will also pay homage to their host’s culture by wearing jerseys with Arabic calligraphy.

The limited-edition football shirts, a collaboration from adidas and Juventus with renowned Saudi-Moroccan calligraphy artist Shaker Kashgari, salutes the traditional art form and is a celebration of Arabic culture.

It also celebrates one of the most culturally diverse football clubs in the world, with 14 different nationalities from across Europe and South America in the Juventus first team.

Inside each individual number is a traditional Arabic calligraphy design that spells out the word ‘Juventus’, with each player’s name also written in Arabic text.

Football fans in Saudi Arabia will be able to purchase their Juventus jersey with Arabic text and the bespoke design until the yearend adidas stores in Riyadh and Jeddah.

“Arabic culture is rooted in pride and passion, the same traits that unite football clubs, players and fans across the globe,” according to Shaker Kashgari, who designed the calligraphic texts. “Calligraphy is one of the oldest Arabic traditions, whilst football is playing an increasingly bigger role in our society – this design brings the two together. Juventus has a beautiful history with culture at the heart; what better way to celebrate that than through traditional art.”

“Through this choice, we want to pay tribute to a traditional art form,” said Giorgio Ricci, the Juventus Chief Revenue Officer.

“The collaboration with the great artist Shaker Kashgari makes an important appointment like the Italian Super Cup even more special.”


World Defense Show 2026: KPMG highlights human capital as strategic defense asset

Updated 03 February 2026
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World Defense Show 2026: KPMG highlights human capital as strategic defense asset

KPMG published a series of four white papers as official knowledge partner for the World Defense Show 2026, reinforcing its commitment to supporting Saudi Arabia’s Vision 2030 and the Kingdom’s ambition to build a sovereign, future-ready defense ecosystem grounded in integrated capability development, localization, and digital readiness.

As global defense priorities evolve from procurement-led models toward capability-driven ecosystems, one of the papers in the defense integration series highlights a clear inflection point for the sector. According to KPMG analysis, defense localization in Saudi Arabia has increased from around 4 percent in 2018 to 24.9 percent in 2024, with the Kingdom targeting 50 percent localization by 2030. At the same time, local content across the defense sector has reached 40.7 percent, up from 38.4 percent in 2023, reflecting deeper integration across procurement, industrial participation, technology adoption, and workforce development.

KPMG’s findings emphasize that modern defense power is no longer defined by platforms and equipment alone, but by the ability to design, operate, integrate, and sustain advanced systems at scale. While technology, infrastructure, and capital investment remain critical enablers, the firm’s WDS position paper highlights that defense transformation has a significant human-capital focus, recognizing that skills, data literacy, and local expertise are essential to maximizing the performance, resilience, and sovereignty of advanced defense capabilities.

Christopher Moore, head of defense and security, said: “Saudi Arabia’s defense transformation has a significant human-capital focus, alongside major investments in technology, equipment, and industrial capacity. The progress we are seeing in localization and local content demonstrates that the Kingdom is not only acquiring advanced systems, but also building the skills, institutions, and operating models required to sustain them. Through our partnership with the World Defense Show, KPMG is proud to contribute insight and frameworks that help translate Vision 2030 ambition into operational readiness.”

This human-capital perspective forms part of a broader KPMG defense thought-leadership series developed for WDS 2026, which examines defense transformation through multiple, interconnected pillars. These include accelerating sovereign defense ecosystems, integrating business and technology infrastructure, financing future deterrence through public-private partnerships, strengthening industrial and technological autonomy, and building a future-ready defense workforce — reflecting KPMG’s holistic view of defense as an integrated national ecosystem.

KPMG’s research also situates Saudi Arabia’s progress within a global economic context. International benchmarks cited in the firm’s WDS analysis show that every $1 billion in defense manufacturing output in the US supports approximately 5,700 jobs, while the UK defense sector contributes around £25 billion ($34.2 billion) to GDP and sustains 260,000 skilled jobs. Across the EU, defense industries employ more than 1.6 million people and generate approximately 70 billion euros ($82.9 billion) in annual value. KPMG notes that similar dynamics are beginning to emerge in Saudi Arabia as localization accelerates and private-sector participation expands.

To support measurable progress, KPMG has proposed a Defense Workforce Capability Index — a framework that links workforce outcomes directly to operational readiness. The index tracks localization rates, technical qualification levels in advanced and digital systems, and the share of maintenance and sustainment conducted domestically, aligning human-capital metrics with broader defense performance objectives.

Taking place in Riyadh from Feb. 8 to 12, the World Defense Show will bring together senior government leaders, defense manufacturers, and technology innovators from around the world. The other three papers in the defense integration series focus on sovereignty, financing and technology.