Instagram bans influencers from promoting vaping products

The move comes on the same day the British Advertising Standards Authority banned tobacco companies from promoting e-cigarettes on social media sites. (File/AFP)
Short Url
Updated 19 December 2019
Follow

Instagram bans influencers from promoting vaping products

  • Product endorsements are rampant on Instagram as celebrities and others with large followings have struck deals to talk up clothing, food and other items
  • E-cigarette makers have been using influencers to promote their products through hashtags or posts

Social media influencers will be banned from promoting vaping, tobacco products and weapons on Instagram as the Facebook-owned platform doubles down on its existing ban on companies advertising these products.
Product endorsements are rampant on Instagram as celebrities and others with large followings, or so-called “influencers,” on the social network have struck deals to talk up clothing, food and other items.
Even though Facebook and Instagram have banned ads for tobacco products, e-cigarette makers have been using influencers to promote their products through hashtags or posts showing they were gifted the devices by companies.
“Branded content that promotes goods such as vaping, tobacco products and weapons will not be allowed,” Instagram said in a post on Wednesday.
“Our advertising policies have long prohibited the advertisement of these products, and we will begin enforcement on this in the coming weeks.”
According to CNBC https://www.cnbc.com/2019/12/18/instagram-to-ban-influencers-from-promot..., this would be the first time the platform is implementing restrictions around the type of items that can be promoted for branded content.
The new guidelines come after Instagram made changes in June to its policies allowing brands to turn an influencer’s post into a sponsored content ad that would appear on their feeds with a “paid partnership with” tag.
The move comes on the same day the British Advertising Standards Authority banned tobacco companies from promoting e-cigarettes on social media sites, following an investigation into their Instagram posts.
“It is imperative that Facebook and Instagram not only swiftly enact these policy changes, but also see that they are strictly enforced,” said Matthew Myers, president, Campaign for Tobacco-Free Kids.
“Tobacco companies have spent decades targeting kids – social media companies must not be complicit in this strategy,” he said.


List Magazine launches The List Awards

Updated 14 February 2026
Follow

List Magazine launches The List Awards

RIYADH: Luxury travel and lifestyle magazine List has announced the launch of The List Awards, in association with Swiss watchmaker Richard Mille. 

The List Awards are a first-of-its-kind recognition celebrating excellence across travel, wellness, culture, and fine dining in Saudi Arabia and the wider Gulf region.

Winners will be officially announced in the Winter 2026 edition of the magazine and across its social and digital platforms. 

The awards aim to define what world-class excellence looks and feels like in a new era of Saudi hospitality, creativity, and experience-driven living by recognizing establishments and cultural experiences shaping modern luxury in the region.

The selection process is not based on submissions, paid placements or public voting. Instead, List’s editorial team and a panel of independent judges personally experience each venue, brand or experience. 

Each entry is then explored, debated, and verified against key criteria: originality, precision, consistency, and relevance to the modern Saudi traveller. 

Nóirín Hegarty, List’s editor-in-chief, said: “Saudi Arabia is in the midst of an extraordinary cultural and creative transformation. The List Awards were born from a desire to recognise that energy and define what excellence truly looks like today.

“These awards are not about prestige for its own sake — they are about experience, authenticity, and intent. Every name on the list earned its place because it represents the best of the best and the future of luxury in the region and beyond.”