UK bans e-cigarette ads on Instagram, other social media

Tobacco companies have been investing millions of dollars in their e-cigarette businesses as sales of traditional cigarettes decline in developed economies. (AFP)
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Updated 18 December 2019
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UK bans e-cigarette ads on Instagram, other social media

  • Big tobacco has been investing millions of dollars in e-cigarette businesses as sales of traditional cigarettes decline
  • But a spate of vaping-related deaths and illnesses and addiction have raised concerns over the safety of these devices

Companies including British American Tobacco (BAT) will be barred from promoting e-cigarettes on Instagram and other social media sites as a result of a ruling by the UK’s advertising watchdog on Wednesday.
The Advertising Standards Authority (ASA) investigated Instagram posts from BAT e-cigarette brand Vype, as well as rivals Ama Vape, Attitude Vapes and Global Vaping Group.
Complaints from health groups had argued the posts were likely to appeal to people below 18 years of age.
The ASA ruled that BAT’s posts breached online advertising rules including the use of celebrities such as British singer Lily Allen.
Its ruling means BAT and the three other firms must immediately stop using Instagram to promote e-cigarettes in the UK, stop using influencers and remove any posts that breach UK advertising rules.
In complaints filed by lobby groups Action on Smoking and Health, Campaign for Tobacco-Free Kids and Stopping Tobacco Organizations and Products, the companies were also accused of using models who appeared to be under 25, which is prohibited in the UK.
Tobacco companies have been investing millions of dollars in their e-cigarette businesses as sales of traditional cigarettes decline in developed economies.
But a spate of vaping-related deaths and illnesses and high teen addiction to e-cigarettes have raised concerns over the safety of these devices.
In the United States, 52 deaths and nearly 2,500 lung illnesses have been associated with vaping.
Simon Cleverly, BAT’s group head of corporate affairs, said the company would abide by ASA’s decision, remove the relevant posts and amend its Instagram account.
The companies are allowed to provide factual product information such as the name, content and price of their e-cigarettes on their own websites.
“This is a major step forward in stopping the tobacco industry from promoting its new addictive products to children and teenagers,” said Anna Gilmore, director of the Tobacco Control Research Group at the University of Bath.
“But given that cigarette sales are falling and tobacco companies are desperate to recruit young people into using these new products, ongoing vigilance is essential,” she said.
BAT, the maker of Dunhill cigarettes, reported vaping products revenue of £189 million for the first half of this year, up from £118 million a year earlier.
“While this is a mild negative for BAT’s UK revenue stream from vape products in the UK, it’s immaterial to the bottom line,” Liberum analyst Nico von Stackelberg said in a note.


War powers resolution fails in Senate as 2 Republicans bow to Trump pressure

Updated 15 January 2026
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War powers resolution fails in Senate as 2 Republicans bow to Trump pressure

WASHINGTON: Senate Republicans voted to dismiss a war powers resolution Wednesday that would have limited President Donald Trump’s ability to conduct further attacks on Venezuela after two GOP senators reversed course on supporting the legislation.
Trump put intense pressure on five Republican senators who joined with Democrats to advance the resolution last week and ultimately prevailed in heading off passage of the legislation. Two of the Republicans — Sens. Josh Hawley of Missouri and Todd Young of Indiana — flipped under the pressure.
Vice President JD Vance had to break the 50-50 deadlock in the Senate on a Republican motion to dismiss the bill.
The outcome of the high-profile vote demonstrated how Trump still has command over much of the Republican conference, yet the razor-thin vote tally also showed the growing concern on Capitol Hill over the president’s aggressive foreign policy ambitions.
Democrats forced the debate after US troops captured Venezuelan leader Nicolás Maduro in a surprise nighttime raid earlier this month
“Here we have one of the most successful attacks ever and they find a way to be against it. It’s pretty amazing. And it’s a shame,” Trump said at a speech in Michigan Tuesday. He also hurled insults at several of the Republicans who advanced the legislation, calling Sen. Rand Paul of Kentucky a “stone cold loser” and Sens. Lisa Murkowski of Alaska and Susan Collins of Maine “disasters.” Those three Republicans stuck to their support for the legislation.
Trump’s latest comments followed earlier phone calls with the senators, which they described as terse. The president’s fury underscored how the war powers vote had taken on new political significance as Trump also threatens military action to accomplish his goal of possessing Greenland.
The legislation, even if it had cleared the Senate, had virtually no chance of becoming law because it would eventually need to be signed by Trump himself. But it represented both a test of GOP loyalty to the president and a marker for how much leeway the Republican-controlled Senate is willing to give Trump to use the military abroad. Republican angst over his recent foreign policy moves — especially threats of using military force to seize Greenland from a NATO ally — is still running high in Congress.
Two Republicans reconsider
Hawley, who helped advance the war powers resolution last week, said Trump’s message during a phone call was that the legislation “really ties my hands.” The senator said he had a follow-up phone call with Secretary of State Marco Rubio Monday and was told “point blank, we’re not going to do ground troops.”
The senator added that he also received assurances that the Trump administration will follow constitutional requirements if it becomes necessary to deploy troops again to the South American country.
“We’re getting along very well with Venezuela,” Trump told reporters at a ceremony for the signing of an unrelated bill Wednesday.
As senators went to the floor for the vote Wednesday evening, Young also told reporters he was no longer in support. He said that he had extensive conversations with Rubio and received assurances that the secretary of state will appear at a public hearing before the Senate Foreign Relations Committee.
Young also shared a letter from Rubio that stated the president will “seek congressional authorization in advance (circumstances permitting)” if he engaged in “major military operations” in Venezuela.
The senators also said his efforts were also instrumental in pushing the administration to release Wednesday a 22-page Justice Department memo laying out the legal justification for the snatch-and-grab operation against Maduro.
That memo, which was heavily redacted, indicates that the administration, for now, has no plans to ramp up military operations in Venezuela.
“We were assured that there is no contingency plan to engage in any substantial and sustained operation that would amount to a constitutional war,” according to the memo signed by Assistant Attorney General Elliot Gaiser.
Trump’s shifting rationale for military intervention
Trump has used a series of legal arguments for his campaign against Maduro.
As he built up a naval force in the Caribbean and destroyed vessels that were allegedly carrying drugs from Venezuela, the Trump administration tapped wartime powers under the global war on terror by designating drug cartels as terrorist organizations.
The administration has claimed the capture of Maduro himself was actually a law enforcement operation, essentially to extradite the Venezuelan president to stand trial for charges in the US that were filed in 2020.
Paul criticized the administration for first describing its military build-up in Caribbean as a counternarcotics operation but now floating Venezuela’s vast oil reserves as a reason for maintaining pressure.
“The bait and switch has already happened,” he said.
Trump’s foreign policy worries Congress
Lawmakers, including a significant number of Republicans, have been alarmed by Trump’s recent foreign policy talk. In recent weeks, he has pledged that the US will “run” Venezuela for years to come, threatened military action to take possession of Greenland and told Iranians protesting their government that ” help is on its way.”
Senior Republicans have tried to massage the relationship between Trump and Denmark, a NATO ally that holds Greenland as a semi-autonomous territory. But Danish officials emerged from a meeting with Vance and Rubio Wednesday saying a “fundamental disagreement” over Greenland remains.
“What happened tonight is a roadmap to another endless war,” Senate Democratic leader Chuck Schumer said at a news conference following the vote.
More than half of US adults believe President Donald Trump has “gone too far” in using the US military to intervene in other countries, according to a new AP-NORC poll.
House Democrats have also filed a similar war powers resolution and can force a vote on it as soon as next week.
How Republican leaders dismissed the bill

Last week’s procedural vote on the war powers resolution was supposed to set up hours of debate and a vote on final passage. But Republican leaders began searching for a way to defuse the conflict between their members and Trump as well as move on quickly to other business.
Once Hawley and Young changed their support for the bill, Republicans were able to successfully challenge whether it was appropriate when the Trump administration has said US troops are not currently deployed in Venezuela.
“We’re not currently conducting military operations there,” said Senate Majority Leader John Thune in a floor speech. “But Democrats are taking up this bill because their anti-Trump hysteria knows no bounds.”
Democratic Sen. Tim Kaine, who has brought a series of war powers resolutions this year, accused Republicans of burying a debate about the merits of an ongoing campaign of attacks and threats against Venezuela.
“If this cause and if this legal basis were so righteous, the administration and its supporters would not be afraid to have this debate before the public and the United States Senate,” he said in a floor speech.