Saudi Media Forum set to offer global platform for collaboration

Updated 30 November 2019
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Saudi Media Forum set to offer global platform for collaboration

  • More than 1,000 media leaders from around the world are expected to attend the high-profile gathering taking place in Riyadh from Dec. 2-3

RIYADH: The upcoming Saudi Media Forum will provide an important global platform for media professionals to discuss the opportunities and challenges facing the industry, according to experts.

More than 1,000 media leaders from around the world are expected to attend the high-profile gathering taking place in Riyadh from Dec. 2 to 3.

Media specialists, intellectuals and diplomats will participate in panels, workshops and meetings to exchange ideas and discuss current developments in the sector, which is facing a difficult period in terms of structuring and media economy challenges.

Former Saudi Ambassador to Lebanon Ali Awad Asiri noted that Riyadh’s hosting of the event reflected confidence and pride in the great strides made in the Kingdom in recent years under the leadership of King Salman and Crown Prince Mohammed bin Salman.

Asiri said that the chance for print and digital media professionals from the capital to interact with their Saudi counterparts at the forum would provide professional, cultural and social opportunities, along with exchanges of expertise, that would have positive international repercussions.

Dr. Fahad Al-Orabi Al-Harthi, the president of Asbar Center for Studies, Research and Communications, praised forum organizers for selecting research centers and think tanks as a discussion topic for one of the sessions.

He said such bodies helped decision-makers plan for the future and identify risks and opportunities in working to achieve their goals.

“Today there are research centers and think tanks that are capable of setting their ways and having the required impact in what they produce to ensure more progress in this regard.”

Lebanese journalist Samir Atallah stressed that the Saudi Media Forum was a natural byproduct of a path guided by King Salman. 

He pointed out that the Kingdom’s media had consistently moved forward and planned for the future, achieving a leading position and contributing to the promotion of Arab unity.

“The Saudi media was late in having its own forum, yet we should not forget that the Saudi media began its mission with other Arab newspapers in Egypt, Iraq and Lebanon, from modest beginnings and potentials to transcontinental outreach, with steady pace and great future planning, and was the first to establish Arab printed press in Europe and America,” said Atallah.

“In addition, it was also the first to launch the most important Arab television networks from London and via satellites.”


Jeddah Fit Expo 2026 offers inspiration, innovation

Updated 29 January 2026
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Jeddah Fit Expo 2026 offers inspiration, innovation

  • Sports, fitness, wellness in spotlight at Jeddah Superdome
  • Gyms and fitness brands offer visitors a wide range of interactive experiences

JEDDAH: Jeddah Superdome welcomed more than 1,000 athletes of all ages on Wednesday for a heart-pounding session which placed sports, fitness and wellness in the spotlight.

The Jeddah Fit Expo 2026 is taking place until Jan. 31 and visitors on the first day were treated to a heady environment filled with high-intensity energy and in which cutting-edge fitness trends met the inspirational spirit of sportsmanship.

More than 300 brands and over 200 exhibitors engaged in in-depth exchanges and interactions according to organizers, while jointly forging an event for the global sports and fitness industry.

Mohammed Al-Aidarous, from the event’s organizing committee, told Arab News the expo aimed to spread the culture of fitness as a daily lifestyle and sought to encourage best international expertise and practices, while empowering and developing local sports talents.

He said: “The sports and fitness industry is a rapidly growing sector globally. Especially in Saudi Arabia, there is an increasing focus on health and fitness among the general public. Consequently there is a growing demand for fitness-related products and services.”

The exhibition, which is in its fourth edition, has brought together suppliers of fitness equipment and sports and leisure products, along with representatives from nutrition and health sectors, wellness clinics, youth sports education, and artificial intelligence solution providers.

Many of the participants are introducing new products to meet changing market trends, leveraging the national fitness policies, deeply exploring market demand, and expanding their presence in the sports industry market, thereby providing users with more professional services.

Gyms and fitness brands at the event are offering visitors a wide range of interactive, educational and commercial opportunities designed to promote healthy lifestyles while showcasing the latest industry innovations.

Danya Aljamal, an event coordinator at GymNation, said: “We are here to show sports enthusiasts who we are and what we can do to make them change their lifestyle with sports. GymNation is about enjoying your time, having fun, challenging yourself and making the best form of your body.”

She added: “We will be offering visitors our famous Hyrox class. It is designed to help enhance your strength and explosive power through a combination of targeted, high-intensity exercises and I hope people enjoy it.”

AI is rapidly reshaping athletic training environments. The exhibition features platforms that analyze an athlete’s movement, track progress, and offer automated corrections.

Saudi entrepreneur Mohammed Kaki, founder and CEO of FitLife, an Al-powered health-tech startup delivering B2B personalized nutrition and wellness plans, said: “We are proud to share the FitLife platform and feel excited to take these insights and relationships to the next level during this three-day event.

“FitLife is an app developed to make people’s fitness journey much easier and more convenient. Our algorithms were developed to produce accurate programs with a full range of workouts and recipes designed to fit people’s daily schedule and preferences.

“Our objective at FitLife is to foster growth and revolutionize the way people perceive health and fitness.”

Kaki indicated that the startup was also aiming to support coaches and specialists in sports and health organizations through AI solutions.

Beyond the exhibition stands and workshops, bodybuilding, calisthenics, taekwondo and volleyball are among the activities taking place at Jeddah Superdome.