Saudi Professional League broadcasts live on Twitter

The Saudi Pro League will now be available to fans on Twitter. (AN photo/Ali Khamg)
Updated 12 November 2019

Saudi Professional League broadcasts live on Twitter

  • Video watching of the league’s events and news has generated more than 115 million views

RIYADH: Saudi sports channels, exclusive carriers of the Saudi Professional League 2019/2020, have started broadcasting all league matches on Twitter.

The broadcast via the Twitter platform (@riyadiyatv) will be free and include studio analysis for each match and other relevant information to give viewers the chance to follow the games, including on their smartphones.

The move between the Saudi sports channels and Twitter offers fans the chance to watch Saudi league matches and pursue their passion for sport through mobile applications and smart programs on social media platforms.

The growing public interest in the Saudi Professional League is clear. Video watching of the league’s events and news has generated more than 115 million views and recorded more than 360 million hits on the accounts of Saudi sports channels on Twitter during the first two months of the league.

Sports content is one of the most popular items on Twitter, as evidenced by several surveys about the Kingdom conducted by Toluna, which specializes in consumer insight surveys and analysis.

The most-watched videos on football include highlights of the matches (88 percent), commentary and technical analysis (43 percent). The study also found that (72 percent) of Twitter users in the Kingdom consider the platform one of the main sources of access to online video content.

Twitter will create customized pages in Arabic and English for watching the main matches of the league. Live events will be transmitted directly to sports fans through videos and “Moments,” a collection of tweets, by accessing the page through the “explore” section or at the top of the timeline or by using the “search” feature. Twitter created the first page dedicated to watching the Al-Hilal-Al Nasr derby, held last Sunday at the King Saud University stadium.

Zeinab Abu Alsamh, CEO of commercial and marketing affairs at the Saudi Broadcasting Authority, said that Saudi Arabia was one of the leading countries using the Twitter platform. 

“This important step with the global Twitter platform in broadcasting the matches of the Saudi league will make us reach a wide segment of our followers everywhere in the world, in order to ensure the access of media content to all spectrums of viewers through the widespread Twitter platform,” she said.

Kinda Ibrahim, Twitter director of media partnerships for the Middle East and North Africa, said: “We are delighted to be broadcasting the Saudi Professional League on our platform as we are always striving to bring new and exciting experiences to football fans on Twitter. The Saudi Professional League has a huge following inside and outside the Kingdom, and we seek through a live broadcast to enrich the experience of Saudi football fans.”

Commercial brands will be able to link their products and services to the Saudi Professional League’s premium content and communicate with the public through the Saudi Alwasail media company. Videos of the most important moments of the league will be posted on the Saudi sports channels accounts in promotional tweets, in cooperation with sponsoring brands. These tweets contain brand ads, which automatically appear before videos from Saudi sports channels.

The Saudi Professional League began on Aug. 22 and will continue until May 2020.


Manchester United and City seek derby delight

Updated 06 December 2019

Manchester United and City seek derby delight

  • Liverpool travel to Bournemouth aiming to surge further clear at the top of the points chart

LONDON: Both sides of the Manchester divide will be hoping some derby delight can add impetus to disappointing seasons when City host United on Saturday, while Liverpool travel to Bournemouth aiming to surge further clear at the top of the Premier League.

Manchester United got a badly needed win for manager Ole Gunnar Solskjaer on Wednesday, inflicting a first defeat on Tottenham manager Jose Mourinho as the Portuguese returned to Old Trafford.

The Red Devils were again reliant on Marcus Rashford goals as the England forward struck twice to take his tally to 12 in 13 games for club and country.

“He was strong, direct, taking people on, inside and outside with no fear,” said Solskjaer. “That’s what we want — we want to see boys enjoying themselves.”

There has been precious little for United fans to enjoy this season, but just a fifth Premier League victory in 15 games was enough to lift them up to sixth.

That is still 11 points adrift of third-placed City, despite their own struggles at times.

Pep Guardiola’s men looked more like their old selves in thrashing Burnley 4-1 on Tuesday with Gabriel Jesus stepping up in the absence of the injured Sergio Aguero to score twice.

City have lost just one of six league meetings with United since Guardiola took charge three years ago and cannot afford to slip up if they are to maintain any aspirations of catching Liverpool in the title race. The English champions could kick off at the Etihad 14 points behind the leaders, should Jurgen Klopp’s men continue their scintillating form at Bournemouth earlier on Saturday.

“For the distance we are behind Liverpool it would be crazy to think about the title, we have to think about the derby,” said Guardiola.

Klopp could even afford the luxury of leaving Roberto Firmino and Mohamed Salah on the bench for a 5-2 thrashing of Everton in the Merseyside derby in midweek.

Both are expected to return for the visit to the south coast, but Klopp may rest some of his stars who did start against Everton ahead of a huge week for the European champions.

Liverpool travel to Salzburg in the Champions League on Tuesday needing to avoid defeat if their defense of the title is not to embarrassingly end in the group stages.

Divock Origi scored twice against Everton and Xherdan Shaqiri struck on his first start of the season to prove Klopp does have the strength in depth to successfully shuffle his pack.

“It’s easy for me to tell them often, very often, how good they are but if they then don’t play it’s not too easy for them to always understand what I say,” said Klopp.

“But if they play and deliver like they did, it’s a very, very important sign for the whole squad.”

Leicester remain Liverpool’s closest challengers, eight points back in second, thanks to a run of eight straight wins in all competitions.

“The team is developing and are proving they have a winning mentality and mindset,” said Leicester boss Brendan Rodgers, who has dismissed speculation linking him with the vacant managerial role at Arsenal.

Next up for the in-form Foxes is a trip to Aston Villa on Sunday.

Villa are one of a host of teams hauled back into the battle to avoid relegation by Southampton’s resurgence with Dean Smith’s men just one point above the drop zone.