Zee Global celebrates Diwali with Dia Mirza in UAE

Updated 11 November 2019

Zee Global celebrates Diwali with Dia Mirza in UAE

Global digital platform ZEE5, in association with LuLu, rolled out a series of special events for Diwali. Customers across LuLu stores in Madina Zayed Mall, Abu Dhabi and Al-Barsha, Dubai were treated to a visit from Bollywood star Dia Mirza.

Amongst a host of fun activities, ZEE5 and LuLu curated a Rangoli competition for artists in the Middle East. The winners of the challenge got a chance to meet Mirza in person and go on a shopping spree with her at LuLu stores. 

Mirza said: “It’s always exciting to meet my fans from different parts of the world and I’m especially so happy to have been able to celebrate Diwali with my fans in the Middle East this time. ZEE5 has really done a tremendous job in reaching out to audiences across the globe and I’m glad I was able to be a part of this special initiative.”

LuLu shoppers who bought products worth 100 dirhams ($27) or more won a one-month free subscription to ZEE5 giving them access to exclusive content including movies, shows and originals like Mirza’s Kaafir and Arjun Rampal’s The Final Call.

Archana Anand, chief business officer, ZEE5 Global, said: “With such a large Indian diaspora residing in the Middle East, Diwali becomes one of the most popular festivals in the region. We’ve partnered with LuLu to make this an extra special Diwali for their customers with various exciting events and offers and hope to make this a most memorable event for them.”

Aboobakker TP, regional director of LuLu Hypermarket Abu Dhabi, said: “We have always been committed to highlighting significant festivities for the Indian community like Diwali. This year, we are very proud to celebrate with Dia Mirza, who is well-known for her acting roles promoting Indian tradition and lifestyle. Through these occasions, other nationalities can experience the beauty and diversity of Indian culture. Apart from these events, we are offering a wide range of products in stores for gifting and feasting.” 


Omega celebrates new Bond watch in New York

Updated 12 December 2019

Omega celebrates new Bond watch in New York

As the trusted timepiece of the world’s favorite spy, the Swiss watchmaker Omega recently hosted an event in New York to celebrate its newest James Bond watch. Guests were welcomed at The Top of the Standard, where the new Seamaster Diver 300M 007 Edition was revealed for the first time. Actor Daniel Craig, as well as producers Michael G. Wilson and Barbara Broccoli made a special appearance for the occasion.
Bond has been wearing an Omega since GoldenEye in 1995 — the choice of Lindy Hemming, the costume designer who worked on all the Bond films between GoldenEye and Casino Royale. As guests arrived at the event in New York, they were greeted by a full display of the Seamaster watches worn by the British spy over the past 25 years.

HIGHLIGHT

The new Seamaster Diver 300M 007 Edition has been purposefully built with the needs of 007 in mind. Crafted from lightweight Grade 2 titanium, it includes an innovative titanium mesh bracelet, as well as military-style engravings and a vintage appearance thanks to its ‘tropical’ brown aluminum dial and bezel.

Raynald Aeschlimann, president and CEO of Omega, welcomed everyone inside and introduced the new watch. He said: “James Bond shares many of the same qualities as Omega, from exquisite style to adventurous spirit and exacting precision. We can’t wait for everyone to see the new timepiece he’ll be wearing on screen.”
Speaking about his involvement in the design process, Craig said: “When working with Omega, we decided that a lightweight watch would be key for a military man like 007. I also suggested some vintage touches and colors to give the watch a unique edge. The final piece looks incredible.”
In a statement, producers Wilson and Broccoli said: “Bond’s military experience is a fundamental part of 007’s character, so it is fitting that Omega’s new design so cleverly reflects that aspect of his identity. Bond and Omega have been synonymous for almost a quarter of a century now, so as we prepare to launch the 25th Bond movie, the timing is perfect to launch the new Bond watch.”
The new Seamaster Diver 300M 007 Edition has been purposefully built with the needs of 007 in mind. Crafted from lightweight Grade 2 titanium, it includes an innovative titanium mesh bracelet, as well as military-style engravings and a vintage appearance thanks to its “tropical” brown aluminum dial and bezel. This nonlimited watch will be placed in Omega’s current collection and available to customers worldwide from February.
Amongst the many guests in New York were a number of familiar faces including Paul Wesley, Antoni Porowski, and Sean O’Pry. As an added surprise, the spy-inspired night was concluded with a set from world-renowned DJ Honey Dijon.