Dominant Liverpool await crisis-hit Gunners in League Cup

Arsenal play Liverpool in the League Cup on Sturday. (Reuters)
Updated 30 October 2019
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Dominant Liverpool await crisis-hit Gunners in League Cup

  • Arsenal bid to regroup following captain Granit Xhaka’s tantrum and poor run of form

LONDON: Arsenal would probably have preferred an easier League Cup opponent than Premier League leaders Liverpool as they bid to regroup following captain Granit Xhaka’s tantrum and a poor run of form.

However, that is the task that faces the Gunners on Wednesday heading to Anfield for their fourth round clash. Unai Emery’s players have won just twice in their last eight Premier League games as opposed to Jurgen Klopp’s Champions League holders who have dropped just two points thus far this term.

Theirs is one of three all Premier League matches on Wednesday — the rest of the games are on Tuesday — with Chelsea hosting Manchester United and Aston Villa at home to Wolverhampton Wanderers.

Liverpool’s last domestic honor dates back to lifting this trophy in 2012 but despite a desire to end that run Klopp is likely to field a very different lineup to the one that beat Tottenham Hotspur 2-1 in the Premier League at the weekend.

Mohamed Salah is one of the Liverpool stars who will be rested but Arsenal’s Emery may be tempted to select Xhaka to refocus his mind after his histrionics on Sunday storming down the tunnel after being substituted during the 2-2 draw with Crystal Palace.

Arsenal veteran Hector Bellerin — who is ruled out of the match due to injury — has called for everyone to calm down and pull together.

“It’s time to lift each other up, not to push each other away. We only win when we are together,” he tweeted.

Unlike Xhaka Chelsea’s Christian Pulisic enjoyed a memorable weekend in the best senses of the term scoring a hat trick — his first goals for the club and a small initial repayment on the £58 million they paid Borussia Dortmund for him.

It was only his second start for the club since his arrival in August and the 21-year-old US star should get another run out on Wednesday against Manchester United.

And that is certainly something he would relish.

“(Frank Lampard the Chelsea manager) believes in me and he’s told me that,” said Pulisic.

“You have to keep working hard in training and earn my spot, that’s how it is at the highest level.

“I’m going to continue to do so. This is hopefully just the start.”

Lampard, who succeeded Maurizio Sarri as manager after just one season with Derby County in the second tier Championship, is delighted with the form of the team but warned his players not to get all comfortable.

“I’m just really pleased where we’ve got to,” Lampard told the club website.

“We’re working hard, but we have to be aware we can improve and if we get overconfident in this moment and start making crazy expectations on ourselves from within — let everyone else talk.”

Manchester United have for them hit a rich vein of form beginning with the 1-1 draw with Liverpool the weekend before last — the only club to take points form the leaders this term.

Two rare away wins have followed with Sunday’s 3-1 victory over Norwich their first in the Premier League in eight months.

Chelsea represents a far tougher challenge away from home but United manager Ole Gunnar Solskjaer says they go to Stamford Bridge armed with two priceless qualities.

“It gives the players confidence and momentum,” he told the BBC.

On Tuesday Southampton meanwhile will bid to redeem themselves after their 9-0 humiliation by Leicester.

The only problem for the Saints is the obstacle they must overcome are the holders Manchester City.

“We can put quotes out, apologize and say something, but the only thing that’s the real deal now is actions,” Saints captain Pierre-Emile Hojbjerg said.

“Actions that are nowhere near what they were against Leicester. We can never show our faces like this again.”


Footballco launches new Riyadh studio to boost creator-led content boom

Updated 7 sec ago
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Footballco launches new Riyadh studio to boost creator-led content boom

  • Football media company’s venture caters for its Arabic video-first brands
  • Footballco also plans to create in-studio formats for its fan-driven series, Yalla Fans, previously shot on location at football stadiums

RIYADH: Football media and culture company Footballco have opened a new production studio in Riyadh.

The move allows it to boost the volume of in-studio content created for its leading Arabic video-first football brands — Yalla Goal, Yalla Fans and Yalla Girl, as well as branded content for commercial partners.

The new studio complements Footballco’s Riyadh office, which opened in December 2024 as its Middle East headquarters. Footballco’s move to the city was driven by a desire to better serve clients in Saudi Arabia and to bring it closer to the country’s burgeoning football industry. The company now has 20 full-time staff in the Kingdom.

Footballco currently operates three video-first Arabic-language football brands in the region, all targeting Gen-Z and Gen-Alpha fans and fronted by experienced content creators. Yalla Goal combines spirited discussions, bold challenges and fun games, while Yalla Girl celebrates the growth of women’s football in Saudi Arabia and the region, with a focus on talent, personality, laughter and friendship. Footballco also plans to create in-studio formats for its fan-driven series, Yalla Fans, previously shot on location at football stadiums. 

The company’s decision to invest in creator-led, in-studio video formats is backed by its own research which found that, for young fans, brand partnerships with creators are seen as more valuable than official tournament partnerships.

Footballco’s new studio will increase the frequency of video content created for its channels, supported by two full-time hosts for Yalla Goal — Mohammed Bargat and Waleed Al-Shargi (better known as Shargi), who have a combined following of over 900,000 on their personal channels.

Andy Jackson, Footballco’s Middle East senior vice president, said: “With seven national teams from the region set to appear at the 2026 FIFA World Cup, eight if Iraq qualify through the play-offs, these new facilities and increasing video output sets our brands up for success at a time where we know there will be an unprecedented demand for fun, creator-led video content.

“We’re also excited to welcome both Bargat and Shargi to the team, with both having more than proved themselves as understanding how to create content that resonates with young fans and they are already familiar to our audiences.”

He added: “In December, our Arabic social channels generated over 1.7 billion video views, so we are building from an incredibly strong base to further cement our position as the clear market leader both in Saudi Arabia and the wider region. Our creator-led video formats have proved incredibly popular with brands, and this investment will see us able to offer a broader range of opportunities to our many commercial partners.”

While the World Cup this summer will see Footballco’s new studio in constant use, the company is also readying a slate of programming across Ramadan, with a 30-show spread culminating in an Eid special.

Taha Imani, Footballco’s head of video and social in the Middle East and North Africa region, said: “With YouTube becoming the number one place for fans to enjoy longform and short-form football content, and based on success across Footballco brands such as The Front Three in other markets, we’re expecting to grow at speed as we approach the World Cup giving fans exactly what they want from us on a daily basis.”