Japan sports retailers cheer as rugby shirts fly off shelves

Japan matches at the Rugby World Cup are played in front of a sea of red-and-white as fans snap up team jerseys. (Reuters)
Updated 09 October 2019
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Japan sports retailers cheer as rugby shirts fly off shelves

  • Host nation success a bonanza for clothing brand Canterbury as sales leap

TOKYO: It is early morning outside the sportswear store near the Prince Chichibu Memorial Rugby Stadium and customers are already queuing to get their hands on Japan’s hottest property: A Brave Blossoms replica shirt.

The red-and-white jerseys are flying off the shelves as the Japan team continues to defy expectations at the Rugby World Cup, winning three from three and on course for a historic quarter-final.

Japan games are played in front of a sea of red-and-white shirts and sales have exceeded even the most optimistic forecasts — with 90 percent of the stock for the whole tournament already gone.

Shirts are being sold as soon as they can be replaced, said Danny Robinson, manager of the Rugby World Cup megastore in Tokyo.

“Everybody loves the Japanese jerseys. It’s much, much more than we anticipated. Every day people are waiting at the door and coming in to grab the jerseys. So it’s very difficult to keep them on the shelves. We keep bringing them in every day,” he told AFP.

However, it is not just the Japanese who are snapping up the shirts. Robinson estimates that around half of the people buying Brave Blossom jerseys are foreigners.

Jesai Knight, an Australian rugby fan, has been searching high and low for his souvenir.

“I came today to get one of those Japanese jerseys. We came here yesterday at about 9.30 in the morning, and they were sold out already at that point. And they told us to come back in the late evening today to get one,” said Knight.

The 38-year-old has also encountered an issue many foreigners living in Japan find infuriating — finding the right size for the Western build.

“I am an extra large... it was a little difficult,” he told AFP, gleefully snapping up the one XL jersey available.

The availability of Brave Blossom shirts has not been helped by a supply problem with a warehouse in Chiba, to the east of Tokyo, that was affected by Typhoon Faxai a fortnight before the tournament began.

“The warehouse actually lost electricity,” said Robinson. “So people were picking by hand with flashlights to get the products here.”

The hiccup was resolved “a long time ago” and deliveries are now coming in two or three times per week, he added.

The World Cup has been a bonanza for Canterbury, the company that produces the Brave Blossom shirts along with other rugby gear.

They had forecast sales of 200,000 throughout the tournament — which ends on Nov. 2 — and “90 percent has already been sold,” said Yoshi Katsuta, head of Rugby World Cup operations for Canterbury Japan. “We are truly sorry” that some fans cannot get their hands on a Brave Blossoms jersey, but such demand was “really difficult to predict. We expected foreigners to also buy Japan shirts but not on this scale,” he admitted.

Another feature of this World Cup — the first held in Asia and in a non-traditional rugby hotbed — is how the home fans have “adopted” teams and dutifully bought their replica jerseys.

“I’m not sure we’ve ever seen a World Cup where the home fans have supported all of the teams this well,” tournament organizer Alan Gilpin said in a recent interview.

“And the merchandising sales for replica jerseys for every team being bought by Japanese fans is brilliant.”

The famous black shirts of defending champions New Zealand have proved especially popular, not just because they are one of the tournament favorites but also because “the Japanese love the haka,” said Robinson.


Poland expects trade with Saudi Arabia to grow to $10 billion, finance and economy minister tells Arab News

Updated 09 February 2026
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Poland expects trade with Saudi Arabia to grow to $10 billion, finance and economy minister tells Arab News

  • Andrzej Domanski says his country’s companies are looking for reliable partners like Saudi Arabia
  • Highlights opportunities in clean energy, ICT, food security and construction cooperation on Riyadh visit

RIYADH: Saudi Arabia’s pace of transformation, its economic ambition under Vision 2030, and its role as Poland’s biggest Middle Eastern trading partner are driving a new phase in bilateral relations, Andrzej Domanski, Poland’s finance and economy minister, has said.

Speaking to Arab News during a visit to Riyadh on Monday, Domanski discussed how the two nations might expand their trade ties, the sectors where Polish businesses enjoy an edge, and the potential for broadening the bilateral relationship.

“We have better and better economic relations with the Kingdom of Saudi Arabia. We will reach $10 billion in our trade,” Domanski said, describing Saudi Arabia as a “reliable partner” at a time when Polish companies are actively seeking diversification and new markets.

His visit comes as Saudi-Polish economic ties deepen beyond a historically oil-focused relationship into a broader partnership spanning energy transition, technology, construction, food security and potentially defense cooperation.

This evolution mirrors Saudi Arabia’s Vision 2030 diversification drive and Poland’s emergence as one of Europe’s fastest-growing large economies.

Domanski said Riyadh itself offered a powerful visual symbol of Saudi Arabia’s economic momentum.

“I must say that it’s my first visit to Riyadh and I’m really impressed,” he said. “I’m impressed by the pace of development. The thousands of cranes in the city. It is also a proof of how quickly Saudi Arabia is developing.”

Bilateral trade between Saudi Arabia and Poland has expanded rapidly in recent years, driven largely by energy flows. Saudi Arabia is now Poland’s main crude-oil supplier, accounting for roughly 60 percent of Poland’s oil imports.

Trade volumes have risen from about $7 billion in 2022 to around $8.5 billion in 2023, with Domanski predicting the $10 billion mark will soon be reached.

“We are, of course, importing crude oil. But we’d like to together search for new business opportunities for both Saudi and, of course, Polish companies,” he said.

Domanski argued that growth prospects make the country an attractive destination for Saudi investment.

Andrzej Domanski, Polish minister of finance and economy. (AN photo by Loai Elkelawy)

“On our side, we are also doing pretty well. We are the fastest growing large European economy,” he said. “This year we will work in the G20 format. This is because last year we joined the Group of the 20 biggest economies in the world. And we are frankly proud of that.”

Inflation, he added, has fallen sharply. “Inflation went down significantly, 2.5 percent. Very reasonable. A reasonable level. Investment started to pick up,” he said, pitching Poland as a stable European base for Saudi capital.

A recurring theme of Domanski’s visit was the alignment between Poland’s development priorities and Saudi Arabia’s Vision 2030 agenda.

“Our companies, our economy, are fully aligned with the ambitious Vision 2030 that is realized here,” he said.

Energy cooperation remains central, anchored by Saudi Aramco’s stake in the Lotos refinery in Gdansk — the largest Saudi direct investment in Poland — which underpins long-term crude-supply contracts and Poland’s energy-security strategy.

But Domanski stressed that the future lies increasingly in clean energy.

“It’s worth noting that right now Poland is building onshore capabilities, offshore capabilities, solar capabilities. And we are constructing the first Polish nuclear power plant,” he said.

“We want to diversify from coal into nuclear and renewables. And I believe that our Saudi partners could participate in this clean energy transformation of the Polish economy.”

The shift reflects broader cooperation under way between Warsaw and Riyadh on green energy and hydrogen, dovetailing Poland’s decarbonization plans with Saudi Arabia’s push to develop non-oil sectors.

Technology and digital services emerged as one of the most promising areas for expansion, with Poland positioning itself as a provider of high-end IT talent for Saudi Arabia’s digital and AI-driven projects.

“ICT solutions. We have really great companies that provide the best solutions. They are already well recognized in Western European countries. They have their footprint here in Riyadh,” Domanski said.

“Having said that, they still lack scale. So my visit here is also to discuss that kind of business opportunity.”

Polish officials frequently point to the country’s deep pool of programmers and cybersecurity specialists. Warsaw has signaled plans for dozens of Polish firms to establish regional headquarters in Saudi Arabia, particularly in AI, cybersecurity and digital infrastructure.

Domanski underscored Poland’s strengths in specific niches.

“I believe that we are really top class,” he said. “For example, in cybersecurity, we really have companies that are providing the best solutions for smart cities in Western Europe.

“But, I believe there is lots of room for strengthening this presence and the cooperation with Saudi partners.”

Food security is another area where Poland sees scope for joint ventures and long-term cooperation. “We are quite an important food producer,” Domanski said. “We have knowhow. We have land. We have a growing sector.

“And I believe that, for example, through joint ventures with our Saudi partners, we could establish a long lasting cooperation in this sector.”

The construction sector also featured prominently, reflecting the scale and pace of development under way across the Kingdom.

“We have lots of contractors that proved to be very efficient and contractors that keep timelines and realize how it is important to deliver on time,” Domanski said.

“And I believe that here, seeing how quickly Saudi Arabia is developing, those contractors could also help in your development.”

Domanski highlighted the importance of institutional frameworks and regular high-level engagement. During his visit, discussions focused on communication mechanisms and a formal framework for cooperation.

“First of all, we need communication and we need to have a frame for cooperation,” he said.

Andrzej Domanski, Polish minister of finance and economy, with Arab News report Lama Alhamawi. (AN photo by Loai Elkelawy)

“So this is why I’m really glad that together with the minister of trade, minister of investment, we were discussing both communication, and we’d like to see each other, invite each other more often, as this is very, very, important.

“And we’d like to set, also, the frame for cooperation. And such a document will be signed today. So we will decide who will be responsible for some particular areas and when we would like some results to be delivered.”

The move builds on existing structures, including the Saudi-Polish Coordination Council and a Saudi-Polish Business Council, as well as a new memorandum of understanding signed in January to strengthen the partnership’s strategic character.

Domanski said he hopes Saudi delegations will soon travel to Poland, including for major economic and reconstruction-focused events.

“I do hope that our friends from Saudi Arabia will join us during our economic congress, which will take place in Katowice in the Silesia region, the most industrialized region of Poland, at the end of June,” he said.

He also highlighted Poland’s role in hosting a major summit on Ukraine.

“We will host the Ukrainian Recovery Conference, which is a truly international event. And we would also love to see our Saudi friends to be there,” he said.

“I’ve invited ministers to participate in those events.”

While his focus remains economic, Domanski did not rule out expanding cooperation into defense, particularly as Poland ramps up military spending and industrial capacity.

“Unfortunately I couldn’t attend,” he said, referring to the World Defense Show currently taking place in Riyadh. “Having said that, it’s worth noting that Poland spends close to 5 percent of our GDP on defense. We intend to build a very strong defense industry in Poland.

“We are, of course, supporting, building a strong defense industry in Europe. But of course, I’m mostly focused on Poland. And therefore I believe that we can provide really, very good solutions for and very good equipment that could be presented here, and hopefully we can develop our cooperation also in this sector.”

For Domanski, Saudi Arabia represents not only Poland’s most important economic partner in the Arab world, but a gateway to diversification and scale.

“Polish companies are getting larger and larger,” he said. “And, of course, are looking for diversification, looking for new markets and for reliable partners like Saudi Arabia.”