Emaar launches pioneering holiday homes concept

‘South Beach’ is a residential beachfront development in Emaar Beachfront offering a blend of cosmopolitan living and serene seaside lifestyles.
Updated 08 September 2019

Emaar launches pioneering holiday homes concept

Emaar, a Dubai-based global property developer, has announced the launch of Ease by Emaar — a streamlined short-term rental concept that provides global travelers stays in elegant homes handpicked by Emaar in their integrated communities. It is a pioneering concept that provides property management services, handling holiday homes on behalf of investors and providing high return on investment.
The holiday homes market has grown by 161 percent, according to a study by Knight Frank
During the launch event, the developer also unveiled “South Beach,” a residential beachfront development in Emaar Beachfront offering a blend of cosmopolitan living and serene seaside lifestyles. Comprising one-, two-, and three-bedroom apartments with exquisite furnishings, this will be the first waterfront development to be listed on Ease by Emaar.
“For guests, Ease by Emaar opens a new avenue for visitors to experience a premium lifestyle located in some of the most sought-after destinations in the city. Guests are provided with unrivaled hospitality such as hotel-grade housekeeping and amenities, and a digital mobile concierge, ensuring guests get all the information needed to experience the city, anytime, anywhere,” a press release said.
Other amenities offered to guests include unlimited Wi-Fi, a welcome pack, and on-demand Google Smart Home devices such as Chromecasts for streaming entertainment channels and others. Guests can also get an “Ease Pass,” which provides offers and deals to the city’s major attractions. This includes U by Emaar special upgrades, discounts on Emaar hospitality restaurants, and deals to Emaar entertainment attractions such as At The Top, Burj Khalifa, Reel Cinemas and others.
Residents of South Beach can also engage in watersports activities and various lifestyle amenities such as a swimming pool, fitness center and an extensive choice of play areas for children.
Investors in this development will have the option to let Ease by Emaar manage their property at no additional cost for the first three years post-completion.
Emaar Beachfront, which is easily accessible via Sheikh Zayed Road, features captivating views of the waterfront and access to private beaches.
“For investors, the innovative technological infrastructure offers the opportunity to fill the market gap for short-term rentals and helps them capitalize on an emerging business model, helping them earn substantial returns. Emaar-owned Ease provides an end-to-end property management service, including property setup, reservations management, guest hosting, housekeeping, maintenance, government licensing, and distribution of the listing across Airbnb, Booking.com, Expedia, Agoda, and over 50 other channels,” the developer said.


Bayer launches recruitment drive in Saudi Arabia

Updated 07 April 2020

Bayer launches recruitment drive in Saudi Arabia

Bayer, a German multinational pharmaceutical and life sciences company, has launched a focused campaign “Move Forward with Bayer” in Saudi Arabia, designed to drive the recruitment of Saudi nationals within its pharmaceutical business in the region.

The digitally led campaign is designed to appeal to pharmaceutical graduates, with a dedicated micro-site and animated characters, Mouna and Youssef, helping in bringing it to life. By 2021, the company aims to recruit more than 140 additional team members within its pharmaceuticals division for prescription-based medicines and its over-the-counter consumer health division, specifically recruiting for the roles of product specialists and medical sales representatives.

The “Move Forward with Bayer” campaign is aligned with the broader initiatives of the government of Saudi Arabia to nationalize its workforce in key industries, driving the diversification beyond oil and the Saudization of both public and private sector employees.

HIGHLIGHT

The ‘Move Forward with Bayer’ campaign is aligned with the broader initiatives of the government of Saudi Arabia to nationalize its workforce in key industries, driving the diversification beyond oil and the Saudization of both public and private sector employees.

Hussein El-Hakim, managing director — Saudi Arabia at Bayer, said: “Since we first launched operations in Saudi Arabia, our goal has been not only to bring our philosophy and purpose of ‘Science for a Better Life’ to the market, but to identify and nurture Saudi talent in our commitment to the localization of our business activities and the creation of rewarding employment opportunities for nationals.

“Our ‘Move Forward with Bayer’ campaign underlines our support of the goals of Saudi Vision 2030 and we look forward to a successful outcome through effective partnerships that will drive the upskilling of Saudi talent.”

He added: “For many years, Bayer has been committed to achieving gender balance in its workforce and this is very much the case in Saudi Arabia as we continue to expand our operations across our pharmaceuticals division. We look forward to building on our existing, diverse team with new talent and to promoting a culture of inclusion and diversity.”

Reda Zaidan, human resources business partner — Saudi Arabia at Bayer, said: “In line with our global practices, fostering employees’ individual abilities in Saudi Arabia in terms of talents and strengths is key to Bayer’s future growth and success. Sustained success is only possible if we create working conditions that allow all employees to utilize their talents optimally and contribute to innovative solutions, enabling them to truly ‘Move Forward with Bayer.’ We hope this campaign goes some way in attracting Saudi talent in the health care sector and supporting not just Bayer’s corporate vision of ‘health for all, hunger for none,’ but the broader goals of the nation in terms of health care provision and Saudization targets, too.”