Controversial show ‘Jinn’ set to be first of many Netflix series for Middle East

The series follows the lives of some highschoolers in Jordan as they face some supernatural forces. (Supplied)
Updated 19 June 2019
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Controversial show ‘Jinn’ set to be first of many Netflix series for Middle East

  • The series is the first Arabic language Netflix Original series
  • The company is preparing to produce two other Arabic Originals in the Middle East

Dubai: A new Netflix show which stirred up controversy over its portrayal of Middle Eastern communities, looks set to be the first of many series for the region.

The streaming service’s first original series in the region, “Jinn,” is a coming-of-age supernatural drama, and despite strong reactions to its content the company is already gearing up for further productions.

VP of international originals at Netflix, Kelly Luegenbiehl, spoke to Arab News about the company’s involvement in the region.

She said potentially region-sensitive shots in the series were portraying only one version of teenage life, and the drama was not meant to be representative or generalized.

“For our local series, our first goal is to delight viewers from that country and that region,” she added.

The series is reported to have angered some Jordanians, who said the production included immoral portrayals of the community.

Luegenbiehl believes Netflix is able to create better options with each production, as the feedback it receives helps to inform future decisions.

“We are still (in the) early days here, but we are growing, and I think what is great about that is that we can see how audiences are responding to our local language content as well as our international content.”

The company is planning to release two other Middle East originals, “Al-Rawabi School for Girls” and “Paranormal.”

Although the launch dates have not yet been decided, Netflix is already casting actors for “Al-Rawabi School of Girls.”

When defining a good story, she highlighted four features. Firstly, a completely new idea or original and captivating way of presenting a story that had been told before. Secondly, a clear vision and a strong voice of creators, thirdly, complex characters that could engage viewers, and finally, distinctive specificity and authenticity of a story.

She said the US company looked for good stories through various sources. Sometimes it reached out to filmmakers and creators, or people with ideas and stories approached Netflix. Company representatives also visited film and book festivals, and universities to look for stories worth telling.

“The creative talent in the region is really, really strong, so I think we will be continuing to produce things here in Arabic or other languages,” Luegenbiehl said.

“Jinn,” which premiered on Netflix on June 13, is a supernatural teenage drama which follows how Mira (Salma Malhas) and Keras (Hamzeh Okab) face Yassin (Sultan Alkhail) and Vera (Aysha Shahaltough) and try to stop the jinn from breaking into the human world.


Sheikha Al-Mayassa talks cultural patronage at Art Basel Qatar Conversations panel

Updated 04 February 2026
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Sheikha Al-Mayassa talks cultural patronage at Art Basel Qatar Conversations panel

DOHA: Cultural leaders at the inaugural edition of Art Basel Qatar in Doha have discussed how patronage is reshaping art ecosystems, with Qatar’s own long-term cultural vision at the center.

The opening panel, “Leaders of Change: How is patronage shaping new art ecosystems?” brought together Sheikha Al-Mayassa bint Hamad bin Khalifa Al-Thani, chair of Qatar Museums, and Maja Hoffmann, founder and president of the Luma Foundation, in a discussion moderated by Hans Ulrich Obrist, artistic director of the Serpentine Galleries in London. The talk formed part of the Art Basel Conversations x Qatar Creates Talks program, coinciding with the debut of Art Basel Qatar which runs in Doha until Feb. 8.

Sheikha Al-Thani framed Qatar’s cultural project as a strategic, long-term endeavor anchored in national development. “Qatar has a national vision called 2030 where culture was one of the main pillars for socioeconomic development and human development,” she said. “We have always invested in culture as a means of human development.”

That vision, she explained, underpins the decision to welcome a major international fair like Art Basel to Doha after turning away many previous proposals.

“For the longest time, I can’t tell you how many art fairs came to us wanting to be here, and we never felt it was the right time,” she said. “However, this is an important year for us and we felt, with the surplus of talent and the growing gallery scene we had here, that it was time to bring industry to talent, because that’s how we will spur the economic diversification from hydrocarbon to a knowledge-based society.”

She was also keen to stress that Art Basel Qatar was not conceived as a conventional marketplace.

 “This is not your typical art fair … It’s a humane art fair where engagement is more important than transaction, discourse more important than division, and curiosity more important than conviction,” she added.

That ethos extends to the fair’s artistic leadership. Al-Thani described how the decision to have an artist — Wael Shawky — serve as artistic director emerged collaboratively with Art Basel’s team.

“He’s a global artist who’s now become a very local artist, very invested in our local art scene. And really, I think that’s the beauty of partnerships … There is a safe space for us to critique each other, support each other, and really brainstorm all the possibilities … and then come to a consensus of what would make sense for us,” she said.

Collecting art, she added, has long been embedded in Qatari society: “My grandmother is almost 100 years old. She was collecting in the 60s when Qatar was a very poor country. It’s in our DNA … always with this notion of investing in knowledge and human development.”

Today, that impulse translates into comprehensive, multi-disciplinary collections: “We are both collecting historical objects, contemporary objects, modern objects, architecture, archival material, anything that we feel is relevant to us and the evolution of this nation towards a knowledge-based economy.”

Looking ahead, Al-Thani outlined a new cultural triangle in Doha — the National Museum of Qatar, the Museum of Islamic Art and the forthcoming Art Mill Museum — as engines for both economic diversification and intellectual life.

 “That ecosystem will enhance the economic growth and diversification, but also the knowledge that’s available, because the diversity in the collections between these three institutions will no doubt inspire young people, amateurs, entrepreneurs to think outside the box and inform their next business,” she said.

The panel closed with a focus on the future of large-scale exhibitions with Rubaiya, Qatar’s new quadrennial, timed to coincide with the anniversary of the 2022 World Cup.

“Every four years in memory of the opening of the World Cup, we will open the quadrennial. This year, the theme is ‘Unruly Waters.’ At the center of the theme is Qatar’s trading route to the Silk Road,” explained Al-Thani.

“It’s important for us to trace our past and claim it and share it to the rest of the world, but also show the connectivity that Qatar had historically and the important role it has been playing in diplomacy.”