Next-generation multi-player virtual reality (VR) gaming has arrived in Saudi Arabia.
Zero Latency — a company that develops warehouse scale, free-roam, multiplayer VR gaming — is available now at its new arena in the Salma Center, Riyadh. It provides a large-scale immersive experience over 600 square meters of floor space.
VR gaming is where a person can experience being in a three-dimensional environment and interact with that environment during a game. The arena offers an experience where guests, along with their friends, family or colleagues, enter the virtual world together and experience what it is like to walk on a new planet or fight for survival, working as a team to fight off zombies or alien robots.
Doran Davies, CEO of Zero Latency in the Middle East, said: “Residents of Riyadh are always on the lookout for fun activities, the latest trends in gaming technology and new entertainment experiences to enjoy. Zero latency is a perfect fit for the Saudi market given the community’s hunger for new technology and entertainment.
“Our offering is unique in the market as we’ve eliminated the motion sickness sometimes associated with VR experiences using a combination of technology and proprietary software, hence the name Zero Latency."
Tickets cost SR150 ($40) for an hour-long experience, including a briefing, and are available at the venue or on the website.
Saudi Arabia’s first multi-player VR gaming in Riyadh
Saudi Arabia’s first multi-player VR gaming in Riyadh
‘Wealth Grows Here’: Aljazira Bank launches new brand identity
Aljazira Bank announced the launch of its new brand identity under the slogan “Wealth Grows Here,” marking a natural evolution in a growth journey spanning more than five decades. Over the years, successive phases of transformation have shaped the bank into what it is today, with the new identity serving as the culmination of a strategic chapter that strengthened the bank’s role within the Saudi banking sector.
As part of this milestone, the new brand launch also extended to Aljazira Capital, the bank’s investment arm, reflecting a unified vision and strategic alignment across the group. The updated identity of Aljazira Capital underscored its evolution as a specialized investment and wealth management institution, focused on delivering carefully structured investment solutions and strengthening its role as a trusted partner in building and growing long-term investment portfolios, fully aligned with the bank’s broader direction.
The announcement also included the launch of the new identity for Fawri, aligning it with the bank’s updated brand and reflecting its commitment to delivering reliable and seamless financial transfers within an advanced and integrated financial ecosystem.
Naif bin Abdulkareem Al-Abdulkareem, CEO and managing director of Aljazira Bank, said: “The new brand identity goes beyond a visual change; it is a true reflection of what the bank has become today. Since the strategic refresh in 2023, we have restructured how we operate, aligned our business lines around a shared objective, and strengthened execution. The progress we see today, in service quality and speed of delivery — confirms that we are moving in the right direction.”
The new identity reflects the outcomes of the bank’s 2023 strategic transformation, a pivotal milestone in its journey. This phase focused on developing an integrated banking ecosystem with a stronger emphasis on individual wealth management, supported by a more agile and efficient operating model led by digital channels. It balanced sustainable growth with strengthening the corporate portfolio, accelerating investment in digital infrastructure and human capital, and enhancing operational efficiency.
Since its establishment, Aljazira Bank has progressed through successive stages of growth, evolving from a traditional bank into a more innovative and specialized financial institution. Today, it places wealth management at the core of its proposition, offering a banking experience built on long-term relationships and a deep understanding of clients’ financial aspirations. In parallel, the bank has continued to reinforce its role as a trusted partner to the business sector, serving large corporates as well as small and medium-sized enterprises through solutions that support growth, sustainability, and the Kingdom’s broader economic development goals.
At the heart of this direction stands the bank’s new slogan, “Wealth Grows Here,” which captures its role as a key partner in building and preserving wealth for individuals and businesses alike, creating sustainable value beyond the delivery of traditional banking services.
