Sayidaty, a weekly Arabic and monthly English women’s magazine, opened its first coffee shop — Sayidaty Café — on April 29 at City Walk in Dubai.
The opening ceremony coincided with the 8th edition of Arab Fashion Week. The event was attended by prominent personalities from the Arab Fashion Council, the UAE-based holding company Meraas and umbrella company Umdasch Group, as well as public figures and journalists from various Arab and international media outlets.
Sayidaty Café, located in building 1422, is a new project that underlines the diversity of the Sayidaty magazine and website, which operate under the Saudi Research and Marketing Group.
Mohammed Fahad Al-Harthi, editor in chief of Sayidaty and Arrajol magazines, said the café will be “an exceptional platform with fresh and innovative facilities for intellectuals and elites.”
The multifunctional venue will host seminars, and serve as a film set for programs and a space for introducing new projects.
“It will be a melting pot for everyone and anyone interested in the fashion, style and services sectors, an original concept in the Middle East and North Africa region,” Al-Harthi said.
“We are delighted that the Sayidaty Café project was launched a week after the About Her Global Forum, which was held at George Washington University. In recent years, Sayidaty was able to introduce and integrate a new concept in the media scene with the provision of services through content usage, and the forging of various economic and social partnerships for expanding prospects,” he added.
Highlighting the achievements of the print magazine, he said: “It was the first Arabic publication to be featured on a daily show — Rotana Al-Khalijia, the first to launch an e-commerce website (Al-Mall), and the only outlet that pioneered an economic partnership with the National Commercial Bank, aiming to discover and support young female entrepreneurs. This is in addition to producing and presenting the live fashion coverage Arabic series ‘Front Row’ on Twitter, and most recently, becoming the most-followed Arabic publication on Instagram.”
Al-Harthi thanked the project’s partners, namely, the Arab Fashion Council, Meraas and Umdasch Group.
Jacob Abrian, founder and CEO of the Arab Fashion Council, who attended the opening ceremony, said: “The 1422 is our gift to all women. Not only does it contain the finest choices of high-end evening dresses, ready-to-wear clothes, accessories, cosmetics, luxury perfumes and high-tech gadgets, but now, people can enjoy a special culinary experience at Sayidaty café. With its unique design and integrated technology, this venue provides a perfect platform to host a full-length fashion week featuring designer creations from all around the world. It will be the official platform of the Arab Fashion Week, where customers can shop directly from the catwalk.”
Sayidaty launches café at Dubai’s City Walk
Sayidaty launches café at Dubai’s City Walk
‘Wealth Grows Here’: Aljazira Bank launches new brand identity
Aljazira Bank announced the launch of its new brand identity under the slogan “Wealth Grows Here,” marking a natural evolution in a growth journey spanning more than five decades. Over the years, successive phases of transformation have shaped the bank into what it is today, with the new identity serving as the culmination of a strategic chapter that strengthened the bank’s role within the Saudi banking sector.
As part of this milestone, the new brand launch also extended to Aljazira Capital, the bank’s investment arm, reflecting a unified vision and strategic alignment across the group. The updated identity of Aljazira Capital underscored its evolution as a specialized investment and wealth management institution, focused on delivering carefully structured investment solutions and strengthening its role as a trusted partner in building and growing long-term investment portfolios, fully aligned with the bank’s broader direction.
The announcement also included the launch of the new identity for Fawri, aligning it with the bank’s updated brand and reflecting its commitment to delivering reliable and seamless financial transfers within an advanced and integrated financial ecosystem.
Naif bin Abdulkareem Al-Abdulkareem, CEO and managing director of Aljazira Bank, said: “The new brand identity goes beyond a visual change; it is a true reflection of what the bank has become today. Since the strategic refresh in 2023, we have restructured how we operate, aligned our business lines around a shared objective, and strengthened execution. The progress we see today, in service quality and speed of delivery — confirms that we are moving in the right direction.”
The new identity reflects the outcomes of the bank’s 2023 strategic transformation, a pivotal milestone in its journey. This phase focused on developing an integrated banking ecosystem with a stronger emphasis on individual wealth management, supported by a more agile and efficient operating model led by digital channels. It balanced sustainable growth with strengthening the corporate portfolio, accelerating investment in digital infrastructure and human capital, and enhancing operational efficiency.
Since its establishment, Aljazira Bank has progressed through successive stages of growth, evolving from a traditional bank into a more innovative and specialized financial institution. Today, it places wealth management at the core of its proposition, offering a banking experience built on long-term relationships and a deep understanding of clients’ financial aspirations. In parallel, the bank has continued to reinforce its role as a trusted partner to the business sector, serving large corporates as well as small and medium-sized enterprises through solutions that support growth, sustainability, and the Kingdom’s broader economic development goals.
At the heart of this direction stands the bank’s new slogan, “Wealth Grows Here,” which captures its role as a key partner in building and preserving wealth for individuals and businesses alike, creating sustainable value beyond the delivery of traditional banking services.
