TheFace: Alanoud Al-Rammah, general manager of International Advertising Co.

Alanoud Al-Rammah. (AN photo by Ziyad Alarfaj)
Updated 03 May 2019
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TheFace: Alanoud Al-Rammah, general manager of International Advertising Co.

Alanoud Al-Rammah I am the general manager of Al-Rammah International Advertising Co. (ADMEX).

I am the second daughter in my family, and have four sisters and one brother. I was born in Alkhobar, and my family is my biggest source of support and encouragement.

My role model in life is my mother and in work it is my father — Allah bless them. My father is the main supporter in my field, followed by my brother Naif who supports me in everything at work, from counseling to generating ideas.

My elder sister Nouf is married and lives in Kuwait. She regularly keeps up with my work and is constantly supporting me. My younger sister Mounira and my youngest twin sisters Sara and Noura are always there when I need them.

I am a member of the board of the Chamber of Commerce and Industry in the Eastern Province, having been appointed by the Minister of Commerce and Investment Majid Al-Qassabi in 2018.

I started my journey with the Chamber of Commerce and Industry from 2002 until today, acquiring different positions and joining different committees such as the Hospitality and Entertainment Committee, and the Young Business Women Committee, which I was the president of, operating under the Prince Sultan Fund for Women’s Development. The committee focused on empowering women.

I have also been a board member of the Saudi Society for Quality since 2015 and I have been the current head of their business sector since 2018.  I joined the Council of Saudi Chambers as a member of the coordinating council for women’s empowerment this year, and I have been a member of the Saudi Commission for Tourism and National Heritage since 2018, and became a member of the advisory board of Dhahran Exhibitions in the same year.

In 2017, I headed the Chamber of Commerce and Industry in the Eastern Province’s first delegation of the Young Business Women’s Committee in Spain.

I hold a diploma in Management Information Systems (MIS) from King Faisal University, which I attained in 2003. I started over by attaining a bachelor’s of science in Information Technology (IT) from the University of Phoenix in 2010, and pursued my Exhibition Management Degree (EMD) from the Global Association of the Exhibition Industry (UFI) in 2014. 

I established ADMEX while I was still in high school in 1999. ADMEX consists of three departments: Event management, advertising, and training and workshops. 

I started working at Saudi Aramco in 2002 while I was still pursuing my diploma from King Faisal University. I worked in the IT department for two years, and for another two years in the human resources department. I left Saudi Aramco in 2006 to dedicate myself to the family business. 

I have been a board member of Al-Rammah International Holding Co., which is also a family business, since 2006. Al-Rammah International Holding Co. includes a number of companies in fields such as food, information technology, organization and management of events, a training institute in various disciplines, a financial consulting company and a construction company. • AN photo by Ziyad Alarfaj


Jeddah’s bakers take center stage at second market 

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Jeddah’s bakers take center stage at second market 

  • Celebrating the craft, creativity and community of the city’s growing bakery scene, the market brought together a handpicked selection of bakeries, pastry shops and independent bakers

JEDDAH: The vibrant world of artisanal baking took center stage this weekend at the Bakers Market, organized by Aysh Academy in collaboration with Art Jameel at Hayy Jameel. 

Celebrating the craft, creativity and community of the city’s growing bakery scene, the market brought together a handpicked selection of bakeries, pastry shops and independent bakers.

Launched for the first time in Jeddah by Aysh Academy, the market features everything from artisan breads and viennoiseries to desserts, all crafted with passion, skill, and high-quality ingredients. 

Visitors were able to explore, taste, and purchase freshly baked items while engaging with the bakers themselves in a lively, community-centered atmosphere.

Sumaia Showail, general manager of Aysh Academy, said: “The Bakers Market was buzzing as soon as the doors opened. Families and friends gathered in a relaxed atmosphere to enjoy moments of tranquility, discover hidden culinary gems, and support local bakers.

“This second edition, following our debut in December 2025, was equally successful. We have 10 editions planned throughout 2026, each capturing special themes and occasions, creating a community around monthly events that celebrate real food at affordable prices.”

Those taking part shared their experiences of the event.

Noier Aloraifi, founder of Tabaqat Cafe, who was there with her son Abdulaziz Binbaz, said: “The Bakers Market gave us great exposure for our business. We sold out within four to five hours and welcomed new customers to our shop, which has been operating for eight years on Amal Street in Jeddah. It’s not just about exposure, we enjoy connecting with other bakers and sharing our passion for cakes.”

Rotaila Fadul, owner and creative director of Rotaila’s Whisk, added: “The Bakers Market focuses on food and small businesses, unlike other bazaars that prioritize fashion. It’s an amazing platform to showcase our creations and engage with food enthusiasts.”

For Begos Bagels, founders Yasmin Jaber and Mohammad Al-Hussaini, the market provided their first opportunity to sell directly to the public: “The Bakers Market gave us the exposure to launch our concept in front of a live audience.”

Afia Oil, highlighting their Saudi-made extra virgin olive oil sourced from Al-Jawf Province, combined product sampling with interactive activities, including a photo booth and a flavor-guessing competition. 

Chef Tamara Gazzaz of Pop Tayer, who had previously won Afia’s contest, was sponsored by the brand to take part in the market, where she displayed her mini pastries and samosas. 

“Afia has been very generous in supporting local chefs,” she said. “Being part of the market allowed me to share my creations while helping spread awareness of Afia’s products in an engaging way.”