TheFace: Lama Al-Fozan, Saudi manager

Lama Al-Fozan grew up moving around the globe as her father is a diplomat. (AN photo by Ziyad Alarfaj)
Updated 28 March 2019
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TheFace: Lama Al-Fozan, Saudi manager

  • After her graduation Al-Fozan joined SAGIA, the Saudi Arabian General Investment Authority, where she worked for nine years as an advisory manager
  • Recently she became the manager of partnerships and strategic alliances at KAFD Development & Management Co.

Lama Al-Fozan grew up moving around the globe as her father is a diplomat, and received most of her basic education in several countries. She is the eldest of five children. 

She received her bachelor’s degree in English language from King Faisal University in Riyadh and holds a master’s degree in international affairs and diplomacy from the American University in Dubai, UAE. 

After her graduation Al-Fozan joined SAGIA, the Saudi Arabian General Investment Authority, where she worked for nine years as an advisory manager and was responsible for attracting foreign direct investment and guiding new investors in the Kingdom. 

Recently she became the manager of partnerships and strategic alliances at KAFD Development & Management Co., which is implementing the King Abdullah Financial District project. KAFD is envisioned as a business hub that will revive and strengthen the Kingdom’s economy.

Al-Fozan has been in this position for a month and a half, moving from her city in the Eastern Province to Riyadh to build a career in what she describes as “the greatest business hub in the country and the region.” 

“I love what I do because I can see that everything I am working on will actually come true as the strategy we are building now will come to reality and be implemented in the upcoming years,” she said. “I am proud to be a part of the team and this company and I would love to see the company grow and to see the city I that I am in grow with me.”

Al-Fozan has a keen interest in international affairs and has joined several programs. She participated at the UN’s program for young people to tackle the UN Sustainable Development Goals, the Merit360. 

“I worked with a group to develop action plans to tackle the UN’s No. 1 goal — no poverty,” she said.  

The UN’s program inspired her to co-found Talga, a Saudi-based nonprofit organization that aims to provide sustainable solutions and consultancies to developmental challenges by linking research and action.

“Talga is the name of a local tree in Asir. It symbolizes our main values which we want to celebrate with the world: Sustainability, creativity, tolerance, diversity and culture,” she said. 

Al-Fozan is also a member of the Saudi female fencing team and has participated in several championships. 

She is currently working with the Kingdom’s first Athletes’ Commission to look at any obstacles athletes in Saudi Arabia are facing. 

Al-Fozan is a part of a sports company, Master Me, where she is a regional director. Master Me supports the Kingdom’s Vision 2030 goal of promoting physical and social well-being and a healthy lifestyle by providing sports education and skills to the community.

“We are reaching out to the Saudi Olympic committee, sports authority, the Ministry of Education to produce quality and skilled talented student leaders and implement the state’s quota of leadership in sports,” she said.

“Nowadays, things are shifting to the conceptional age, which is an era that is all about ideas and creativity. It is an exciting time to be Saudi and a female and witness all these changes while trying to be a part of the transformation.” 


Minzal brings Saudi traditions to life in Diriyah

Updated 07 January 2026
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Minzal brings Saudi traditions to life in Diriyah

  • From leather crafts and archery to Saudi coffee, Minzal offers a lesson in ‘Sloum Al-Arab’

RIYADH: This season of Minzal places social norms and traditional etiquette at its center, with tents set up to teach what is locally known as “Sloum Al-Arab” alongside gatherings for coffee, dinner and stargazing around campfires.

“Sloum Al-Arab” refers to the unwritten customers and values that have shaped Arab and Bedouin society for centuries, including generosity, coffee preparation, courage and archery. 

In Saudi Arabia, these traditions are closely ties to cultural identity and religious belief. 

Leather products and the making of leather goods is one of the crafts featured at Minzal this year and is one of the oldest crafts still practiced in the kingdom.

“The most difficult thing I faced to work on was camel leather because it is a little tough,” Nada Samman, a leather trainer and craftsman at Minzal, told Arab News. 

Minzal continues to evolve with each season, offering activities that highlight Bedouin values, traditional skills and sports. (AN photo by Haifa Alshammari)

“The work on leather is wonderful whether it is goat leather, cow leather, Sawakni sheep, and of course, camel leather. At Minzal, we are offering multiple handicraft workshops, most specifically the leather handicrafts. We want visitors to spend time at something useful and fun."

Samman explained the workshops allowed participants to preserve heritage while engaging in meaning, hands on activities. 

Faisal Al-Khaled, a visual artist and craftsman specializing in Saudi designs at Minzal, shared a similar goal: “I want people to have, by the end of this experience, a unique and traditional art piece created by them, and that I know I helped them to preserve this craft.”

Minzal, which has been organized for several years now, continues to evolve with each season, offering activities that highlight Bedouin values, traditional skills and sports. Archery is a key feature, reflecting its deep roots in Arab and Islamic history.

Mohammed Al-Sharif, a certified archery player and coach with the Saudi Archery Federation since 2028, said the sport was closely connected to Saudi culture. It was encouraged by the Prophet Muhammad, which led people to learn and teach it through generations.

“Our traditional bow is considered one of the most important and widely used bows in Arab culture,” Al-Sharif said. “We have several styles, and professional archers specializing in traditional bow shooting … There are various types of archery, such as horseback archery and standing archery, where bow sizes vary according to specific needs, such as types used for hunting and others used during warfare.”

He explained that archery was historically part of daily life, used for protection and hunting. 

Saudi coffee also plays a significant role in the Minzal experience, with live demonstrations. One of the most frequently consumed beverages in the Kingdom, it is a symbol of hospitality and generosity.

Ahmed Al-Shuaibi explained how it was prepared at the Sloum tent, first by roasting the beans and then allowing them to cool. The beans are ground with spices in a Nigr.

“Coffee is passed from our grandparents,” he added. “In significant majlis, you see them offering our local coffee and not other types of coffee. We organized this corner so that young generations can visit and learn this.”