TheFace: Alanoud Al-Rammah, general manager of International Advertising Co.

Alanoud Al-Rammah. (AN photo by Ziyad Alarfaj)
Updated 03 May 2019
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TheFace: Alanoud Al-Rammah, general manager of International Advertising Co.

Alanoud Al-Rammah I am the general manager of Al-Rammah International Advertising Co. (ADMEX).

I am the second daughter in my family, and have four sisters and one brother. I was born in Alkhobar, and my family is my biggest source of support and encouragement.

My role model in life is my mother and in work it is my father — Allah bless them. My father is the main supporter in my field, followed by my brother Naif who supports me in everything at work, from counseling to generating ideas.

My elder sister Nouf is married and lives in Kuwait. She regularly keeps up with my work and is constantly supporting me. My younger sister Mounira and my youngest twin sisters Sara and Noura are always there when I need them.

I am a member of the board of the Chamber of Commerce and Industry in the Eastern Province, having been appointed by the Minister of Commerce and Investment Majid Al-Qassabi in 2018.

I started my journey with the Chamber of Commerce and Industry from 2002 until today, acquiring different positions and joining different committees such as the Hospitality and Entertainment Committee, and the Young Business Women Committee, which I was the president of, operating under the Prince Sultan Fund for Women’s Development. The committee focused on empowering women.

I have also been a board member of the Saudi Society for Quality since 2015 and I have been the current head of their business sector since 2018.  I joined the Council of Saudi Chambers as a member of the coordinating council for women’s empowerment this year, and I have been a member of the Saudi Commission for Tourism and National Heritage since 2018, and became a member of the advisory board of Dhahran Exhibitions in the same year.

In 2017, I headed the Chamber of Commerce and Industry in the Eastern Province’s first delegation of the Young Business Women’s Committee in Spain.

I hold a diploma in Management Information Systems (MIS) from King Faisal University, which I attained in 2003. I started over by attaining a bachelor’s of science in Information Technology (IT) from the University of Phoenix in 2010, and pursued my Exhibition Management Degree (EMD) from the Global Association of the Exhibition Industry (UFI) in 2014. 

I established ADMEX while I was still in high school in 1999. ADMEX consists of three departments: Event management, advertising, and training and workshops. 

I started working at Saudi Aramco in 2002 while I was still pursuing my diploma from King Faisal University. I worked in the IT department for two years, and for another two years in the human resources department. I left Saudi Aramco in 2006 to dedicate myself to the family business. 

I have been a board member of Al-Rammah International Holding Co., which is also a family business, since 2006. Al-Rammah International Holding Co. includes a number of companies in fields such as food, information technology, organization and management of events, a training institute in various disciplines, a financial consulting company and a construction company. • AN photo by Ziyad Alarfaj


Klija Festival in Buraidah empowers small businesses

Updated 31 min 57 sec ago
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Klija Festival in Buraidah empowers small businesses

  • Half a million attend 15-day celebration of heritage; event creates 1,500 seasonal jobs

RIYADH: The 17th Klija Festival in Buraidah drew more than half a million visitors during its 15-day run, celebrating the region’s heritage and entrepreneurial spirit.

Organized by the Qassim Chamber of Commerce, the event highlighted small businesses, providing a platform for entrepreneurs to showcase local products.

More than 340 sales outlets, marketing corners and points of sale welcomed attendees, while the festival provided 1,500 seasonal job opportunities, the Saudi Press Agency reported.

The small business pavilions featured families in the cottage industry, artisans and startups presenting traditional foods, and handicrafts and heritage items that reflect the region’s identity.

Participants said that the festival was a key marketing platform, boosting sales, increasing brand awareness, facilitating knowledge exchange and fostering connections with organizations supporting SMEs.

Mohammed Al-Hanaya, Qassim Chamber secretary-general and festival supervisor, said that the event brought together families, artisans, SMEs, companies and institutions, stimulating commercial activity, opening direct marketing channels and enhancing economic returns.

He added that the festival provided seasonal jobs for more than 1,500 young men and women across operations, marketing and services, supporting the labor market, empowering national talent, and connecting youth to the events and creative economy.

Klija, a traditional cookie made from wheat flour, dates or sugar, date syrup and natural ingredients such as cardamom and lemon, is a rich source of energy, carbohydrates, dietary fiber and natural proteins.

A cultural icon rooted in Qassim’s traditions, the cookie has gained international exposure through the festival, expanding the availability of packaged products.

Starting next year, the festival will be renamed the International Klija Festival, a rebranding approved by Qassim Gov. Prince Faisal bin Mishaal, who described it as a “successful model for turning local initiatives into global economic engines.”

This year’s festival, held at the King Khalid Cultural Center, included international participants from Egypt, Turkiye and Morocco, marking its evolution into a cross-cultural platform.