TheFace: Alanoud Al-Rammah, general manager of International Advertising Co.

Alanoud Al-Rammah. (AN photo by Ziyad Alarfaj)
Updated 03 May 2019
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TheFace: Alanoud Al-Rammah, general manager of International Advertising Co.

Alanoud Al-Rammah I am the general manager of Al-Rammah International Advertising Co. (ADMEX).

I am the second daughter in my family, and have four sisters and one brother. I was born in Alkhobar, and my family is my biggest source of support and encouragement.

My role model in life is my mother and in work it is my father — Allah bless them. My father is the main supporter in my field, followed by my brother Naif who supports me in everything at work, from counseling to generating ideas.

My elder sister Nouf is married and lives in Kuwait. She regularly keeps up with my work and is constantly supporting me. My younger sister Mounira and my youngest twin sisters Sara and Noura are always there when I need them.

I am a member of the board of the Chamber of Commerce and Industry in the Eastern Province, having been appointed by the Minister of Commerce and Investment Majid Al-Qassabi in 2018.

I started my journey with the Chamber of Commerce and Industry from 2002 until today, acquiring different positions and joining different committees such as the Hospitality and Entertainment Committee, and the Young Business Women Committee, which I was the president of, operating under the Prince Sultan Fund for Women’s Development. The committee focused on empowering women.

I have also been a board member of the Saudi Society for Quality since 2015 and I have been the current head of their business sector since 2018.  I joined the Council of Saudi Chambers as a member of the coordinating council for women’s empowerment this year, and I have been a member of the Saudi Commission for Tourism and National Heritage since 2018, and became a member of the advisory board of Dhahran Exhibitions in the same year.

In 2017, I headed the Chamber of Commerce and Industry in the Eastern Province’s first delegation of the Young Business Women’s Committee in Spain.

I hold a diploma in Management Information Systems (MIS) from King Faisal University, which I attained in 2003. I started over by attaining a bachelor’s of science in Information Technology (IT) from the University of Phoenix in 2010, and pursued my Exhibition Management Degree (EMD) from the Global Association of the Exhibition Industry (UFI) in 2014. 

I established ADMEX while I was still in high school in 1999. ADMEX consists of three departments: Event management, advertising, and training and workshops. 

I started working at Saudi Aramco in 2002 while I was still pursuing my diploma from King Faisal University. I worked in the IT department for two years, and for another two years in the human resources department. I left Saudi Aramco in 2006 to dedicate myself to the family business. 

I have been a board member of Al-Rammah International Holding Co., which is also a family business, since 2006. Al-Rammah International Holding Co. includes a number of companies in fields such as food, information technology, organization and management of events, a training institute in various disciplines, a financial consulting company and a construction company. • AN photo by Ziyad Alarfaj


Ithra will bring Spain to life for 2-week cultural celebration

Updated 08 January 2026
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Ithra will bring Spain to life for 2-week cultural celebration

  • Ithra Cultural Days will unfold across the plaza, museum, theater, lush garden, library, idea lab, cinema, children’s museum, energy exhibit and Ithra tower

DHAHRAN: Visitors to the King Abdulaziz Center for World Culture (Ithra) can enjoy a taste of Spanish culture from Jan. 12-31.

Under the banner “Live Spain,” spaces at Ithra will be transformed to give a glimpse of life in this vibrant European country.

Ithra Cultural Days will unfold across the plaza, museum, theater, lush garden, library, idea lab, cinema, children’s museum, energy exhibit and Ithra tower, with exhibitions dedicated to Spanish photography, fashion and sports. There will also be Spanish cuisine and interactive installations exploring historical and linguistic connections between Arab and Spanish traditions.

There will be live performances across various stages, with a production of “Carmen” among the highlights.

“Cultural exchange is a core part of Ithra’s approach to programming. Celebrating Spain’s culture and history reflects this focus, particularly as this year’s Cultural Days take on a distinctive character by exploring Spain’s cultural heritage,” Noura Alzamil, program manager at Ithra, said.

“Visitors to Ithra will experience an exciting program in every sense, given the scale and variety of events designed to appeal to all tastes and interests.”

Cinema showings will feature Spanish short and feature films, accompanied by post-screening discussions to provide additional cultural context, while talks and sessions in the idea lab and library will explore architecture, literature and creative practice.

Hands-on workshops will invite visitors to engage directly with Spanish crafts and creative traditions, from visual arts and design to food-related practices.

A dedicated program for children and youth will run alongside with storytelling, creative workshops and performances among the attractions. Food and market experiences in Ithra’s public spaces will reflect the important social role played in the country by food.

Ithra Cultural Days present international cultures through immersive, public-facing experiences. This year’s focus on Spain follows the success of last year’s Japan edition, which welcomed more than 200,000 visitors in just two weeks.