Saudi travel and tourism company Al-Tayyar Travel Group has rebranded and will be known as Seera with immediate effect.
The name and identity of Seera, meaning journey, is the culmination of the company’s transformation efforts, which has seen its operating environment undergo a significant shift.
“The new brand name and its logo, symbolizing the voyage of a traveler around the world, serves as a reflection of the corporate journey the company has embarked on,” the company said.
With the Vision 2030 agenda as a driving force, Saudi Arabia is undergoing an economic and social transformation, with the
tourism sector set to be a key beneficiary.
“Seera is determined to be at the forefront of these positive developments, with the ultimate purpose of opening up the opportunity of travel for all, by connecting cultures,” the travel giant said.
A key focus for 2019 and beyond will be the continuous growth of Seera’s Consumer Travel Business Unit, which has unified all consumer-facing travel services under one department.
By working toward a more streamlined offering across digital and retail touchpoints under the Almosafer flagship brand, the Consumer Travel Unit is transforming from a pure play online travel agent into a fully-fledged omni-channel travel booking services business.
The group’s travel management business unit will now operate under Elaa.
Seera’s car rental business unit, which operates a fleet of over 8,000 vehicles in Saudi Arabia, will operate under the new brand name Lumi.
Mawasim, a complete Hajj and Umrah service provider for the B2B travel industry globally, will cater to the religious travel segment.
Seera’s CEO Abdullah Bin Nasser Aldawood said: “We are excited for this new chapter that will make our journey as a company even more remarkable. Seera as a new identity will help fuel our growth, accelerate our progress and give every employee, stakeholder and every traveler we engage with the opportunity to go further with us. With all business units working toward the common goal of opening up the opportunity of travel, we are confident that Seera has the talent, knowledge and capabilities to grow commercially, socially and geographically.”
He added: “Our opportunity now is to recognize the inherent power of travel to take us all further. To foster understanding among strangers, to connect and broaden minds, to breed tolerance and to accelerate learning for us all.”
Seera aims to play a role in creating the next generation of leaders and is putting increased emphasis on CSR initiatives, including the group’s homegrown talent accelerator Jadarah.
“The second round of Jadarah is set to start in September 2019 and we have already surpassed application numbers compared to last year. Half of the year one graduates are now full-time employees at Seera and Almosafer and we are proud to say that we have helped bridge the gap between classroom and real-world application,” said Aldawood.
Al-Tayyar Travel reveals new identity — Seera
Al-Tayyar Travel reveals new identity — Seera
GIB Capital strengthens regional leadership with $2.1bn ICM transactions
GIB Capital, one of the region’s leading financial and investment banking advisers, has announced the successful execution of three major international capital markets transactions in November, underscoring the firm’s growing influence and distribution strength across global debt markets.
In a single month, GIB Capital acted in joint lead manager roles across three landmark issuances — supporting clients in the banking, aviation and government sectors — and attracting an aggregate of more than $4.6 billion in investor demand from the Middle East, Europe, Asia, the UK and the US. These transactions, which collectively raised over $2.1 billion, further demonstrate the confidence international investors place in GCC issuers and the strategic value GIB Capital brings to each mandate.
The firm began the month by serving as joint global coordinator, joint lead manager and bookrunner on the inaugural ICM issuance for GIB — Saudi Arabia. The $500 million perpetual non-call 5.5-year additional Tier 1 instrument was priced on Nov. 5 and generated an impressive $1.3 billion in orders, achieving a 2.6-times oversubscribed orderbook. The strong participation from regional, UK, Asian and European investors reflect the bank’s robust credit fundamentals and GIB Capital’s ability to deliver global reach for its clients.
On the same day, GIB Capital also acted as joint lead manager and bookrunner for AviLease’s first-ever ICM transaction — an $850 million bond offering that attracted exceptionally strong interest, closing in at over 3.7 times oversubscribed orderbook. The transaction drew participation from a diverse pool of regional, US, UK, European and Asian investors, highlighting the appeal to Saudi Arabia’s fastest-growing aviation leasing company.
Further reinforcing its leadership in Islamic finance, GIB Capital concluded the month as joint lead manager and bookrunner on the government of Sharjah’s $750 million sukuk issuance, priced on Nov. 18. The transaction secured $2 billion in orders, representing a 2.6-times oversubscribed orderbook, with interest coming primarily from regional, UK and European accounts. This issuance marked government of Sharjah’s first US dollar public issuance in 2025 and benefited from strong investor confidence toward Sharjah’s credit story and in GIB Capital’s advisory expertise.
Commenting on the milestone month, Osamah Mohammed Shaker, CEO of GIB Capital, said: “These three successful issuances reflect the depth of trust our clients place in GIB Capital and the strength of our distribution network across global markets. The robust oversubscriptions and high-quality investor participation are clear indicators of the continued confidence in GCC credit stories and the resilience of the region’s economic outlook. We remain committed to delivering best-in-class execution, innovative structuring, and strategic advisory that enable our clients to access international liquidity efficiently and competitively.”
With a growing portfolio of successful mandates, GIB Capital continues to expand its presence as a leading provider of debt capital markets solutions, capital markets advisory, mergers and acquisitions, debt advisory, asset management and brokerage services. Combining deep regional insight with global investor connectivity, the firm remains committed to supporting clients across sectors with innovative, tailored, and high-impact financial solutions.
