Sweet victory as rising star wins Jeddah baking contest

Winner Reem Rida Khashoggi with the trophy and judges, from left, Mariam Al-Hadad, Basma El-Khereiji and Raneen Joudah. (AN photo by Huda Bashatah)
Updated 18 March 2019
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Sweet victory as rising star wins Jeddah baking contest

  • More than 120 women submitted a range of bakery creations and 10 finalists were selected
  • The winner won various prices and will have the chance to create her own business with the help of sponsors

JEDDAH: A Saudi woman has won a prestigious home-baking competition after being encouraged to enter the contest by her daughter.

Reem Rida Khashoggi beat nine other finalists in the Jeddah-based Golden Whisk competition with one of the simplest desserts of the night — “petit four” biscuits served in a small box that drew unanimous praise from the judges on Sunday.

“I got into this competition through my daughter,” Khashoggi told Arab News after accepting the trophy. “She has pushed me to improve and convinced me to be a part of this.” 

The Golden Whisk competition was organized by Crate, a Jeddah concept store that encourages local entrepreneurs, along with Mariam Haddad, owner of a bakery in Crate and one of the judges. 

More than 120 women submitted a range of bakery creations for judging with 10 finalists chosen for Sunday’s showdown.

Khashoggi said she gained her baking experience by “randomly opening recipe books and studying recipes.”

“I started baking with petit four biscuits and the reaction I received from the people was amazing,” she said.

Her daughter, Heba Bakri, said was “beyond happy” to see her mother win. “I am so proud, she is a great person. Congratulations, mom. You deserve the best,” she added.

The competition finale was hosted by Abdulrahman Baaghil, co-creator of Jeddah Attractions, and judges Basma El-Khereiji, chef behind the Social Kitchen, and Raneen Joudah, a home baker, together with Haddad.

“I believe that it is an act of giving back to society by getting involved with small bakers, especially people who are just starting their careers,” said El-Khereiji. 

Contestants’ offerings were judged on taste, presentation, creativity and originality. 

The winner will have the chance to create her own business with the help of recognition from startup Bakery M, design services from Loud, shelf space at Crate, a range of products from Baker’s Choice and a SR1,500 voucher from Chef & Chef. 

 

 


Saudi Arabia’s KAUST advances AI training with winter school

Updated 25 January 2026
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Saudi Arabia’s KAUST advances AI training with winter school

  • The event provides a platform for research collaboration, academic partnerships, and connections with global scientific institutions

JEDDAH: King Abdullah University of Science and Technology is hosting the second MenaML Winter School, in partnership with the Ministry of Communications and Information Technology, from Jan. 24 to 29.

It brings together leading researchers, scientists, and specialists in artificial intelligence from across the Middle East and North Africa, the Saudi Press Agency reported.

The program aims to advance scientific research and build specialized technical skills through an intensive curriculum covering both theoretical and applied AI.

Sessions cover the latest in intelligent model engineering, AI for scientific applications, and high-efficiency computing technologies.

Representatives from 16 international scientific and technological institutions are participating, alongside 300 researchers selected from 2,300 applicants based on merit and research potential.

The event provides a platform for research collaboration, academic partnerships, and connections with global scientific institutions.

It promotes innovation and solutions across sectors, including energy, health, infrastructure, and advanced technology, the SPA reported.

The program strengthens regional human capital through advanced training, knowledge exchange with leading experts, and fostering an ecosystem that encourages research and innovation.

It also reinforces the Kingdom’s role as a regional and global hub for scientific research and advanced technologies, supporting its contribution to the development of AI.