Cameron Mitchell, CEO Majid Al Futtaim Cinemas

Cameron Mitchell
Updated 30 March 2019
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Cameron Mitchell, CEO Majid Al Futtaim Cinemas

  • Mitchell has been with Majid Al Futtaim Cinemas since January 2007
  • He has more than 20 years of extensive experience in the cinema industry

Cameron Mitchell is the chief executive officer of Majid Al Futtaim Cinemas at Majid Al Futtaim Ventures LLC based in Dubai, UAE. 

Majid Al Futtaim Cinemas is the owner and operator of the VOX Cinemas brand, which is the largest cinema exhibitor in the Middle East.

Mitchell’s responsibilities include overseeing Majid Al Futtaim Cinemas’ existing businesses and leading its expansion plans across the Middle East and North Africa region.

He has been with Majid Al Futtaim Cinemas since January 2007. Under his supervision, the company started a massive growth plan in 2013, which includes doubling its screen count and expanding into Oman and Lebanon. 

He has more than 20 years of extensive experience in the cinema industry. At the beginning of his career, Mitchell held various operational positions across Australia where he was responsible for setting up and the opening of several new complexes and cinema concepts across the country.

He then served in regional management for various territories in Australia.  Mitchell holds a bachelor’s degree in business management and marketing from Australia’s Griffith University.

Jeddah’s first VOX Cinema opened its doors to the public in January.  Speaking at the opening ceremony for Vox Cinemas in Jeddah‘s Red Sea Mall, Mitchell said Saudi Arabia had the capacity for high audience numbers.

“If you look at Dubai we have some 15 million customers there per annum. On the short-term goal in Saudi Arabia, we are expecting the market to reach about 30 million customers,” he said.


‘Cake not hate’ campaign becomes ‘Dates not hate’ in Madinah

“The Joshie-Man” and his father Dan Harris in the courtyard of the Prophet’s Mosque in Madinah. (Supplied)
Updated 02 February 2026
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‘Cake not hate’ campaign becomes ‘Dates not hate’ in Madinah

  • Dan said he was very impressed by Saudi hospitality and that his family was warmly welcomed
  • He said being in Madinah exposed him to the true diversity of Islam

LONDON: A British autistic and non-verbal boy who has been visiting UK mosques and distributing cakes to promote solidarity amid an increase in far-right support in the country has taken his message of love to Madinah.

Joshua Harris, or “The Joshie-Man” as the 12-year-old is known to his social media fans, has handed out hundreds of his baked goods to worshipers at mosques in major British cities over the last few months.

The “Cake not hate” campaign came about after an Islamophobic attack on a mosque in his home city of Peterborough in October 2025.

Harris and his father visited Masjid Darassalaam, the mosque that was targeted, with cakes that the boy had baked and distributed them to the congregation soon after the attack. Since then, Harris has visited dozens of mosques in the UK.

On a recent trip to the Middle East, he and his father visited Madinah. In a local twist that pays tribute to the holy city’s famous date varieties including ajwa and ambar, Harris handed out dates to people in the courtyard of the Prophet’s Mosque. The “Cake not hate” campaign became “Dates not hate” for Saudi Arabia.

“He was greeted really, really warmly. There were some really touching moments where people were kissing his hands and his head. It was really lovely,” his father, Dan Harris, said.

Dan, the founder of global charity Neurodiversity in Business, said being in Madinah exposed him to the true diversity of Islam.

“We met people from all around the world. It was amazing. It’s like the United Nations there, you get people from different countries and it just goes to show you that the Muslim community, or the Ummah more generally, is not a homogeneous group,” he said.

“We saw people from Tajikistan and Uzbekistan and it was really interesting for us.”

Dan said his visit to Madinah, considered the second holiest city in Islam after Makkah for Muslims, was “profound and life-changing.”

He added: “I would say it’s my favourite city in the world due to the peace and tranquillity I felt there.”

Dan added that he was very impressed by Saudi hospitality: “Everywhere we went, people were taking down my number and insisting that we come for dinner, insisting they pick us up from the location. They were extremely attentive to Joshie as well, making sure his needs were met. We felt a great sense of welcome, something Saudi Arabia is known for.”